Top 10 Popular Sanitary Napkin Companies for Superior Comfort

Menstruation has historically been a taboo subject, but awareness about the ingredients in sanitary napkins is growing. Consumers are now demanding safer, more sustainable products. This shift is driving companies to innovate and offer eco-friendly, non-toxic options. Studies indicate that 60% of women in the US experience menstrual leaks, highlighting the need for improved menstrual care solutions. Another 64% of women were unable to buy sanitary products. According to Kings Research, the global Sanitary Napkin Market is forecasted to churn a revenue of $37.79 billion by 2030. Let’s see the top 10 companies in this industry based on their innovative products and market reach.

What is a Sanitary Napkin?

A sanitary napkin (also known as a menstrual pad or sanitary pad) is an absorbent product used by women during their menstrual cycle. To absorb menstrual fluid and stop leaks, it is worn in the underwear, promoting comfort and hygiene. Other circumstances where sanitary napkins may be useful include postpartum hemorrhage or following gynecological procedures.

Top 10 Most Popular Sanitary Napkins for 2024

1. Always

Always is the top-selling sanitary napkin brand in the US with a massive $546.5 million revenue in 2018. This number has increased ever since.

Established in 1983, Always, a top brand under Procter & Gamble, has been well-known in the sanitary napkin market. Always is renowned for its dedication to offering premium feminine hygiene products, and it has consistently changed to accommodate the requirements of women everywhere.

The company sells various goods, such as liners, feminine wipes, and sanitary pads, intended to give women comfort, security, and self-assurance throughout their monthly cycles.

2. Kimberly-Clark Corporation

Kimberly-Clark Corporation is a global leader in personal care products, known for its flagship brand Kotex, which offers a wide range of sanitary napkins and menstrual products. The company emphasizes innovation and sustainability, aiming to improve women's health and hygiene worldwide.

In 2024, according to reports, together with Walgreens, Kimberly-Clark's U by Kotex and Thinx brands are working to eradicate period poverty and increase public awareness of the growing need for access to period care products.

This partnership was prompted by the fact that about 38% of low-income women face challenges arresting daily activities due to the lack of period supplies.

3. Kao Corporation

Kao Corporation is a prominent Japanese consumer goods company offering a diverse range of sanitary napkins under the Laurier brand.

Known for its commitment to quality and innovation, Kao has a strong presence in the Asian market and focuses on delivering comfort and protection to women.

In 2024, Kao introduced an advanced "Ultra-Soft Technology" in its Laurier products, enhancing the softness and breathability of the pads, resulting in improved comfort during use.

4. Hengan International Group Company Limited

Hengan International Group is a leading manufacturer of personal hygiene products in China, including a variety of sanitary napkins.

The company is recognized for its strong market presence and extensive product lines designed for different consumer needs.

5. Edgewell Personal Care Company

Edgewell Personal Care Company is known for its innovative approach to personal care products, including sanitary napkins under the Playtex, Stayfree, and Carefree brands. The company focuses on delivering practical solutions for feminine hygiene and has made strides in product innovations.

Edgewell introduced the Playtex Active pads, specifically designed for active women, featuring moisture-wicking technology and a flexible fit to provide comfort during physical activities.

6. Unicharm Corporation

Unicharm Corporation is a Japanese company renowned for its high-quality sanitary products, particularly the Sofy brand, which has a strong market presence in Asia. Unicharm is dedicated to research and development, continuously improving its product offerings for women's health.

Unicharm continues to market new products to meet the needs of changing customer behavior.  The introduction of "Sofy Air Fit", Sofy COOL, etc uses a unique air-through technology to create a lighter and more breathable pad, enhancing comfort for users throughout their menstrual cycle.

7. Johnson and Johnson Services Ltd.

Johnson & Johnson Services Ltd. is a well-established global healthcare company that offers a range of feminine hygiene products, mainly the Modern Stayfree Mini and Maxi-Pads. The company is committed to women's health and wellness through innovative product development.

Johnson & Johnson launched the Stayfree Comfort line, which features an innovative "Flexi-Wings" design to provide better fit and protection, adapting to the body’s movements for enhanced comfort during use.

8. Nua

Nua Sanitary Napkin is an innovative brand that focuses on providing women with high-quality, comfortable, and eco-friendly menstrual products. They also sell sanitary napkin disposal bags promoting sustainability.

Launched in India, Nua emphasizes the importance of using safe and natural materials, offering sanitary napkins made from organic cotton and free from harmful chemicals like chlorine and synthetic fragrances.

The brand is known for its unique subscription service, allowing customers to receive personalized menstrual care products delivered to their doorstep, catering to individual preferences regarding flow and pad size.

9. Lil-Lets UK Limited

Lil-Lets UK Limited is a leading company in the feminine hygiene sector, known for developing, manufacturing, and marketing a diverse range of sanitary products.

The company is committed to sustainable production practices, utilizing organic cotton, and ensuring all products undergo dermatological testing.

Their comprehensive product lineup includes sanitary napkins, tampons, and panty liners, designed to meet the varying needs of individuals at different life stages.

10. Nobel Hygiene Pvt Ltd

Nobel Hygiene Pvt Ltd is a prominent manufacturer of disposable hygiene products, boasting impressive production capabilities of up to 6000 units per minute. The company holds ISO and GMP certifications, underscoring its commitment to quality.

Nobel Hygiene offers a wide array of products, including those for adult incontinence, feminine hygiene, and baby care. Its sanitary napkin brand, Rio, provides reliable and comfortable menstrual care solutions, contributing to its reputation as a leader in the industry.