Kings Research today announced the release of its latest market intelligence study, “Global Application Release Automation Market: Size, Share, Trends & Forecast 2024–2031.” The report provides an in-depth analysis of market size, growth drivers, technological trends, regional outlook, and competitive dynamics.
According to Kings Research, the global application release automation market was USD 4.56 billion in 2023 and is expected to reach USD 18.56 billion by 2031 at a CAGR of 19.37%. The market is driven by the increasing adoption of cloud-native applications, DevOps and Agile methodologies, and the integration of AI and automation, which streamline software deployment, CI/CD pipelines, configuration management, and release monitoring across IT environments.
Application release automation (ARA) solutions are designed to assist enterprises in automating, standardizing, and monitoring software deployment processes. These solutions encompass configuration management, deployment automation, release tracking, and integration with development and testing tools, centralizing critical operations for higher efficiency, consistency, and reliability.
Kings Research identifies the following drivers for the application release automation market:
- Cloud-Native and Multi-Cloud Adoption: Enterprises are moving to cloud-native and hybrid infrastructures, requiring automated release processes to ensure seamless software deployment and scalability.
- DevOps and Agile Integration: Integration of ARA with DevOps and Agile practices accelerates release cycles, improves collaboration between development and operations teams, and enhances CI/CD pipelines.
- IT Complexity Management: ARA solutions simplify the management of complex IT environments, including multi-cloud and hybrid setups, ensuring consistent performance across platforms.
- Government Initiatives and Industry Collaboration: Governments and public agencies in North America and Europe are promoting digital modernization and cybersecurity frameworks. For instance, initiatives like the U.S. Federal DevOps Initiative promote the adoption of DevOps practices across federal agencies, further accelerating the need for ARA solutions.
B2B leaders in IT, banking, healthcare, and telecommunications sectors can benefit from application release automation through:
- Higher Productivity: Automated workflows reduce deployment delays and human errors.
- Better Accuracy: Standardized release processes ensure consistent application performance.
- Operational Efficiency: Scalable cloud-based and on-premises solutions cater to different enterprise sizes.
- Cost Savings: Reduced downtime, faster releases, and optimized resource utilization lower overall IT expenditure.
Regional Outlook
- North America: Largest market with a 37.99% share (USD 1.73 billion in 2023), driven by early adoption of DevOps, cloud-native infrastructure, and government-led IT modernization initiatives.
- Europe: Fastest-growing region, expected to grow at a CAGR of 20.1%, fueled by cloud adoption, IT digitalization policies, and industry investments in CI/CD automation.
Competitive Landscape
The global application release automation market is fragmented, with companies pursuing partnerships, mergers & acquisitions, and product innovations to expand portfolios. Key players include IBM, Microsoft, BMC Software, Progress Software, CloudBees, ARCAD Software, QlikTech, Flexagon, and Liquibase.
The full Kings Research report offers detailed segmentation by component, deployment, organization size, industrial vertical, and region, along with competitive benchmarking and industry forecasts. To request a sample report or access the complete study, visit https://www.kingsresearch.com/application-release-automation-market-1077.
About Kings Research
Kings Research is a global provider of syndicated research reports and consulting services, enabling organizations to navigate emerging markets, assess opportunities, and make informed strategic decisions.
All market data are sourced from Kings Research proprietary analysis, validated against credible sources and industry publications. Key references include the U.S. Office of Management and Budget (www.whitehouse.gov), the European Commission’s Digital Strategy (ec.europa.eu), and the Information Technology Industry Council (www.itic.org).