Dubai, UAE – 02-12-2025 – Kings Research today announced the release of its latest market intelligence study, “Global Augmented Reality in Retail Market: Size, Share, Trends & Forecast 2025–2032.” The report provides an in-depth analysis of market size, growth drivers, technological trends, regional outlook, and competitive dynamics.
According to Kings Research, the global augmented reality in retail market was valued at USD 6.87 billion in 2024 and is projected to reach USD 67.73 billion by 2032, expanding at a CAGR of 33.19% during the forecast period. Market growth is being fueled by increasing consumer demand for precise product evaluation, immersive shopping experiences, and Omni channel retail strategies that connect online and offline channels.
Augmented reality solutions, including head-mounted displays, smart glasses, and mobile AR applications, are being deployed across fashion, home décor, electronics, and general retail sectors to enhance engagement, enable virtual try-ons, and improve purchase confidence.
Kings Research identifies the following drivers for the augmented reality in retail market
- Increasing Adoption of Omni channel Retail Strategies: Retailers are integrating digital and physical shopping experiences to boost consumer engagement. In February 2024, IKEA Australia introduced IKEA Kreativ, an AI-powered mixed-reality platform allowing customers to virtually redesign living spaces.
- Expansion of Mobile AR and Smartphone Penetration: Affordable devices, high-speed connectivity, and advanced processing power are enabling large-scale AR deployment.
- AR-Powered Product Visualization: Solutions like virtual furniture placement and digital product information increase purchase confidence and reduce returns.
- Data Privacy and Security Measures: End-to-end encryption, multi-layer authentication, and anonymized data frameworks are being adopted to ensure regulatory compliance and maintain consumer trust.
B2B leaders in retail, e-commerce, and technology sectors can benefit from augmented reality through
- Enhanced Customer Engagement: Immersive AR experiences increase customer interaction and dwell time. Virtual showrooms, interactive product demos, and gamified experiences help retain customers and encourage repeat purchases.
- Improved Purchase Confidence: Virtual try-ons and AR-assisted product visualization reduce uncertainty during purchases. Customers can experience products digitally before buying, lowering return rates and improving satisfaction.
- Seamless Omni channel Integration: AR connects online, mobile, and in-store channels for a cohesive shopping experience. Real-time product information and integrated loyalty programs improve conversion rates and enable targeted marketing.
- Operational and Strategic Benefits: AR supports supply chain visualization, warehouse management, and employee training. Interactive guides and visual instructions reduce errors, improve efficiency, and streamline operations.
- Strategic Differentiation: Companies adopting AR gain a competitive advantage and strengthen brand perception. Offering technologically advanced experiences attracts tech-savvy consumers and enhances market positioning.
Regional Outlook
- North America: Held 34.09% market share in 2024 (USD 2.34 billion), driven by widespread adoption of AR-enabled devices and virtual product visualization tools.
- Asia Pacific: Expected to grow at a CAGR of 34.25% through 2032, supported by expanding e-commerce, rising disposable incomes, and investments in immersive retail technologies.
Competitive Landscape
The global augmented reality in retail market is moderately fragmented, with companies emphasizing technological innovation, strategic partnerships, and product portfolio expansion. Key players include Zebra Technologies Corp., Google LLC, Snap Inc., PTC, Inter IKEA Systems B.V., Engine Creative Agency Ltd (Reydar), Blippar Group Limited, Holition Limited, Zugara, Inc., Amazon.com Inc.
In October 2025, Google expanded its AR ecosystem through an extended partnership with Magic Leap, supporting the development of next‑generation augmented‑reality glasses. The collaboration leverages Google’s Raxium micro‑LED technology and Magic Leap’s waveguide optics to enhance visual clarity, comfort, and all‑day usability, strengthening Google’s position in wearable AR devices.
In September 2025, LG Electronics launched RetailVerse, an AI-powered platform offering immersive 3D product experiences.
The full Kings Research report provides detailed segmentation by component, display, application, and region, along with competitive benchmarking and industry forecasts. To request a sample report or access the complete study, visit https://www.kingsresearch.com/report/augmented-reality-in-retail-market-2981.
About Kings Research
Kings Research is a global provider of syndicated research reports and consulting services, enabling organizations to navigate emerging markets, assess opportunities, and make informed strategic decisions.
All market data are sourced from Kings Research proprietary analysis, validated against credible sources and industry publications. Key references include the National Informatics Centre (www.nic.in), California Consumer Privacy Act, and General Data Protection Regulation (www.eugdpr.org).