App Store Optimization Software Market is Expected to Reach USD 1,600.8 million by 2030

Mar 2024


As per the report published by Kings Research, the global App Store Optimization Software Market was valued at USD 400.4 million in 2022 and is projected to reach USD 1,600.8 million by 2030, growing at a CAGR of 19.3% from 2023 to 2030.

The factors fueling app store optimization (ASO) software market progress include the growing popularity of mobile apps for businesses to connect with customers through advanced ASO tools and features, which help developers optimize app store data. In light of the growing emphasis on enhancing app store ranking algorithms, the demand for ASO software is on the rise as developers focus on refining their strategies and upholding app positions. Anticipated market growth is driven by the escalating requirement to monitor app downloads and ratings, as well as analyze competitive data.

Key Insights

  • Based on the product, the ranking optimizing segment is estimated to grow a CAGR of 19.14% over the forecast period
  • Based on application, the gaming entertainment segment is expected to dominate the market with a value of USD 835.4 million by 2030
  • On the basis of region, Asia-Pacific accounted for the highest market value of USD 184.1 million in 2022

AppTweak and Phiture Enhance Collaborative Efforts

March 2023: AppTweak and Phiture collaborated to assist mobile industry experts in enhancing the performance of their applications and games. This partnership aims to enable mobile leaders to boost their presence in app stores by leveraging a data-driven strategy for keyword optimization and conversion rate optimization.

Proliferating Use of Artificial Intelligence and Machine Learning Provides Lucrative Opportunities in the Market

The use of artificial intelligence and machine learning is also becoming more prevalent throughout the app marketing industry. Companies are using these technologies to improve data analysis and provide better insights to developers. ASO software companies offer AI-powered tools to help developers create more powerful app store listings and optimize their apps for better visibility and downloads. Moreover, the growing need for ASO software reflects the growing competition in the app market and the need for app developers to stay abreast of the latest technological advancements to maintain visibility and increase downloads. Additionally, AI and ML can be used to develop personalized app store lists and provide targeted recommendations to users based on their preferences and behavior.

Ongoing Development of Mobile Apps Drives App Store Optimization Software Market Growth

The market for app store optimization software is expected to grow substantially owing to the increase in the number of mobile apps in development, as well as intense competition for app visibility and downloads. In addition, the growing importance of mobile apps for businesses to connect with customers and generate revenue may increase the demand for ASO software as developers strive to improve app visibility and success in the app market. Moreover, the ASO software market is expected to continue to grow on account of the surging awareness among businesses about the potential of mobile apps to extend consumer reach, improve engagement, and increase revenue. Mobile apps also offer convenience and ease of use, allowing users to access information and services on the go.

Asia Pacific Dominates Global Market, Garnering a Market Share of 54.0% by the End of 2030

Based on regional analysis, the global app store optimization software market is classified into North America, Europe, Asia Pacific, MEA, and Latin America. The expansion of the Asia-Pacific market for app store optimization software is being driven by the increasing adoption of mobile devices and internet connectivity. Furthermore, the surge in popularity of mobile gaming, the development of e-commerce and mobile payment platforms, and the proliferation of startups and small enterprises in the region are contributing factors. Notably, countries such as China and India are fueling the demand for mobile applications, opening up new market opportunities for app developers. Additionally, the ASO software market in the Asia-Pacific region is projected to experience substantial growth as companies and developers aim to enhance their app store presence and expand their market reach.

Europe App Store Optimization Software Market to Grow Rapidly with a Value of USD 84.1 Million in 2022

Increased emphasis on privacy and security to help protect user data and provide users with a secure experience is propelling market growth. Using videos in app store listings is becoming more common, and ASO software companies offer tools that allow developers to create engaging videos to showcase their app's features and functionality. ASO software providers across the region are placing more emphasis on app ratings and reviews, as they can significantly affect an app's visibility and reputation. Additionally, the availability of customizable templates to create optimized app store listings quickly and easily without requiring extensive design expertise is slated to foster the market outlook.

Key Players in the Market Launch New Products to Accelerate their Market Share

The app store optimization software market is fragmented with key players such as AppCodes, Apple Inc., AppTweak, Asodesk, Auxano Global Services, Desuvit, Grewon Technologies, Mobulous Technology, SplitMetrics, ToXSL Technologies Pvt. Ltd., among others. Companies in the sector are employing a variety of strategic measures such as acquisitions, mergers, partnerships, product introductions, and collaborations to expand their business presence globally and enhance their competitive position. 

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