Orthodontic Supplies Market

Market Definition

The market encompasses the production, distribution, and sale of materials and devices used by dental professionals to diagnose, prevent, and treat dental malocclusions and irregularities. 

This market includes a wide range of products such as braces, wires, brackets, aligners, retainers, adhesives, and other accessories essential for orthodontic treatments. The report presents an overview of the primary growth drivers, supported by regional analysis and regulatory frameworks expected to impact market development over the forecast period.

Orthodontic Supplies Market Overview

The global orthodontic supplies market size was valued at USD 7,203.4 million in 2024 and is projected to grow from USD 7,740.0 million in 2025 to USD 13,749.3 million by 2032, exhibiting a CAGR of 8.55% during the forecast period. 

The growth of the market is due to the increasing demand for aesthetic dental solutions, including the rising popularity of clear aligners and ceramic braces among adolescents and adults. 

Additionally, advancements in digital orthodontics, including 3D printing and computer-aided design (CAD) technologies, are enhancing treatment precision and reducing turnaround times, enabling manufacturers and dental professionals to improve patient outcomes and workflow efficiency. This is increasing the demand for advanced orthodontic supplies, thereby driving market growth.

Major companies operating in the orthodontic supplies industry are DENTAURUM GmbH & Co. KG, Align Technology, Inc., 3M, Henry Schein, Inc., DB Orthodontics Limited, Envista, Dentsply Sirona, Great Lakes Dental Technologies, Ormco Corporation, Institut Straumann AG, OrthoAmerica Holdings LLC, Morelli, Jjortho, TP Orthodontics, Inc., and Aditek do Brasil SA.

Growing awareness of oral health, rising dental tourism, and higher disposable income in emerging economies are accelerating investments in orthodontic infrastructure and product development. The widening application of orthodontic solutions in both aesthetic and corrective treatments is further driving sustained market growth.

• In April 2025, OrthoFX showcased its Rescue aligners at the American Association of Orthodontists (AAO) Annual Session, designed to quickly correct off-track treatments. They also showcased AirFlex Aligners with 50% less wear time compared to conventional clear aligners, which typically require 20–22 hours of wear per day stain-resistant FXClear Aligners, and FXBright Aligners,  designed to improve dental alignment while enhancing the appearance of tooth brightness without the use of whitening agents.

Key Highlights

1. The orthodontic supplies market size was valued at USD 7,203.4 million in 2024.
2. The market is projected to grow at a CAGR of 8.55% from 2025 to 2032.
3. North America held a market share of 36.44% in 2024, with a valuation of USD 2,624.9 million.
4. The fixed braces segment garnered USD 2,841.0 million in revenue in 2024.
5. The dental clinics segment is expected to reach USD 6,438.6 million by 2032.
6. The E-platforms segment is anticipated to witness the fastest CAGR of 9.43% during the forecast period
7. The market in Asia Pacific is anticipated to grow at a CAGR of 9.21% during the forecast period.

Market Driver

Rising Demand for Aesthetic Dental Treatments

The rising demand for aesthetic dental treatments is fueling the market. Patients increasingly prefer discreet and visually appealing orthodontic options such as clear aligners, ceramic braces, and lingual appliances that correct dental misalignments without compromising appearance. 

This demand is largely influenced by heightened self-awareness, social media trends, and the appeal of cosmetic procedures like smile makeovers. Aesthetic orthodontic solutions offer both functional and cosmetic benefits, aligning with modern patient expectations and supporting continued growth in the market for advanced, appearance-focused orthodontic products.

• In August 2024, G&H Orthodontics announced updates to its Tune clear aligner system, featuring SmileStudio 1.1 for improved treatment planning and patient comfort. The system offers advanced tools and is FDA-approved, providing an efficient and cost-effective orthodontic solution.

Market Challenge

Restricted Accessibility to Orthodontic Care in Emerging Markets

A significant challenge hindering the growth of the orthodontic supplies market is the limited access to orthodontic care in developing regions. In many low- and middle-income countries, the availability of qualified orthodontists and modern dental infrastructure is insufficient to meet population needs. 

Rural and underserved areas are particularly affected, where orthodontic services are either unavailable or prohibitively expensive. The lack of public awareness regarding the importance of orthodontic treatment further reduces demand, while limited insurance coverage and high out-of-pocket costs make these procedures inaccessible to the majority of the population.

Addressing this challenge requires a coordinated effort between governments, healthcare providers, and industry stakeholders. Expanding dental education and training programs can help increase the number of skilled orthodontic professionals in underserved regions.

Public health campaigns focused on oral health awareness can drive demand for preventive and corrective dental care. Mobile dental units and tele-orthodontics can bridge geographic gaps by bringing services directly to remote communities. 

Additionally, manufacturers are exploring the development of cost-effective, scalable orthodontic solutions tailored to lower-income markets, helping to broaden access while maintaining quality and efficacy. These combined efforts are essential for ensuring equitable growth of the market across all regions.

Market Trend

Technological Advancements in Orthodontics

Digital technologies are increasingly being adopted in orthodontics due to their precision, customization, and efficiency in treatment planning and appliance fabrication. Tools such as intraoral scanners, computer-aided design and manufacturing (CAD/CAM), and 3D printing are widely used to create personalized orthodontic devices tailored to each patient’s specific dental structure. 

These technologies are gaining traction as they enable faster production, improved accuracy, and enhanced patient comfort by allowing orthodontists to simulate treatment outcomes and adjust plans digitally before implementation. 

Moreover, artificial intelligence (AI) is being integrated into diagnostic and planning software to optimize treatment strategies and predict results more reliably. This trend is driven by the growing demand for innovative, patient-centric orthodontic solutions that improve clinical outcomes while reducing treatment time and discomfort.

• In March 2025, Mikrona Group AG acquired Dental Axess AG to expand its footprint in digital dentistry. The acquisition expands Mikrona’s service network and enhances its technological capabilities. Dental Axess will operate under Mikrona while advancing its portfolio of digital workflow solutions, which include advanced CAD/CAM systems, intraoral scanners, 3D printers, X-ray equipment, and specialized software.

Orthodontic Supplies Market Report Snapshot

Market Segmentation

• By Product Type [Fixed Braces (Conventional Metal Brackets, Ceramic/Aesthetic Brackets, Self-Ligating Brackets, Lingual Brackets), Archwires (Nickel Titanium [NiTi] Wires, Beta Titanium [TMA] Wires, Stainless Steel Wires, and Others [Copper NiTi Wires, Coated Archwires]), Anchorage Appliances (Bands, Buccal Tubes, Miniscrews, and Others [Headgear, Palatal Expanders]), Ligatures (Elastomeric Ligatures, Wire Ligatures), and Others (Removable Braces, Adhesives)]: The fixed braces segment earned USD 2,841.0 million in 2024 due to its widespread use, effectiveness in treating various malocclusions, and growing demand for advanced bracket types.
• By End-user (Dental Hospitals, Dental Clinics, Academic and Research Institutions): The dental clinics segment held 45.33% of the market in 2024, due to their extensive reach, increasing patient inflow, and preference for specialized orthodontic treatments in outpatient settings.
• By Distribution Channel (Wholesalers and Distributors, Direct Sales, E-platforms): The wholesalers and distributors segment is projected to reach USD 6,303.2 million by 2032, owing to their broad network, ability to efficiently supply diverse orthodontic products, and strong relationships with dental care providers globally.

Orthodontic Supplies Market Regional Analysis

Based on region, the global market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

North America orthodontic supplies market share stood around 36.44% in 2024, with a valuation of USD 2,624.9 million. The region benefits from a well-established dental care infrastructure and high patient awareness of orthodontic treatment options. 

Dental clinics and hospitals in North America are increasingly adopting advanced digital orthodontic technologies, including 3D printing and clear aligners, to meet the growing consumer demand for aesthetic and efficient treatments.Additionally, supportive reimbursement policies and a strong presence of leading orthodontic product manufacturers are driving innovation and expanding market reach across the United States and Canada.

• In May 2024, Henry Schein Orthodontics showcased its latest aligner solutions at the American Association of Orthodontists (AAO) Annual Session, featuring products like Carriere Motion 3D appliances and Reveal Clear Aligners with Studio Pro 4.0 software. These innovations aim to improve treatment efficiency, patient outcomes, and case acceptance for orthodontists.

• In May 2024, The American Association of Orthodontists (AAO) commemorated World Orthodontic Health Day by stressing the need for policies that safeguard patient health and improve access to high-quality orthodontic care. The organization raised concerns about mail-order treatments that bypass in-person evaluations and called for legislation mandating thorough patient assessments before starting any orthodontic procedure.

The orthodontic supplies industry in Asia-Pacific is poised for significant growth at a robust CAGR of 9.21% over the forecast period. Increasing awareness of oral health and cosmetic dentistry among the growing urban population is driving demand for orthodontic treatments. 

The adoption of advanced technologies such as 3D printing and clear aligners is rising due to their convenience and aesthetic appeal. Moreover, expanding healthcare infrastructure, rising disposable incomes, and supportive government initiatives aimed at improving dental care accessibility are fueling market growth. 

The presence of emerging local manufacturers and increasing foreign investments further contribute to the dynamic expansion of the region’s market.

Regulatory Frameworks

• In the European Union, Regulation (EU) 2017/745 (Medical Device Regulation) governs orthodontic supplies as medical devices. It sets strict requirements for safety, performance, clinical evaluation, and post-market surveillance to ensure patient protection and device reliability.
• In Japan, the Pharmaceuticals and Medical Devices Act (PMD Act) regulates orthodontic supplies as medical devices. It requires manufacturers to comply with classification, quality management, and registration processes to ensure the safety and effectiveness of orthodontic products.
• In the United States, the Food and Drug Administration (FDA) regulates orthodontic supplies as medical devices under the Federal Food, Drug, and Cosmetic Act (FD&C Act). It oversees the safety, effectiveness, and quality of these products through classification, premarket review, and post-market surveillance.

Competitive Landscape

The orthodontic supplies market is characterized by a competitive landscape, comprising established multinational manufacturers, specialized orthodontic product companies, and emerging regional players. Companies are emphasizing innovation, digitalization, and strategic alliances to develop advanced orthodontic appliances and expand their market presence.

• In January 2024, Henry Schein Orthodontics introduced the Carriere Motion Pro bite corrector, aimed at treating Class II and Class III malocclusions. Engineered for faster outcomes, it facilitates achieving Class I occlusion within 3 to 6 months and offers an ergonomic design that simplifies elastic placement while enhancing patient comfort.

Leading players are investing significantly in research and development to create customized, efficient, and aesthetically appealing solutions such as clear aligners and 3D-printed devices. Collaborations with dental care providers, technology firms, and research institutions are enhancing product portfolios and accelerating market penetration. 

Rising demand for patient-centric, minimally invasive treatments is intensifying competition, driving companies to focus on advanced materials, digital workflow integration, and sustainable manufacturing practices to address the evolving needs of orthodontic professionals and patients globally.

List of Key Companies in Orthodontic Supplies Market:

• DENTAURUM GmbH & Co. KG
• Align Technology, Inc.
• 3M
• Henry Schein, Inc.
• DB Orthodontics Limited
• Envista
• Dentsply Sirona
• Great Lakes Dental Technologies
• Ormco Corporation
• Institut Straumann AG
• OrthoAmerica Holdings LLC
• Morelli
• Jjortho
• TP Orthodontics, Inc.
• Aditek do Brasil SA

Recent Developments (Partnerships/ Product Launch)

• In April 2025, Medit Corp. and Graphy Co., Ltd. announced a strategic partnership to advance digital orthodontics. The collaboration combines Medit's intraoral scanning technology with Graphy's FDA-cleared 3D-printable clear aligner materials, enabling a fully digital and streamlined aligner production process.
• In October 2023, Vivos Therapeutics announced partnerships with Ormco and On Demand Orthodontist to expand its product offerings and clinical support. Through the collaboration with Ormco, Vivos will incorporate Spark Clear Aligners with its care devices to enhance treatment efficiency and patient outcomes for airway-related conditions. Additionally, the partnership with On Demand Orthodontist provides Vivos-trained providers direct access to airway-focused orthodontic specialists for improved case collaboration.
• In August 2023, Dental Axess partnered with SoftSmile, Inc. to integrate SoftSmile’s AI-powered treatment planning software into Dental Axess’s cloud platform. This collaboration streamlines the digital orthodontic workflow, helping orthodontists deliver custom, efficient, and affordable clear aligner treatments.
• In August 2023, Ormco Corporation released Spark Clear Aligners Release 14, incorporating significant improvements to enhance orthodontic treatment. The update introduces Spark Approver Web for cloud-based case management and integrates with DEXIS IOS to streamline workflow efficiency.
• In February 2023, Royal Philips and Candid Care Co. formed a partnership to deliver a more streamlined and effective orthodontic solution for dental professionals. By combining Philips Sonicare’s oral health expertise with the CandidPro clear aligner platform, the collaboration offers a comprehensive approach to achieving straighter, cleaner, and healthier smiles.