Food and Beverages

Fresh Fruits and Vegetables Market is Expected to Reach USD 238.30 billion by 2030.

Apr 2024

Food and Beverages

As per the report published by Kings Research, the global Fresh Fruits and Vegetables Market was valued at USD 156.01 billion in 2022 and is projected to reach USD 238.30 billion by 2030, growing at a CAGR of 5.55% from 2023 to 2030.

The rising incidence of lifestyle diseases is driving the demand for fresh fruits and vegetables, thereby promoting market expansion. With the growing prevalence of conditions such as obesity, consumers are actively seeking healthier dietary choices, including fresh fruits. However, market growth is hindered by challenges such as weather fluctuations, diseases, and pests, which affect the availability and quality of fresh produce. These factors pose barriers to meeting the increasing consumer demand and present challenges for producers and suppliers in ensuring a consistent supply of high-quality fruits and vegetables.

Key Insights

  • Based on type, the inorganic segment is set to grow at the highest CAGR of 4.86% over the forecast period
  • Based on the product, the vegetables segment generated the highest revenue of USD 98.56 billion in 2022
  • Based on application, the commercial segment is anticipated to reach a valuation of USD 150.42 billion by 2030
  • On the basis of Region, Asia Pacific is poised to experience significant growth at a CAGR of 6.69% between 2023 and 2030

Caimito Fruits Starts Exporting its Exotic Star Apples to Europe

May 2023: Caimito Fruits, a Panama-based company started exporting its exotic fruits to Europe, including its signature caimito fruit also known as the star apple. The company aims to offer unique, high-quality fruits to European consumers while supporting local farmers and promoting sustainable agriculture practices.

Coca-Cola Expands into Fresh Fruit Category with Real Fruit Juice Beverages

In April 2023, Coca-Cola announced an expansion into the fresh fruit category by launching a new line of fruit-flavored beverages made with real fruit juice. The strategic move aims to tap into the growing consumer demand for healthier options and capitalize on the growing popularity of fresh fruits. Coca-Cola's entry into this market signifies a strategic shift toward catering to health-conscious consumers and diversifying its product portfolio beyond carbonated drinks.

Growing Popularity of Exotic Fruits to Propel Fresh Fruits and Vegetables Market Growth

Due to the perceived health benefits and unique taste of exotic fruits, there has been a growing demand for fresh fruits and vegetables in recent times. This trend has fostered considerable growth in the fresh fruits and vegetables market. As consumers increasingly prioritize healthy lifestyles, the demand for fresh, high-quality fruits and vegetables is expected to continue to grow in the near future. Companies involved in the fresh produce market, especially those offering exotic fruits, are well-positioned to capitalize on this trend and meet the evolving needs of health-conscious consumers.

Sustainability Initiatives to Drive Growth of the Global Fresh Fruits and Vegetables Market

The increasing awareness of environmental sustainability among consumers is propelling market growth. With a growing preference for ethically sourced and environmentally friendly products, consumers are prompting companies to adopt sustainable practices. This has led to the emergence of eco-friendly packaging solutions, organic farming methods, and reduced food waste initiatives throughout the supply chain. Additionally, government regulations promoting sustainable agriculture practices bolster this trend. As a result, businesses that prioritize sustainability gain a competitive edge, thereby contributing to the overall growth of the market.

Asia Pacific to Emerge as the Fastest-Growing Region Owing to Health Awareness and Sustainability Efforts

Based on region, the global fresh fruits and vegetables market is classified into North America, Europe, Asia Pacific, MEA, and Latin America. The consumption of fresh fruits and vegetables is on the rise in developed and developing countries due to a growing awareness and adoption of healthy eating habits. Consumers are concerned about lifestyle diseases and are actively seeking nutritious food options. As a result, the demand for fresh produce is anticipated to rise in the upcoming years.

Additionally, the rising emphasis on sustainability and local sourcing has fueled the growth of the fresh fruits and vegetables market. Consumers are more inclined to support local farmers and reduce the environmental impact of long-distance transportation. The combination of these factors has contributed significantly to the growth of the market in Asia Pacific.

New Product Launches by Market Players to Foster Market Growth

The global fresh fruits and vegetables market reveals a fragmented landscape featuring prominent companies, including Dole Food Company, Inc., Caimito Fruits Europe S.L, AGRANA Beteiligungs-AG, Sahyadri Farms, Fresh Fruits Company, Goknur Gida, EMONA Co. Ltd, Fresgarrido, Naturipe Farms, Belorta, and others. Companies employ a variety of strategic measures such as acquisitions, mergers, partnerships, product introductions, and collaborations to expand their global business footprint and enhance their competitive position.

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