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Global Organic Perfumes Market to Reach USD 12.73 Billion by 2031, Driven by Rising E-Commerce Sales and Consumer Preference for Natural Ingredients, States Kings Research

October 10, 2025 | Consumer Goods

Global Organic Perfumes Market to Reach USD 12.73 Billion by 2031, Driven by Rising E-Commerce Sales and Consumer Preference for Natural Ingredients, States Kings Research

Kings Research today announced the release of its latest market intelligence study, “Global Organic Perfumes Market: Size, Share, Trends & Forecast 2024–2031.” The report provides an in-depth analysis of market size, growth drivers, technological trends, regional outlook, and competitive dynamics.

According to Kings Research, the global organic perfumes market was valued at USD 8.57 billion in 2023 and is projected to reach USD 12.73 billion by 2031, expanding at a CAGR of 5.15% over the forecast period. Market growth is being propelled by rising e-commerce sales, increasing consumer awareness about natural ingredients, and the growing demand for luxurious, environmentally conscious fragrance products.

Organic perfumes, made from certified natural ingredients such as botanicals, essential oils, and plant extracts, are increasingly preferred for their health, safety, and sustainability advantages compared to conventional perfumes containing synthetic chemicals.

Kings Research identifies the following drivers for the organic perfumes market

  • Rise of E-Commerce Platforms: Online retail offers convenience, wide selection, and direct engagement with consumers through product descriptions, reviews, and educational content, driving sales growth for niche organic perfumes.
  • Consumer Preference for Natural Ingredients: Awareness of potential health risks from synthetic chemicals like phthalates and synthetic musks is encouraging consumers to choose fragrances derived from botanicals and essential oils.
  • Clean Beauty and Sustainability Trends: Consumers increasingly value eco-friendly production, sustainable sourcing, and transparency, influencing purchase decisions and brand loyalty.

B2B leaders in specialty stores, organic retailers, and e-commerce platforms can benefit from organic perfumes through

  • Enhanced Consumer Trust: Transparent sourcing and natural formulations build brand credibility and loyalty.
  • Premium Market Opportunities: High-quality, niche products allow differentiation in a growing wellness and sustainability-focused market.
  • Diversified Sales Channels: Direct-to-consumer models and online platforms enable broader reach and improved customer engagement.

Regional Outlook

  • Europe: Held 38.21% market share in 2023 (USD 3.28 billion) due to strong consumer preference for sustainable and premium fragrances, coupled with stringent regulations supporting organic certifications.
  • Asia-Pacific: Poised for highest growth at a CAGR of 5.78% through 2031, driven by rising disposable incomes, urbanization, and increased interest in health-conscious and eco-friendly personal care products.
  • North America: Growth supported by expanding specialty stores, e-commerce penetration, and rising consumer awareness of natural and organic fragrances.

Competitive Landscape

The global organic perfumes market is fragmented, with players focusing on product innovation, sustainable sourcing, partnerships, and expansion of distribution channels. Key companies include Abel Fabriek, Symrise AG, Royal Aroma, Givaudan, Alpha Aromatics, and Firmenich SA.

The full Kings Research report provides detailed segmentation by fragrance, form, end user, sales channel, and region, along with competitive benchmarking and industry forecasts. To request a sample report or access the complete study, visit https://www.kingsresearch.com/organic-perfumes-market-436.

About Kings Research

Kings Research is a global provider of syndicated research reports and consulting services, enabling organizations to navigate emerging markets, assess opportunities, and make informed strategic decisions.

All market data are sourced from Kings Research proprietary analysis, validated against credible sources and industry publications. Key references include the EU Organic Product Regulations (ec.europa.eu), International Fragrance Association (www.ifraorg.org), Euromonitor International (www.euromonitor.com), among others.