Buy Now
Wet Pet Food Market Size, Share, Growth & Industry Analysis, By Type (Can, Pouch, Tray), By Pet (Dog, Cat, Other), By Source (Animal-Based, Plant Derivatives, Synthetic), By Distribution Channel (Pet Specialty Stores, Supermarkets/Hypermarkets, Online Stores, Others) and Regional Analysis, 2024-2031
Pages: 210 | Base Year: 2023 | Release: March 2025 | Author: Versha V.
The wet pet food market involves the production and sale of moist or canned food products designed for pets, primarily dogs and cats. Wet pet food contains a higher moisture content and is available in various forms, including cans, pouches, and trays.
The global wet pet food market size was valued at USD 25.44 billion in 2023 and is projected to grow from USD 26.50 billion in 2024 to USD 36.80 billion by 2031, exhibiting a CAGR of 4.80% during the forecast period.
This growth is driven by several key factors, including the increasing trend of pet humanization, where pet owners are increasingly treating their pets as family members and seeking premium, nutritious food options. The demand for convenient and easy-to-serve meal options is also rising, with wet pet food offering a practical solution for busy pet owners.
Major companies operating in the global wet pet food industry are Nestlé Purina PetCare Company, Hill's Pet Nutrition, Inc., SCHELL & KAMPETER, INC., Simmons Foods, Inc., Wellness Pet, LLC, Merrick Pet Care, Inc, Canidae, LLC, PPN Limited Partnership, Royal Canin SAS, Nature's Logic, Blue Buffalo Company, Ltd., saturn petcare, inc., Tiernahrung Deuerer GmbH, Natural Balance Pet Foods, and FirstMate Pet Foods.
Advancements in pet food formulations, such as the inclusion of organic and functional ingredients, are contributing to the market's expansion. The growing awareness of pet health and wellness, along with the increasing availability of specialty diets catering to specific health needs is further boosting the market.
Specialty diets, such as grain-free, hypoallergenic, and weight management options, are gaining popularity among pet owners seeking tailored nutrition for their pets.
Market Driver
"Growing Focus on Pet Health and Nutrition"
Health and wellness trends in the wet pet food market are increasingly influencing consumer choices, as pet owners prioritize the well-being of their pets Health and wellness in the market are increasingly influencing consumer choices, as pet owners prioritize their pets' well-being.
A key driver is the rising demand for balanced and wholesome nutrition, with owners seeking high-quality proteins, essential nutrients, and functional ingredients that support overall health. Ingredients like omega fatty acids for skin and coat, glucosamine for joint health, and probiotics for digestion are gaining popularity.
Limited ingredient diets (LID) are also in high demand, especially for pets with food sensitivities or allergies. Additionally, grain-free and gluten-free options cater to digestive needs. Hydration plays a crucial role, as wet food’s higher moisture content supports urinary health, particularly in cats.
The market is also seeing increased demand for age-specific formulations, with products designed for puppies, senior pets, and those requiring weight management or specialized care.
Market Challenge
"Sourcing and Quality Control of Raw Ingredients"
Ensuring the consistent sourcing and quality control of raw ingredients is a major challenge in wet pet food manufacturing. The nutritional value, safety, and palatability of the final product depend on the integrity of fresh and perishable ingredients like meats, fish, and vegetables.
Maintaining ingredient quality from farm to production facility requires strict oversight, especially as seasonal changes and supply chain disruptions can impact availability and consistency.
A key concern is securing reliable suppliers who adhere to stringent food safety and ethical standards. Quality control measures must include rigorous testing for contaminants, harmful chemicals, and nutritional accuracy. Proper storage and temperature management are also essential to preserve freshness.
As consumer demand for ethically sourced food grows, manufacturers are increasingly focusing on sustainable practices, such as using free-range, antibiotic-free proteins and non-GMO crops. Implementing strict sourcing and quality checks helps ensure pet food remains safe, nutritious, and aligned with transparency and sustainability expectations.
Market Trend
"Humanization of Pets"
The humanization of pets is changing the way we approach pet food, with more pet owners treating their animals like family members. This shift has sparked a demand for premium, gourmet, and human-grade wet pet foods, made from high-quality ingredients like free-range meats, wild-caught fish, and organic vegetables foods .
Pet owners are also more focused on feeding their pets foods with functional ingredients like probiotics and omega-3s to support their pets' health from digestion to joint care. There’s also a growing trend towards personalized pet nutrition where pet food is tailored to individual needs based on age, breed, or health conditions.
|
Segmentation |
Details |
|
By Type |
Can, Pouch, Tray |
|
By Pet |
Dog, Cat, Other |
|
By Source |
Animal-Based, Plant Derivatives, Synthetic |
|
By Distribution Channel |
Pet Specialty Stores, Supermarkets/Hypermarkets, Online Stores, Others |
|
By Region |
North America: U.S., Canada, Mexico |
|
Europe: France, UK, Spain, Germany, Italy, Russia, Rest of Europe |
|
|
Asia-Pacific: China, Japan, India, Australia, ASEAN, South Korea, Rest of Asia-Pacific |
|
|
Middle East & Africa: Turkey, UAE, Saudi Arabia, South Africa, Rest of Middle East & Africa |
|
|
South America: Brazil, Argentina, Rest of South America |
Market Segmentation
Based on region, the global market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
North America wet pet food market share stood around 36.55% in 2023 in the global market, with a valuation of USD 9.30 billion. This significant market share is attributed to the high pet ownership rates, particularly in the United States and Canada, along with an increasing preference for premium pet food products.
The growing awareness regarding pet health and wellness, coupled with the rising demand for natural and organic ingredients in pet food, has further driven the market growth in this region. The increasing number of pet owners opting for convenient, ready-to-serve, and nutritionally balanced meals for their pets has contributed to the market's expansion.
The wet pet food industry in Asia-Pacific is positioned for significant growth at a robust CAGR of 4.95% over the forecast period. The growing trend of pet adoption in the region is driving demand for high-quality, convenient, and nutritionally balanced wet pet food.
Additionally, increasing awareness of pet health and the shift toward premium pet food options are further fueling market growth. To cater to evolving consumer preferences, local and international brands are introducing region-specific products, further strengthening the market's expansion.
The wet pet food market is highly competitive and fragmented, with both global leaders and regional players competing for market share. Major companies are focusing on premium offerings, natural ingredients, and specialized diets to cater to the growing demand for health-conscious options.
Smaller brands are gaining traction with unique formulations and affordable alternatives. The expansion of online retail has further intensified competition, providing consumers with greater convenience and a wider product selection.
Additionally, companies are emphasizing sustainability and transparency in their product to differentiate themselves in the market. Mergers and acquisitions continue to reshape the industry, driving consolidation and strategic growth.
Recent Developments (M&A/Partnerships/Agreements/New Product Launch)
