Have you ever received a direct mail piece or a promotional offer that felt like it was made just for you? That’s the magic of Variable Data Printing (VDP)—a game-changing technology that transforms ordinary print materials into highly personalized experiences. In today’s competitive market, where customer engagement is key, businesses are constantly seeking ways to stand out and connect with their audiences on a deeper level. VDP makes this possible by allowing companies to customize text, images, and graphics on each printed piece based on individual data, whether it’s for marketing, product packaging, or transactional documents. The variable data printing market has seen significant growth in recent years, driven by advances in digital printing technology, personalization, and data-driven marketing.
The global variable data printing market is likely to generate a value of USD 35.87 billion by 2031, says Kings Research. Several companies have emerged as leaders in this space, offering cutting-edge solutions to meet the growing demand for customized printing. Here’s a detailed look at the top 10 companies in the variable data printing market:
A Comprehensive Look at the Top 10 Variable Data Printing Companies in 2025
1. HP Development Company, L.P.
HP is a pioneer in digital printing technology and a leading player in the variable data printing market. Known for its comprehensive portfolio, HP offers an array of printing solutions designed for high-volume, high-quality output with personalization capabilities. Their Indigo series of digital presses are particularly renowned for VDP applications, providing impressive color accuracy and fast turnarounds. HP’s vast range of software and services further enhances its ability to provide personalized print solutions for businesses across different industries, including retail, direct mail, and packaging.
Key Offerings:
- HP Indigo Digital Press
- HP SmartStream Production Pro Print Server
- HP PrintOS Cloud-Based Platform
2. Canon Inc.
Canon is another prominent player in the variable data printing market, offering a variety of printing solutions that cater to businesses requiring variable data printing. Canon’s imagePRESS series delivers high-quality prints with fast speeds, making it a popular choice for commercial printers and service providers. Canon also provides robust solutions for direct mail, transaction printing, and personalized marketing through its digital presses and software solutions.
Key Offerings:
- Canon imagePRESS Series
- Canon VARIOPRINT iX Series
- Océ PRISMA software suite
3. Xerox Corporation
Xerox is a global leader in digital printing and document management solutions. The company has made significant advancements in the variable data printing market, offering solutions that deliver high-quality, personalized print materials at scale. Xerox’s iGen and Versant digital presses, along with its suite of software solutions, enable businesses to effectively utilize VDP for direct mail, transactional printing, and more. Xerox’s strong focus on automation and integration also helps businesses optimize their printing processes for better efficiency and cost savings.
Key Offerings:
- Xerox iGen Series
- Xerox Versant Presses
- FreeFlow Core Automation Software
4. Domino Printing Sciences plc
Domino Printing Sciences specializes in industrial printing technology and offers a wide range of solutions for variable data printing. The company’s product lineup includes coding and marking systems, digital printing presses, and print-and-apply labeling solutions. Domino is known for providing versatile and cost-effective solutions that integrate with existing production systems to deliver variable data printing for product labeling, packaging, and industrial applications.
Key Offerings:
- Domino N610i Digital Inkjet Press
- Domino K600i Inkjet Printer
- Domino Print and Apply Labeling Systems
5. NextPage, Inc.
NextPage is a leader in providing VDP and print services to businesses across North America. Known for its innovative approach to personalized printing, NextPage offers end-to-end solutions that include design, print, and fulfillment services. Their variable data printing capabilities are used by companies in various sectors, including healthcare, retail, and financial services. The company uses advanced technology to deliver customized print materials, with a focus on data-driven marketing strategies.
Key Offerings:
- VDP Services for Direct Mail Campaigns
- Digital Printing Solutions for Marketing
- Data-Driven Personalized Print Materials
6. Eastman Kodak Company
Kodak, a well-established brand in the printing industry, offers advanced digital printing solutions, including for variable data printing. Kodak’s Prosper Press series is designed for high-speed, high-volume printing, making it ideal for applications such as direct mail, catalogs, and commercial print. Kodak’s inkjet and digital printing technologies enable businesses to deliver personalized, high-quality printed materials efficiently.
Key Offerings:
- Kodak Prosper Press Series
- Kodak VERSAMARK Inkjet Printing Technology
- Kodak Prinergy Workflow Software
7. 3M
3M is a global technology company known for its innovative solutions across a wide range of industries, including variable data printing. 3M’s print solutions are designed for personalization, offering customizable labels, signs, and graphics. The company’s VDP solutions cater to businesses that require flexible, durable, and high-quality printed materials, such as packaging, point-of-sale displays, and automotive applications.
Key Offerings:
- 3M Digital Inkjet Technology
- 3M Print Films for Packaging
- 3M Graphics Systems for Personalization
8. Cenveo Worldwide Limited
Cenveo is a leading provider of printing and packaging solutions, specializing in variable data printing services. The company offers high-quality VDP solutions for direct mail, marketing collateral, and transaction printing. Cenveo is known for its ability to deliver personalized print solutions on a large scale, combining innovative technology with advanced analytics to optimize customer engagement.
Key Offerings:
- Variable Data Printing for Direct Mail
- Personalized Marketing Solutions
- Custom Packaging and Labels
9. RR Donnelley & Sons Company
RR Donnelley is one of the largest printing and communications companies in the variable data printing market globally, offering comprehensive VDP services. The company’s digital printing solutions cater to a wide range of industries, including retail, finance, and healthcare. With a strong focus on personalization, RR Donnelley utilizes advanced technology to provide customized print materials for direct mail campaigns, transactional documents, and marketing collateral.
Key Offerings:
- Digital Printing Solutions for Personalization
- Variable Data Direct Mail Campaigns
- Integrated Print and Digital Marketing Solutions
10. CareAR Holdings, Inc.
CareAR is a technology company specializing in augmented reality (AR) solutions, including for variable data printing applications. Through its augmented reality platform, CareAR enhances customer experiences by enabling interactive, personalized print materials. This innovative approach to VDP is increasingly being adopted in sectors like retail and consumer products, where customer engagement and personalization are key.
Key Offerings:
- AR-Enhanced Variable Data Printing
- Interactive Print Experiences
- Personalized Customer Engagement Solutions
Concluding Thoughts
The variable data printing market is dynamic, with numerous companies offering innovative solutions that cater to a growing demand for personalized, data-driven print materials. The companies listed above are leaders in the field, driving advancements in digital printing technology and enabling businesses to create tailored print experiences for their customers. As the demand for personalization and customer engagement continues to rise, these companies will likely play an increasingly crucial role in shaping the future of the VDP market.
