Kings Research today announced the release of its latest market intelligence study, “Global Beauty Subscription Box Market: Size, Share, Trends & Forecast 2024–2031”. The report provides an in-depth analysis of market size, growth drivers, technological trends, regional outlook, and competitive dynamics.
According to Kings Research, the global beauty subscription box market was valued at USD 1.1 billion in 2024 and is projected to grow to USD 3.18 billion by 2031, expanding at a CAGR of 16.35% over the forecast period. Market growth is being propelled by rising consumer demand for personalized beauty experiences, convenience, sustainability, and the influence of social media and technological advancements.
Beauty subscription boxes offer curated skincare, makeup, haircare and wellness products, often tailored to individual preferences using AI and data analytics. These are delivered monthly, quarterly or bi-annually, for convenience, discovery and a personal shopping experience.
Kings Research identifies the following drivers for the beauty subscription box market
- Personalized Beauty Experiences: AI and data analytics enable brands to curate boxes tailored to consumer profiles, enhancing satisfaction and brand loyalty. For example, Perfect Corp. partnered with The Good Glamm Group in January 2023 to provide AI skin analysis and virtual try-on experiences for personalized skincare solutions in India (Source: perfectcorp.com).
- E-Commerce and Social Media Influence: Online platforms and beauty influencers amplify engagement, unboxing experiences, and product discovery, expanding market reach.
- Sustainability Trends: Growing demand for eco-friendly, cruelty-free, and ethically sourced products is driving brands to adopt sustainable packaging and ingredients.
B2B leaders in e-commerce, retail, and beauty service sectors can benefit from beauty subscription boxes through
- Enhanced Customer Engagement: Personalized curation and loyalty programs increase satisfaction and retention.
- Market Expansion: Subscription models provide recurring revenue and direct-to-consumer channels for product discovery.
- Sustainability Leadership: Offering eco-conscious products improves brand reputation and meets consumer demand for responsible consumption.
Regional Outlook
- North America: Leads the market with 38.62% share in 2023, due to mature e-commerce infrastructure, high purchasing power and active beauty influencer culture.
- Asia-Pacific: Poised for fastest growth at a CAGR of 16.90%, fueled by rising disposable incomes, digitalization, K-beauty and J-beauty trends, and growing consumer interest in personalized skincare and wellness solutions.
- Europe and Other Regions: Growth supported by demand for curated luxury products, eco-friendly packaging, and expanding subscription services.
Competitive Landscape
The global beauty subscription box market is fragmented, with companies focusing on partnerships, mergers and acquisitions, product innovation, and joint ventures to expand regional presence and product offerings. Key players include Beard Club, Curology, Liberty Retail Ltd, LiveGlam, Macy’s, and Personalized Beauty Discovery, Inc.
The full Kings Research report provides detailed segmentation by product category, subscription model, distribution channel, and region, along with competitive benchmarking and industry forecasts. To request a sample report or access the complete study, visit https://www.kingsresearch.com/beauty-subscription-box-market-1029.
About Kings Research
Kings Research is a global provider of syndicated research reports and consulting services, enabling organizations to navigate emerging markets, assess opportunities, and make informed strategic decisions.
All market data are sourced from Kings Research proprietary analysis, validated against credible sources and industry publications, including company press releases and market surveys. Key references include the International Cosmetic Regulatory Authorities (www.iccra.org), Euromonitor International (www.euromonitor.com), the Sustainable Packaging Coalition (www.sustainablepackaging.org), among others.