The global sports nutrition market has expanded rapidly over the past decade, supported by growing health awareness, the rise of fitness culture, and an increasing focus on physical performance. Consumers are adopting healthier lifestyles and turning to specialized nutrition products that enhance energy, endurance, and recovery. This trend has fueled strong demand for protein supplements, energy drinks, and functional foods designed to support both professional athletes and active individuals.
According to Kings Research, the global sports nutrition market is projected to reach USD 76.22 billion by 2031, reflecting consistent investment and innovation across product categories. Companies are focusing on developing clean-label, scientifically formulated, and performance-driven offerings that cater to evolving consumer expectations.
This blog ranks the top 10 companies in the global sports nutrition market, highlighting the key players driving growth through product innovation, strategic expansion, and a commitment to quality nutrition for performance and wellness.
Top 10 Companies in the Sports Nutrition Market
1. Glanbia Plc
Glanbia Plc, based in Ireland, is one of the largest global players in the sports nutrition sector. Known for its premium nutritional products, Glanbia’s portfolio includes well-established brands like Optimum Nutrition, BSN (Bio-Engineered Supplements & Nutrition), and Nutramino. The company has a strong presence in the protein supplement market, producing protein powders, energy bars, and ready-to-drink beverages. Glanbia is recognized for its commitment to innovation and quality, making it a top choice among athletes and fitness enthusiasts worldwide.
2. PepsiCo Inc
PepsiCo, a global food and beverage giant, has significantly expanded its footprint in the sports nutrition market through acquisitions and product innovation. The company owns the popular energy drink brand Gatorade, which is widely used by athletes for hydration and electrolyte replenishment. In addition to Gatorade, PepsiCo offers other nutritional products under brands like Muscle Milk and Propel. PepsiCo’s ability to leverage its global distribution network and marketing expertise has allowed it to become a leading force in the sports nutrition industry.
In July 2024, PepsiCo announced the expansion of its “pep+” strategy to accelerate innovation in healthier foods and beverages globally. The company said it aims to ensure at least 75 % of its convenience-foods portfolio will not exceed 1.3 mg of sodium per kcal or 1.1 g of saturated fat per 100 kcal, and that at least 67 % of its beverages will have fewer than 100 kcal of added sugars per 355 ml serving by the end of 2025.
3. Post Holdings Inc
Post Holdings, primarily known for its cereal products, has become a prominent player in the sports nutrition space through its acquisition of Protein 2O, a provider of protein-infused water products. The company’s portfolio also includes other key brands like PowerBar and Premier Protein, both of which are staples in the sports nutrition and protein supplement categories. Post Holdings continues to innovate with new offerings that cater to the growing demand for protein-rich snacks and beverages.
4. Abbott Laboratories
Abbott Laboratories is a global healthcare company that has made significant strides in the sports nutrition market. Known for its medical nutrition products, Abbott offers a range of supplements that support athletic performance, including protein shakes, bars, and energy boosters. The company’s brand, Ensure, has gained popularity not only among the general public but also among athletes looking for convenient and nutritionally balanced products. Abbott focuses on both the quality and scientific backing of its products, making it a trusted name in the industry.
In March 2024, Abbott extended its health- and nutrition-related partnership with Real Madrid C.F. (including the Real Madrid Foundation) through the 2026-27 season. The collaboration includes nutrition education, malnutrition screening for children via the Foundation’s Social Sports Schools, and sports health innovation work with Real Madrid’s teams.
5. Otsuka Pharmaceutical Co. Ltd
Otsuka Pharmaceutical, a Japanese multinational, has expanded its presence in the sports nutrition market with products like the energy drink brand, Pocari Sweat. Though primarily known for its contributions to the pharmaceutical and health industries, Otsuka has increasingly focused on hydration and performance-enhancing products for athletes. The company is committed to delivering high-quality, functional beverages and supplements designed to boost performance and aid in recovery.
In September 2025, Otsuka Pharmaceutical Co., Ltd. announced its joint research with World Athletics and Waseda University at the World Athletics Championships Tokyo 25, focusing on athletes’ heat-acclimatization and fluid/nutrition strategies for extreme heat conditions.
6. GNC Holdings Inc.
GNC Holdings, a leading retailer of health and wellness products, has been a cornerstone in the sports nutrition market for years. Specializing in dietary supplements, GNC offers a wide range of protein powders, amino acids, vitamins, and pre-workout supplements. With an extensive online and retail presence, GNC has become synonymous with fitness and sports nutrition, catering to a diverse range of consumers, from amateur athletes to professionals. The company is known for its commitment to product quality and customer education.
In May 2014, GNC India launched GNC Pro Performance Creatine + Electrolytes, a next-generation performance supplement combining 3 g of micronised creatine monohydrate with a five-element electrolyte complex (sodium, potassium, calcium, magnesium, and pink Himalayan salt) to support hydration, absorption, and recovery for active individuals. The product is fully vegetarian, contains zero added sugar, and is available in multiple flavours (Unflavoured, Lemon, Orange, Cola).
7. The Coca-Cola Company
The Coca-Cola Company, one of the world’s most recognizable brands, has made significant inroads into the sports nutrition market, largely through its acquisition of the hydration drink brand, Powerade. Powerade is a direct competitor to Gatorade and is designed to help athletes stay hydrated during intense physical activity. In addition to Powerade, Coca-Cola offers a variety of low-calorie and functional beverages that cater to health-conscious consumers, further strengthening its position in the sports nutrition sector.
In October 2025, Powerade (part of The Coca‑Cola Company) launched a new functional water line called Power Water. The zero-sugar beverage is positioned in the enhanced-hydration market, offering approximately 50 % more electrolytes compared to leading competing electrolyte waters.
8. Nestlé SA
Nestlé is one of the global leaders in nutrition, health, and wellness, and has a strong presence in the sports nutrition market through its various sub-brands. Its offerings include protein-rich snacks, bars, and shakes under brands like Nescafé and Nestlé Health Science. The company’s sports nutrition products are backed by extensive research and development, focusing on delivering optimal nutrition for active lifestyles. With its vast distribution network, Nestlé continues to expand its footprint in the global market.
In July 2025, MILO (a brand of Nestlé) launched a new variant called MILO Pro, aimed at active teenagers and young adults in Southeast Asia. The product features three times the protein of the standard MILO drink, and it is designed to support muscle recovery, tissue repair, and active lifestyles.
9. Clif Bar & Company
Clif Bar & Company is a leading player in the natural energy bar segment. Known for its energy bars, protein bars, and organic snacks, Clif Bar focuses on providing sustainable, plant-based products designed to fuel athletes and outdoor enthusiasts. With a commitment to environmental sustainability and organic ingredients, Clif Bar appeals to consumers who prioritize health, fitness, and eco-consciousness. The company is popular among those seeking clean, wholesome, and energizing snacks before or after physical activity.
10. MusclePharm Corporation
MusclePharm is a leading American sports nutrition company that offers a wide range of supplements designed for athletic performance and muscle recovery. The company’s product line includes protein powders, amino acids, pre-workout supplements, and post-workout recovery products. MusclePharm has gained recognition for its high-quality formulations and endorsements from professional athletes. The company focuses on providing premium products that support various aspects of fitness, from building muscle to enhancing endurance and recovery.
Final Thoughts
The sports nutrition market is thriving, with these top 10 companies playing a pivotal role in shaping its future. From global giants like PepsiCo and Nestlé to specialized brands like Glanbia and MusclePharm, the industry is filled with innovation and competition. With a growing demand for performance-enhancing products and a focus on health and wellness, these companies are well-positioned to meet the evolving needs of athletes, fitness enthusiasts, and health-conscious individuals around the world. As the market continues to expand, these companies will likely lead the way in providing cutting-edge, effective, and sustainable sports nutrition products.
