Market Perspective

The global Bath Bomb Market was valued at USD 24.8 million in 2022 and is projected to reach USD 35.9 million by 2030, growing at a CAGR of 4.87% from 2023 to 2030.

The bath bomb market is growing due to various factors such as the increasing working women population, growth in demand for fancy and luxurious products, and escalated influence of social media, among others. Furthermore, these bath bombs are used in both residential and commercial applications, such as hotels, resorts, and others, which boosts market demand over the projection period.

Furthermore, key vendors and manufacturers are also focusing on the needs and demands of customers. Manufacturers are introducing a variety of bath bombs with new and innovative fragrances, such as fruity, floral, wood-based, and many others. Thus, the surging popularity of bath bombs among customers across the globe is propelling the growth of the market. However, the slightly high prices associated with bath bombs could restraint the growth of the market.

Analyst’s Review on Bath Bomb Market

Growing awareness about self-care and relaxation is a major factor fueling market expansion. In addition, the consistently increasing demand among the Gen Z population and among working men and women is fostering a market outlook.

Furthermore, the growing influence of social media platforms, such as You Tube, Instagram, and others, is attracting the consumer base towards the product and propelling the market growth. Moreover, the escalating demand for luxurious gifts to family and friends on special occasions is surging the demand of bath bombs and fueling the growth of the market.

Market Definition

Bath bombs are made from ingredients that forms the bubbles when it become wet. The ingredients used for the production of bath bombs are bicarbonate base and a weak acid, that are not reactive in dry states, however, after dissolving in water, it reacts vigorously and produce their characteristic fizzing in some time.

In addition, bath bombs are considered to be relaxing, immune-boosting, and detoxifying bathing product. Sodium lauryl sulfate, which is a lathering agent used in the production of bath bombs. These are available in wide range through various distribution channels such as convenience stores, supermarkets, and others.

Market Dynamics

The changing lifestyle, rising disposable income, is driving the growth of the market, as it has enabled the customers to adopt western, fancy, and deluxe lifestyle, that has increased the demand for bath bombs.

In addition, the increasing awareness about the importance of relaxation, stress relief, and indulgence in self-pampering activities has propelled market growth. Furthermore, the high penetration of internet, along with the promotional activities of bathing products, including bath bombs, by influencers & celebrities through various social media platforms such as advertisements, videos, posts, and reels, among others has increased the demand for bath bombs among customers.

This demand has increased especially among youngsters, college students, and new-age people, as these customers spend more time on learning about new self-care products. This is due to the increased consciousness about the value of self-alleviation and self-care and the mounting need for relaxation is boosting the demand for bath bombs.

This is enabling manufacturers to introduce a variety of new bath bombs in order to fulfill the demands of customers.

For instance,

• In May 2021, Amorepacific has launched a customized bath bomb service ‘bathbot’. This service makes customized bath bomb products for customers.

However, increased competition among the players may challenge the bath bomb market.

Segmentation Analysis

The global bath bomb market is segmented based on fragrance, application, distribution channel, and geography.

Based on fragrance, the bath bomb market is bifurcated into floral, fruity, wood-based, and others. The floral segment is expected to hold the largest market share. This is due to the increased consumption of floral bath bombs, especially among women consumers. In addition, the increased demand for more natural, fragrant, and organic products in order to avoid the side effects associated with the chemical-based products, to drive the growth of the segment.

Based on distribution channel, the bath bomb market is bifurcated into hypermarkets and supermarkets, convenience stores, pharmacies, and online retailers. The hypermarkets and supermarkets segment is expected to hold the largest market share due to the increased availability of various types of bath bombs, along with various discounts and offers. 

Geographical Analysis

Based on regional analysis, the global bath bomb market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

North America is foreseen to dominate the market over the forecast period due to rising awareness about personal care products and disposable income of the population are driving the growth of the regional market. In addition, the rising standard of living and easy availability of bath bombs is bolstering product demand in the market.

Due to economic expansions, rising demand for personal care and bathing products, and increased awareness of personal health and hygiene, Asia-Pacific is predicted to be the second-largest region. Furthermore, ongoing product improvements, new and convenient product launches, and technological advancements by leading manufacturers are driving up demand for bath bombs in the region.

Competitive Landscape

The global bath bomb industry study will provide valuable insights with an emphasis on the fragmented nature of the global market. Prominent players are focusing on several key business strategies, such as partnerships, mergers & acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their respective market shares across different regions. Expansion & investments involve a range of strategic initiatives including investments in R&D activities, new manufacturing facilities, and supply chain optimization. The major players in the bath bomb market are:

• The Village Company
• Biocrown Biotechnology Co., Ltd.
• Gingerly Naturals (P) Ltd
• Napa Soap Company
• Natural French Soap Company
• Pearl Bath Bombs
• Rocky Mountain Soap
• Heavenly Bubbles Ltd
• Swanky Sweet Pea
• Level Naturals

Key Developments

• In January 2022, Lush, a skincare and cosmetics brand, launched its new Valentine's Day collection, that features bath bombs and other bathing products that embrace a romantic theme with a cheeky twist.

The global Bath Bomb Market is segmented as:

By Scent Type

• Floral
• Fruity
• Wood-based
• Others (Coffee, green tea, Citrus)

By Age Group

• Adult
• Infant

By End Use

• Residential
• Commercial

By Distribution Channel

• Hypermarket & Supermarket
• Convenience Stores
• Pharmacies
• Online Retailers

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America