Kings Research today announced the release of its latest market intelligence study, “Global Green Surfactants Market: Size, Share, Trends & Forecast 2024–2031.” The report provides an in-depth analysis of industry dynamics, growth drivers, regional outlook, and competitive landscape shaping the market.
According to Kings Research, the global green surfactants market was valued at USD 2,310.8 million in 2023 and is projected to grow from USD 2,420.6 million in 2024 to USD 3,392.4 million by 2031, at a CAGR of 4.94% during the forecast period. Rising demand for sustainable and biodegradable alternatives across industries such as personal care, food & beverages, agriculture, and home cleaning is fueling market expansion.
Green surfactants are environmentally friendly cleaning and foaming agents made from natural sources like plants and sugars. They are used more often in consumer and industrial products to cut down on chemical pollution, enhance biodegradability, and meet global sustainability standards.
Kings Research identifies the following accelerators shaping the green surfactants market
- Industrial Shift to Sustainable Solutions: Growing consumer awareness and stricter environmental rules are pushing industries to replace synthetic surfactants with biodegradable options.
- Advances in Biotechnology: New fermentation technologies and bio-based formulations are making eco-friendly surfactants cheaper and easier to produce at a larger scale.
- Corporate Sustainability Initiatives: Green labeling and corporate responsibility goals are driving investments in natural ingredients.
- Product Innovation: In October 2024, Locus Ingredients expanded its Amphi biosurfactant line, the first U.S.-produced sophorolipid biosurfactant registered with the EPA, offering 100% bio-based, non-GMO, and palm oil-free solutions. (Source: locusingredients.com)
- Rising Personal Care Demand: In April 2025, Nouryon launched Armocare Aqua 12, a biodegradable hair conditioning surfactant derived from renewable feedstock, highlighting the personal care sector’s role in sustainable innovation.
Market Challenges
Despite strong growth prospects, the sector faces limited availability of renewable feedstock, including plant-based oils, sugars, and fats. Supply constraints tied to agricultural yields and seasonal variations may drive volatility in pricing. Industry stakeholders are addressing this challenge through diversification into algae, waste oils, and other sustainable raw material sources.
For decision-makers in consumer goods, personal care, and industrial manufacturing, green surfactants offer compelling advantages
- Sustainability Alignment: Supports compliance with environmental regulations and corporate ESG commitments.
- Consumer Safety: Non-toxic and biodegradable formulations enhance brand trust.
- Innovation & Marketability: Bio-based certifications and green labeling strengthen product positioning.
- Operational Efficiency: Advanced formulations provide effective cleaning and emulsification without environmental drawbacks.
Regional Outlook
- North America: Largest regional market in 2023 with USD 768.2 million revenue, driven by strong regulatory backing and corporate sustainability programs.
- Asia Pacific: Fastest-growing region, projected at 5.91% CAGR, supported by industrial growth, consumer preference for natural products, and government investment in green technologies.
- Europe: Strong adoption supported by EU sustainability policies and demand for clean-label food and personal care products.
Competitive Landscape
The global green surfactants market is moderately fragmented, with key players pursuing product innovation, partnerships, and scale-up strategies. Prominent companies include: BASF, Clariant, RAG-Stiftung, Croda International Plc, Solvay, Dow, Akzo Nobel N.V., Kao Corporation, and S.C. Johnson & Son Inc.
The full Kings Research report provides detailed segmentation by type, application, and region, along with comprehensive competitive benchmarking. To request a sample or access the complete report, please visit https://www.kingsresearch.com/green-surfactants-market-1942.
About Kings Research
Kings Research is a global provider of syndicated research reports and consulting services, helping organizations navigate emerging markets, assess opportunities, and make informed business decisions.
All market data are sourced from Kings Research proprietary analysis, validated against credible sources including the U.S. Environmental Protection Agency (www.epa.gov), Locus Ingredients (www.locusfs.com), Nouryon (www.nouryon.com), and industry press releases.