Nutraceutical Packaging Market

Market Definition

The Nutraceutical packaging market refers to the industry involved in designing, manufacturing, and distributing packaging solutions for nutraceutical products, including dietary supplements, functional foods, and beverages. It includes various packaging formats such as bottles, blister packs, pouches, cartons, and sachets, ensuring product protection, extended shelf life, and regulatory compliance.

These packaging solutions are widely used in applications such as vitamins and minerals, herbal supplements, protein powders, probiotics, and energy drinks. The market focuses on maintaining product efficacy, ease of consumption, and branding through innovative and functional packaging designs.

Nutraceutical Packaging Market Overview

The global nutraceutical packaging market size was valued at USD 3420.1 million in 2023 and is projected to grow from USD 3558.5 million in 2024 to USD 5580.2 million by 2031, exhibiting a CAGR of 6.64% during the forecast period. Growing consumer demand for sustainable packaging and increasing health awareness are driving the market.

Consumers prefer eco-friendly materials, pushing manufacturers to develop biodegradable and recyclable packaging. Additionally, rising health consciousness has led to higher demand for nutraceuticals, prompting companies to enhance packaging with tamper-proof seals and smart labeling for improved safety, transparency, and regulatory compliance.

Major companies operating in the global nutraceutical packaging industry are Amcor Plc, Berry Global Group, Inc., Constantia Flexibles, SIG Group, Krones AG, Gerresheimer AG, AptarGroup, Inc., WestRock Company, Sonoco Products Company, Sealed Air, Huhtamaki Oyj, Winpak Ltd., CCL Industries Inc., Glenroy Inc., and Printpack Inc.

Rising consumer awareness regarding health and wellness has fueled the demand for dietary supplements, functional foods, and herbal products. A shift toward preventive healthcare has encouraged individuals to incorporate nutraceuticals into their daily routines. The geriatric population continues to expand, driving the demand for specialized nutrition solutions.

Younger demographics prioritize fitness and well-being, further accelerating the consumption of nutraceuticals. The market benefits from this trend, as manufacturers focus on innovative and protective packaging solutions to ensure product integrity. Expanding consumer preferences for natural and organic supplements contribute to the strong growth of the  market globally.

• In November 2024, the Press Information Bureau reported that the global nutraceutical market is valued at approximately USD 400 million, involving the food, pharmaceuticals, and biotechnology sectors.

Key Highlights:

1. The global nutraceutical packaging market size was valued at USD 3420.1 million in 2023.
2. The market is projected to grow at a CAGR of 6.64% from 2024 to 2031.
3. North America held a market share of 34.89% in 2023, with a valuation of USD 1193.4 million.
4. The plastic segment garnered USD 1307.1 million in revenue in 2023.
5. The bottles & jars segment is expected to reach USD 1427.4 million by 2031.
6. The herbal products segment is poised for a robust CAGR of 7.46% through the forecast period.
7. The market in Asia Pacific is anticipated to grow at a CAGR of 7.45% during the forecast period.

Market Driver

"Growth of E-Commerce and Direct-to-Consumer Sales"

The expansion of online retail platforms has transformed consumer purchasing behavior, creating demand for durable and lightweight packaging solutions. Direct-to-consumer brands prioritize compact, secure packaging to prevent damage during transit. Subscription-based nutraceutical services drive the need for resealable and easy-to-store packaging formats.

Consumers expect convenient, travel-friendly packaging that supports on-the-go lifestyles. Digital-first brands leverage unique packaging designs to enhance unboxing experiences and reinforce brand identity.

The nutraceutical packaging market benefits from these e-commerce trends, as companies focus on protective, innovative packaging that meets the logistical requirements of online distribution while enhancing consumer engagement and satisfaction.

• The global B2C e-commerce revenue is projected to reach USD 5.5 trillion by 2027, maintaining a steady CAGR of 14.4%.

Market Challenge

"Regulatory Compliance and Stringent Packaging Standards"

A significant challenge in the growth of the nutraceutical packaging market is meeting stringent regulatory requirements across different regions. Varying guidelines on labeling, material usage, and sustainability make compliance complex for global manufacturers.

Companies are investing in advanced regulatory tracking systems, sustainable packaging innovations, and certifications to ensure compliance with regional laws. Adoption of eco-friendly materials, improved traceability solutions, and collaborations with regulatory bodies help streamline approval processes.

Additionally, manufacturers are leveraging smart packaging technologies, such as QR codes and RFID tags, to enhance transparency and provide accurate product information to consumers.

Market Trend

"Rising Preference for Sustainable Packaging"

Environmental concerns have led consumers and businesses to prioritize eco-friendly packaging solutions. Governments enforce regulations that promote the reduction of plastic waste and encourage biodegradable materials. Recycled paperboard, plant-based plastics, and compostable packaging gain traction as brands seek to minimize their environmental footprint.

Sustainable packaging solutions align with corporate social responsibility (CSR) initiatives, strengthening brand image. The nutraceutical packaging market registers significant growth, due to the rising demand for recyclable and sustainable materials.

Investment in green packaging technologies ensures compliance with environmental standards while meeting consumer expectations for ethical and environmentally responsible packaging solutions in the nutraceutical industry.

• In December 2024, Great Earth introduced its nutritional supplements with a fiber-based cap from Blue Ocean Closures, offering a sustainable alternative to plastic caps. Designed to meet growing consumer demand for eco-friendly packaging, the fiber-based closure is recyclable like paper and has received positive feedback from both consumers and retailers.

Nutraceutical Packaging Market Report Snapshot

Segmentation	Details
By Material	Plastic, Glass, Metal, Paper & Paperboard, Others
By Type	Blisters, Bottles & Jars, Bags & Pouches, Sachets & Stick Packs, Boxes & Cartons, Caps & Closures, Others
By End Use	Dietary Supplements, Functional Foods, Herbal Products, Functional Beverages, Others
By Region	North America: U.S., Canada, Mexico
	Europe: France, UK, Spain, Germany, Italy, Russia, Rest of Europe
	Asia Pacific: China, Japan, India, Australia, ASEAN, South Korea, Rest of Asia Pacific
	Middle East & Africa: Turkey, UAE, Saudi Arabia, South Africa, Rest of Middle East & Africa
	South America: Brazil, Argentina, Rest of South America

Market Segmentation:

• By Material (Plastic, Glass, Metal, Paper & Paperboard, and Others): The plastic segment earned USD 1307.1 million in 2023, due to its cost-effectiveness, durability, lightweight nature, and ability to provide superior barrier protection, ensuring extended shelf life and enhanced product safety.
• By Type (Blisters, Bottles & Jars, Bags & Pouches, Sachets & Stick Packs, Boxes & Cartons, Caps & Closures, and Others): The bottles & jars segment held 25.56% share of the market in 2023, due to its superior durability, cost-effectiveness, ease of storage and transportation, and ability to provide enhanced product protection, making it the preferred choice for manufacturers and consumers.
• By End Use (Dietary Supplements, Functional Foods, Herbal Products, Functional Beverages, Others): The herbal products segment is poised for significant growth at a CAGR of 7.46% through the forecast period, due to the increasing consumer preference for natural and plant-based supplements, driven by rising health awareness, clean-label trends, and demand for sustainable and eco-friendly packaging solutions.

Nutraceutical Packaging Market Regional Analysis

Based on region, the global market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

North America accounted for a nutraceutical packaging market share of around 34.89% in 2023, with a valuation of USD 1193.4 million. North America hosts some of the world’s largest packaging companies and nutraceutical brands, driving industry growth through continuous innovation and investment.

Companies like Amcor, Berry Global, and AptarGroup provide cutting-edge packaging solutions tailored for nutraceutical products. Leading supplement brands, including GNC, Nature’s Bounty, and Herbalife, invest in high-quality packaging to enhance product differentiation and consumer engagement. The strong presence of industry leaders ensures a dynamic and competitive market in North America.

Additionally, North America has one of the world’s largest e-commerce markets, with a strong shift toward online purchasing of nutraceuticals. Consumers prefer direct-to-consumer (DTC) brands offering personalized nutrition solutions and subscription-based supplement deliveries.

This trend has increased the demand for protective, lightweight, and resealable packaging that ensures product integrity during shipping. Packaging innovations such as sustainable mailers, single-serve sachets, and compact bottles cater to the evolving needs of e-commerce consumers.

• The Census Bureau of the Department of Commerce reported that U.S. retail e-commerce sales for the fourth quarter of 2024 increased by 9.4% compared to the same period in 2023, while total retail sales grew by 3.8%. E-commerce sales accounted for 16.4% of total retail sales during this period.

The nutraceutical packaging industry in Asia Pacific is poised for significant growth at a robust CAGR of 7.45% over the forecast period. Rising health consciousness among consumers in Asia Pacific has fueled the demand for dietary supplements, functional foods, and herbal products.

Urbanization, lifestyle shifts, and increasing cases of lifestyle-related diseases have encouraged individuals to prioritize preventive healthcare. Traditional herbal and Ayurvedic supplements remain popular in countries such as India and China, driving the need for specialized packaging.

The surge in demand for immunity-boosting and wellness products further accelerates growth in the market as companies seek innovative and protective packaging solutions.

Furthermore, Asia Pacific has a deep-rooted history of herbal medicine, with consumers increasingly favoring Ayurvedic, Traditional Chinese Medicine (TCM), and Kampo supplements. Demand for these products has surged both domestically and internationally, necessitating premium, protective, and export-compliant packaging.

Brands focus on innovative moisture-resistant, UV-protected, and extended shelf-life packaging to maintain the potency of herbal supplements. The growing popularity of herbal nutraceuticals strengthens the market, encouraging specialized packaging for these unique formulations.

Regulatory Frameworks

• The U.S. Food and Drug Administration (FDA) regulates nutraceutical packaging under the Dietary Supplement Health and Education Act (DSHEA) and the Fair Packaging and Labeling Act. Packaging must display accurate product identity, net quantity, ingredient lists, and manufacturer details. Claims must be substantiated, and misleading statements are prohibited. The FDA's Current Good Manufacturing Practices (CGMP) ensure packaging safety, preventing contamination and ensuring compliance with labeling & quality control standards.
• The European Food Safety Authority (EFSA) oversees nutraceutical packaging under Regulation (EC) No 1924/2006 and Directive 2002/46/EC. Packaging must provide a full ingredient list, net quantity, expiration date, and storage guidelines. Claims must be scientifically validated and cannot mislead consumers. Strict labeling requirements ensure transparency and product traceability. Compliance with EFSA regulations ensures safe distribution and sale of nutraceutical products across EU member states.
• China’s State Administration for Market Regulation (SAMR) governs nutraceutical packaging under strict registration and filing processes. Packaging must display product details in Simplified Chinese, including ingredients, production date, shelf life, and approved health claims. Only government-approved claims are permitted, supported by scientific evidence. Manufacturers must comply with these stringent regulations to ensure consumer safety and market accessibility.
• Japan regulates nutraceutical packaging under the Food Labeling Act, overseen by the Consumer Affairs Agency. Products fall into categories such as Food for Specified Health Uses (FOSHU) and Food with Function Claims (FFC). Packaging must detail nutritional content, functional claims, and recommended usage. Government approval is required for FOSHU products, while FFC claims must be backed by scientific studies, ensuring credibility and consumer confidence.

Competitive Landscape:

The global nutraceutical packaging market is characterized by several participants, including established corporations and rising organizations. Market players are implementing strategies focused on innovation and the development of new products, driving the market.

Companies are improving product functionality and consumer appeal by introducing advanced materials, sustainable packaging solutions, and enhanced design features. These strategic initiatives not only strengthen market presence but also address evolving regulatory requirements and sustainability goals, further accelerating industry expansion and competitiveness.

• In April 2024, Berry Global introduced innovative lightweight closures tailored for the protein powder and wellness supplement markets, including nutraceuticals. The designs include the 120-Special Next Gen Deep Skirt Screw-On Closure Ribbed and the 110/400 Wide-Mouth Screw-On Closure Ribbed. These closures optimize material efficiency while preserving functionality. Additionally, they can integrate up to 25% post-consumer recycled (PCR) content, enhancing sustainability initiatives and reducing environmental impact.

List of Key Companies in Nutraceutical Packaging Market:

• Amcor Plc
• Berry Global Group, Inc.
• Constantia Flexibles
• SIG Group
• Krones AG
• Gerresheimer AG
• AptarGroup, Inc.
• WestRock Company
• Sonoco Products Company
• Sealed Air
• Huhtamaki Oyj
• Winpak Ltd.
• CCL Industries Inc.
• Glenroy Inc.
• Printpack Inc.

Recent Developments (Agreements/ Product Launch)

• In March 2023, TricorBraun entered into an exclusive agreement with BioBottles to distribute its biodegradable bottles in the U.S. and Canada. These bottles, incorporating Plastic IQ Technology, are specifically designed for the nutraceutical industry, offering a sustainable alternative to traditional plastic packaging. Plastic IQ transforms standard HDPE and PP materials into biodegradable solutions, addressing environmental concerns associated with conventional plastics.
• In June 2024, Keystone Folding Box, a leading provider of cardboard packaging, introduced a paperboard blister for medical tablets under its Push-Pak brand. Designed for ease of use, the innovative push-open mechanism eliminates the need for complex instructions. Additionally, the recessed push-up layout enhances efficiency by reducing package size, offering a more compact and user-friendly solution for pharmaceutical packaging.
• In May 2024, Amcor introduced the Bottles of the Year program to showcase its innovative and responsible packaging designs. This initiative aligns with evolving consumer preferences across various sectors, including beverages, spirits & wine, food & dairy, home & personal care, and healthcare. The program highlights packaging solutions that prioritize sustainability, functionality, and market trends, reinforcing Amcor’s commitment to advanced and consumer-driven design.