Kings Research today announced the release of its latest study titled “Global Fitness Equipment Market: Size, Share, Trends & Forecast 2024–2031.” The report provides a comprehensive analysis of the global fitness equipment sector, detailing market growth, emerging trends, technological innovations, and regional dynamics. The study also examines key players, distribution channels, and consumer behavior trends that are shaping the future of fitness equipment across commercial, home, and specialized applications.
According to Kings Research, the global Fitness Equipment Market was valued at USD 14.55 billion in 2023 and is projected to reach approximately USD 21.72 billion by 2031, growing at a CAGR of 5.22% from 2024 to 2031.
This growth is being driven by increasing health and fitness awareness, rapid adoption of home gym solutions, rising disposable incomes, and the proliferation of fitness centers and commercial gyms across developed and emerging regions. Digital and smart fitness equipment, including connected treadmills, stationary bikes, and interactive strength-training machines, is further accelerating market expansion.
Fitness equipment encompasses a wide range of machines and tools designed for cardiovascular, strength, and flexibility training. Products include treadmills, elliptical trainers, stationary bicycles, rowing machines, resistance equipment, free weights, and multi-functional gym systems.
The rising focus on preventive healthcare, weight management, and wellness lifestyle adoption has resulted in growing demand for both home and commercial fitness solutions. Additionally, integration of digital fitness platforms, app connectivity, and AI-powered training features is redefining consumer expectations and driving innovation within the market.
Kings Research identifies several key trends shaping the Fitness Equipment Market:
1. Home Fitness and Digital Integration
The COVID-19 pandemic significantly altered fitness habits, leading to a surge in home-based workouts. A study highlighted that 61.21% of participants had to adjust their exercise plans due to the pandemic, with many opting for home fitness solutions (Source: https://digitalrepository.salemstate.edu/). This shift is further supported by data from the Centers for Disease Control and Prevention (CDC), indicating that 46.9% of adults aged 18 and older met the Physical Activity Guidelines for aerobic activity, and 24.2% met both aerobic and muscle-strengthening activity guidelines (Source: https://www.cdc.gov/). These figures underscore the growing trend of home fitness adoption and the integration of digital tools to enhance workout experiences.
2. Growing Health Awareness
Lifestyle diseases like obesity, heart diseases and diabetes are on the rise and consumers are prioritizing exercise. This awareness is driving demand for fitness equipment as people want to get healthy and fit.
3. Commercial Gyms and Studios Expansion
Boutique gyms, personal training studios and franchised fitness centers are driving demand for commercial grade equipment. Investments in modern gym infrastructure in North America, Europe and APAC is contributing to the growth.
4. Technology and Connected Equipment
AI enabled fitness machines, smart resistance equipment and connected cardio devices are changing the user experience. Innovations like gamification, progress tracking and virtual competitions are increasing engagement and usage.
5. Sustainability and Material Advancements
Manufacturers are focusing on eco-friendly materials, energy efficient devices and durable designs to increase product lifecycle sustainability as per consumer preference for eco-friendly fitness solutions.
For gym operators, equipment manufacturers, distributors and wellness platform providers the fitness equipment market offers:
- Higher Customer Engagement: Smart and connected fitness equipment improves user retention and satisfaction.
- Revenue Diversification: Multi-functional and premium machines have higher margins for commercial gyms and retailers.
- Scalability: Online and e-commerce distribution channels enables market expansion across regions.
- Innovation Leadership: Adoption of AI, IoT and gamified fitness experiences gives competitive advantage.
- Sustainability: Eco-friendly and durable equipment matches modern consumer expectations.
Regional Outlook
- North America: North America leads the global Fitness Equipment Market, driven by high health awareness, significant gym infrastructure, and disposable income. The United States is the largest contributor, where demand for home fitness solutions and commercial gym equipment is supported by lifestyle-driven consumption and strong corporate wellness initiatives.
- Asia-Pacific: APAC is emerging as the fastest-growing region, fueled by increasing urbanization, rising disposable incomes, and the expansion of fitness culture among millennials. Countries such as China, India, Japan, and South Korea are witnessing the rapid adoption of home gym solutions and commercial fitness facilities, coupled with the growing popularity of digital fitness platforms and smart exercise equipment.
Competitive Landscape
The global Fitness Equipment Market is moderately consolidated, with key players focusing on innovation, strategic partnerships, and global distribution. Leading companies include Life Fitness, TECHNOGYM S.p.A, JOHNSON HEALTH TECH INDIA, PVT. LTD., BowFlex Inc., Jerai Fitness Pvt. Ltd., NOHRD GmbH, Total Gym, Powertec, Gungnir of Norway, and MIM-USA. These companies are investing in R&D to develop connected, space-saving, and multifunctional fitness equipment.
The full Kings Research report provides detailed segmentation by type, end-user, distribution channel, and geography, along with competitive benchmarking, technological insights, and consumer behavior analysis. To request a sample, access the full report, or explore custom consulting services, please visit https://www.kingsresearch.com/fitness-equipment-market-662.
About Kings Research
Kings Research is a global provider of syndicated research reports and strategic consulting services, helping organizations navigate emerging markets, identify growth opportunities, and make informed business decisions. With validated data and industry expertise, Kings Research enables businesses to develop strategies that drive sustainable growth and competitive advantage.
All market data are sourced from Kings Research proprietary analysis, validated against credible government publications and peer-reviewed research papers. Examples cited include: U.S. Centers for Disease Control and Prevention (CDC), European Commission health initiatives, corporate disclosures from Life Fitness, TECHNOGYM, and BowFlex Inc.