Probiotics Market

Market Perspective

The global Probiotics Market was valued at USD 72.45 billion in 2022 and is projected to reach USD 126.34 billion by 2030, growing at a CAGR of 8.40% from 2023 to 2030.

The global probiotics market is growing owing to factors such as increasing consumer awareness rising demand for functional foods, and a focus on preventative healthcare are driving the market growth. With the rising awareness about the importance of gut health and the increasing preference for natural and organic products, the demand for probiotics is expected to further surge in the coming years. As a result, companies in the probiotics industry are well-positioned to tap into this lucrative market and meet the growing needs of health-conscious consumers worldwide.

Furthermore, in order to capitalize on this growing demand, companies are investing heavily in research and development to develop innovative probiotic products that cater to specific health concerns. Moreover, strategic partnerships and collaborations with healthcare professionals and nutritionists are being formed to educate consumers about the benefits of probiotics and to create a sense of trust and credibility in the market. As consumers become more educated about gut health and the role of probiotics, the market is expected to expand. However, high prices associated with probiotics and its products is expected to hamper the growth of the probiotics market.

Analyst’s Review on Probiotics Market

The global probiotics market is expected to experience significant growth in the coming years. This can be attributed to the increasing awareness about the health benefits of probiotics among consumers. In addition, the rising prevalence of digestive disorders and the growing trend of preventive healthcare are also driving the demand for probiotics. Furthermore, the expanding aging population globally is expected to fuel the demand for probiotics as they are known to improve gut health and strengthen the immune system, which becomes crucial for older individuals. Moreover, the increasing adoption of a sedentary lifestyle and unhealthy eating habits is leading to a rise in digestive issues, further boosting the demand for probiotics. Thus, with the increasing focus on overall wellness and the growing understanding of the importance of maintaining a healthy gut, the probiotics market is projected to witness substantial growth in the coming years.

Market Definition

Probiotics are live microorganisms that, when consumed in sufficient quantities, offer health benefits to the individual. They are commonly found in fermented foods and can also be taken as supplements. Probiotics help maintain a healthy balance of gut bacteria, which is crucial for optimal digestive health. They have been studied extensively for their potential to enhance immune function, alleviate gastrointestinal problems, and promote overall well-being. As a result, incorporating probiotics into products or offering probiotic supplements could be a valuable business opportunity in the health and wellness industry.

Furthermore, probiotics have shown promising results in reducing symptoms of lactose intolerance and irritable bowel syndrome. They have also been linked to improving mental health conditions such as anxiety and depression. With a growing consumer interest in natural and holistic approaches to health, the demand for probiotic products is expected to rise. This presents an opportunity for businesses to capitalize on this trend by developing innovative and effective probiotic formulations that cater to specific health concerns. By offering probiotic supplements or incorporating them into food and beverage products, businesses can tap into the thriving health and wellness market and potentially gain a competitive edge.

Market Dynamics

Increasing consumer awareness and demand for probiotics is driving the growth of the market. Probiotics have gained popularity due to their numerous health benefits, including improved digestion, enhanced immune function, and better overall gut health. As more and more people become educated about the importance of maintaining a healthy balance of gut bacteria, the demand for probiotic products has skyrocketed. In addition, the rise in the presence of e-commerce platforms and the ease of accessing information online have made it easier for consumers to research and purchase probiotic products, further fueling the growth of the market.

Furthermore, with the increasing popularity of probiotic products, the market has witnessed a surge in innovative and convenient delivery methods. From capsules and tablets to yogurts and even skincare products, manufacturers are constantly introducing new ways to incorporate probiotics into daily routines. This diversification of product offerings has not only attracted a wider consumer base but has also opened up opportunities for niche markets catering to specific health concerns. As the industry continues to evolve, it is expected that the demand for probiotics will continue to grow, driving further advancements in research and development.

For instance,

• In 2021, according to, Hearst Magazine Media, Inc., the entire probiotic market (probiotic supplements + probiotic drinks + probiotic foods) is as high as $48 billion.

However, limited awareness about the benefits associated with probiotics among consumers is anticipated to limit the growth of the market.

Segmentation Analysis

The global probiotics market is segmented based on form, ingredient, application, end user, distribution channel, and geography.

Based on ingredient, the market is bifurcated into bacteria, and yeast. The bacteria segment is expected to dominate the market in the year 2022, as there has been a rise in positive consumer perceptions towards probiotics, leading to increased demand for bacterial-based probiotic products. In addition, bacteria are naturally present in the human body, especially in the gut, which makes them more readily accepted and utilized by the body compared to other microorganisms. This familiarity and compatibility with the human system have made bacteria a preferred choice for probiotic products, which is driving the growth of the segment. 

Based on application, the probiotics market is bifurcated into functional food & beverages, dietary supplements, and animal feed. The functional food & beverages segment is expected to hold the largest market share in the year 2022. Consumers are becoming more aware of the health advantages associated with probiotics and are actively searching for food & beverage products that incorporate these beneficial microorganisms in order to gain health benefits. In addition, functional food and beverages provide a convenient and easy way for consumers to incorporate probiotics into their daily diet without having to take additional supplements. Furthermore, the wide range of options available in the functional food and beverages segment allows consumers to choose products that suit their specific dietary preferences and needs. This level of customization and variety further contributes to the dominance of this segment in the probiotics market.

Based on distribution channel, the probiotics market is bifurcated into supermarkets/hypermarkets, pharmacies/drug stores, specialty stores, and online. The supermarkets/hypermarkets segment is expected to dominate the market in 2022, as these retail giants have a wide reach and extensive distribution networks, allowing them to make probiotic products easily accessible to a large customer base. In addition, hypermarkets and supermarkets often offer competitive pricing, which makes probiotics more affordable for consumers compared to products from specialty stores or online retailers. Overall, the influence and resources of these retail giants play a significant role in the widespread availability and popularity of probiotic products in supermarkets/hypermarkets.

Geographical Analysis

Based on region, the global probiotics market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

Asia-Pacific is expected to dominate the market in the forecast period, as the region has a long history of using probiotics in traditional medicine and food preparations. In addition, the large population in countries like China and India provides a vast consumer base for probiotic products. Furthermore, the rising awareness of gut health and the increasing prevalence of digestive disorders in the region have fueled the demand for probiotics. As a result, many local and international probiotic companies have established a strong presence in the Asia-Pacific region to cater to this growing market.

Europe is expected to be the fastest-growing region in the probiotics market. there is a growing awareness among consumers about the importance of gut health and the benefits of probiotics. This has led to an increased demand for probiotic products in the region. In addition, there has been a significant rise in the number of research studies and clinical trials conducted in Europe, which has further contributed to the growth of the probiotics market. Moreover, the stringent regulations and quality standards set by the European Food Safety Authority (EFSA) have instilled confidence in consumers, leading to increased consumption of probiotic products which is increasing its demand in the region.

Competitive Landscape

The global probiotics market study will provide valuable insights with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies, such as partnerships, mergers & acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions. Expansion & investments involve a range of strategic initiatives including investments in R&D activities, new manufacturing facilities, and supply chain optimization. The major players in the probiotics market are:

• Yakult Honsha Co., Ltd
• Nestlé
• DuPont
• Protexin
• Danone
• Deerland Probiotics and Enzymes, Inc
• Goerlich Pharma GmbH
• SANZYME BIOLOGICS PVT. LTD
• MORINAGA & CO., LTD
• DSM

Key Developments:

June 2023 (Investment): ADM announced the opening of a USD 30 million state-of-the-art manufacturing facility in Spain to cater to the unmet demand for probiotics and postbiotics.

2021 (Collaboration): - Probi AB and Competence Centre on Health Technologies entered a long-term R&D collaboration agreement (CCHT). It aims to generate several new products for women's health based on probiotic lactobacilli strains.

The global Probiotics Market is segmented as:

By Form

• Dry
• Liquid

By Ingredient

• Bacteria
• Yeast

By Application

• Functional Food & Beverages
• Dietary Supplements
• Animal Feed

By End User

• Human
• Animal

By Distribution Channel

• Supermarkets/Hypermarkets
• Pharmacies/Drug Stores
• Specialty Stores
• Online

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America