Dubai, UAE – December 4, 2025 — Kings Research has released its latest report, “Global Sporting Goods Market: Size, Share, Trends & Forecast 2025–2032.” The report provides detailed market sizing, segmentation (type, sport type, end user, distribution channel, region), regional insights, and competitive strategies across the sporting goods industry. It is an essential resource for manufacturers, retailers, distributors, and investors seeking opportunities in global sports and fitness markets.
According to Kings Research, the global sporting goods market was valued at USD 102.29 billion in 2024 and is projected to grow from USD 108.24 billion in 2025 to USD 168.20 billion by 2032, reflecting a CAGR of 6.50% during the forecast period.
Growth is being driven by rising health and fitness awareness, increasing participation in organized and recreational sports, the expansion of e-commerce and omnichannel retailing, and the growing popularity of premium and athleisure sportswear.
Sporting goods encompass a broad range of products, including sports apparel, footwear, equipment, accessories, and wearable devices. These products cater to both professional athletes and casual consumers, supporting performance, safety, and recreational enjoyment across multiple sports and fitness activities.
Kings Research highlighted several key factors fueling growth in the sporting goods market:
- Increasing health, fitness, and wellness awareness
Rising awareness of physical fitness, obesity prevention, and active lifestyles is driving demand for sports apparel, footwear, fitness accessories, and home exercise equipment across all age groups.
Globally, about 31% of adults (~1.8 billion) remain physically inactive, highlighting a significant potential for increased engagement in exercise and wellness activities. In the U.S., only 24.2% of adults aged 18 and above met both aerobic and muscle-strengthening guidelines in 2020, indicating substantial room for growth in health-conscious behaviors.
- Growth in organized and recreational sports participation
Participation in team sports, individual activities, outdoor recreation, and esports-related fitness programs is increasing globally, boosting demand for specialized sporting goods and high-performance equipment. Data from the CDC show that 46.9% of U.S. adults met the aerobic activity guideline in 2020, reflecting a solid baseline of recreational physical activity that supports demand for sporting goods and performance equipment (Source: www.cdc.gov).
- E-commerce and digital retail expansion
The rise of online retail platforms, direct-to-consumer models, and mobile commerce has increased accessibility to branded sporting goods and expanded market reach, especially in emerging regions. Growing interest in health and fitness, combined with the global need to reduce inactivity, is driving more consumers to seek convenient access to fitness equipment, sportswear, and digital wellness solutions.
- Rising popularity of premium, athleisure, and lifestyle-oriented products
Consumers are increasingly investing in premium and branded sportswear that combines functionality with fashion, driving growth for footwear, apparel, and accessories. As awareness of physical activity continues to expand, there is a growing trend of consumers seeking high-quality products that support both performance and lifestyle, particularly in demographics with higher education and disposable income.
For instance, in the U.S., adults with a bachelor’s degree or higher were 33.6% likely to meet both aerobic and muscle-strengthening guidelines in 2022, compared with 12.2% of those with high school education or less, reflecting both awareness and purchasing potential (Source: blogs.cdc.gov).
- Technological innovation and performance-driven products
Advancements in materials, wearable sensors, and equipment design enhance comfort, safety, and performance, leading to higher adoption of innovative sporting goods among athletes and casual users.
As global inactivity persists, with 35% of adults projected to remain inactive by 2030, technological innovations in exercise equipment and wearable fitness devices can play a key role in motivating engagement, driving both adoption and demand for performance-oriented sporting goods.
Key advantages for manufacturers, retailers, and investors
- Enhanced consumer engagement through innovative, performance-driven products
- Revenue growth via online and omnichannel distribution
- Brand differentiation through premium and athleisure offerings
- Access to emerging markets with rising sports participation and disposable income
- Opportunities in wearable technology, smart equipment, and connected fitness ecosystems
Regional Insights
- North America dominates the market, driven by high consumer spending, the popularity of organized sports and fitness programs, increasing adoption of athleisure trends, and advanced e-commerce and retail infrastructure.
- Asia-Pacific (APAC) is a major market for sporting goods, supported by expanding urban populations, rising disposable incomes, and growing sports and fitness participation in China, India, Japan, and Southeast Asia.
Competitive Landscape
The sporting goods market is highly competitive, with global brands and regional players competing on product quality, innovation, brand recognition, and distribution networks. Key players analyzed in the report include adidas AG, Nike, Inc., Amer Sports, Puma SE, Under Armour Inc., ASICS Corporation, Decathlon, New Balance, Columbia Sportswear Company, VF Corporation, Yonex Co., Ltd., Callaway Golf Company, Mizuno Corporation, lululemon, and Hanesbrands Inc.
Market leaders are focusing on product innovation, digital and omnichannel retail strategies, celebrity endorsements, sustainability initiatives, and expansion into emerging markets to maintain and grow their market share.
About Kings Research
Kings Research is a global research and consulting firm that helps organizations navigate emerging markets, evaluate opportunities, and make data-driven decisions.
To request a sample or access the full report, please visit: https://www.kingsresearch.com/report/sporting-goods-market-3000
All market data are sourced from Kings Research proprietary analysis, validated against credible government publications and peer-reviewed research papers. Examples cited include: World Health Organization (WHO), U.S. Bureau of Labor Statistics (BLS), International Health, Racquet & Sportsclub Association (IHRSA), and corporate disclosures of Nike, adidas, and Under Armour.