Tube Packaging Market

Market Definition

The tube packaging market involves producing and utilizing tubes for packaging a wide array of products across various sectors. This involves the production of tubes made from materials like plastic, aluminum, or laminate to package products across various industries. Commonly used in personal care, pharmaceuticals, food, and industrial products, tube packaging is valued for its convenience, durability, and hygienic design.

Tube Packaging Market Overview

The global tube packaging market size was valued at USD 5.72 billion in 2023 and is projected to grow from USD 5.89 billion in 2024 to USD 7.61 billion by 2031, exhibiting a CAGR of 3.71% during the forecast period.

The market is driven by the increasing demand for convenient, durable, and environmentally friendly packaging solutions across various industries such as personal care, pharmaceuticals, food & beverages, and household products.

Factors such as rising consumer preference for sustainable packaging, advancements in material technology, and the growing adoption of flexible packaging formats are expected to further support market expansion.

Major companies operating in the global tube packaging industry are Albéa Services S.A.S., Hoffmann Neopac AG, ALPLA, Pirlo Holding GmbH, EPL Limited, Berry Global Inc., CCL Industries, Amcor plc, ALLTUB, Huhtamäki Oyj, Montebello Packaging, LINHARDT Group GmbH, TUBAPACK, a.s., Tubex Aluminum Tubes, and Sonoco Products Company.     

The market is also registering innovations in design, including eco-friendly options like recyclable & biodegradable tubes, as well as the integration of tamper-evident features to enhance product integrity. Amid growing consumer awareness about sustainability, manufacturers are increasingly focusing on developing products that align with environmental goals and accelerating market growth.

• In May 2023, Stora Enso alongside Blue Ocean Closures and AISA developed the first ever paperboard tube with a fiber-based closure. The tube is composed of Stora Enso’s barrier-coated board material Natura Shape and a screw cap designed in collaboration with Blue Ocean Closures with assembly by AISA.

Key Highlights

1. The global tube packaging market size was valued at USD 5.72 billion in 2023.
2. The market is projected to grow at a CAGR of 3.71% from 2024 to 2031.
3. Asia Pacific held a market share of 34.04% in 2023, with a valuation of USD 1.95 billion.
4. The plastic segment garnered USD 1.82 billion in revenue in 2023.
5. The squeeze & collapsible segment is expected to reach USD 4.40 billion by 2031.
6. The 101 ml to 150 ml segment is anticipated to register the fastest CAGR of 3.93% during the forecast period.
7. The personal care & cosmetics segment held a market share of 31.90% in 2023.
8. The market in Asia Pacific is anticipated to grow at a CAGR of 4.11% during the forecast period.

Market Driver

"Consumer Demand for Convenience"

Consumer demand for convenience is a key driver of the tube packaging market, particularly in personal care, pharmaceuticals, and food & beverages. Tubes offer a squeezable, mess-free design that enables easy dispensing, making them ideal for products like toothpaste, lotions, and sauces.

Their lightweight, compact, and durable nature enhances portability, appealing to consumers on the go. Tubes provide precise portion control, reducing waste and improving the user experience. This combination of convenience, portability, and functionality fuels the growing preference for tube packaging across various sectors.

• In October 2023, Berry Global developed a lightweight tube closure solution that combines modern design and material versatility with a reduction of greenhouse gas emissions. The new Slimline range delivers greenhouse gas savings compared to traditional caps through a new lightweight and low-profile design.

Market Challenge

"Environmental Impact of Plastic"

The environmental impact of plastic is a significant challenge in the tube packaging market. Tube packaging provides convenience; however, a large proportion of tubes are made from plastic, raising concerns about sustainability and waste management.

The recycling of multi-material tubes, which often combine plastic with aluminum or other materials, adds complexity to efforts aimed at reducing their environmental footprint.

Furthermore, manufacturers face increasing pressure to develop eco-friendly alternatives that do not compromise the functionality, cost, or performance of the packaging. Balancing consumer demand for convenience with the growing need for environmental responsibility remains a critical challenge for market players.

The environmental challenges associated with tube packaging can be mitigated through several strategic approaches. A key solution is the adoption of sustainable materials, such as recyclable, biodegradable, or compostable alternatives, including plant-based plastics.

This shift would reduce the reliance on conventional plastics and contribute to lowering the environmental footprint. The development of advanced recycling technologies is essential to improve the separation and processing of multi-material tubes, enhancing their recyclability. Clear labeling and consumer education on proper disposal practices are also critical to promoting recycling efforts.

Market Trend

"Innovation in Materials"

Material innovation is a key trend in the tube packaging market, driven by sustainability and improved performance. The use of plant-based and biodegradable plastics, derived from renewable sources like corn and sugarcane, offers an eco-friendly alternative to traditional plastics.

Mono-material tubes, made from single recyclable materials like polyethylene (PE) or polypropylene (PP), are gaining popularity for their ease of recycling. Advances in barrier films are also enhancing product protection while minimizing resource use. These innovations are improving both the environmental footprint and functionality of tube packaging across various industries.

• In October 2024, Berry Global Group, Inc. announced a significant investment to expand and enhance its tube manufacturing capabilities through the introduction of its new, patented DecoFusion hybrid technology process. This innovative process produces a seamless construction tube with high-impact, high-resolution graphic decoration, while maintaining a premium rebound and feel.

Tube Packaging Market Report Snapshot

Market Segmentation

• By Type (Plastic, Aluminum, Laminate, Others): The plastic segment earned USD 1.82 billion in 2023, due to its cost-effectiveness, versatility, and widespread use across various industries, particularly in personal care and food packaging.
• By Packaging (Squeeze & Collapsible, Twist): The squeeze & collapsible segment held 57.87% share of the market in 2023, due to its ease of use, efficient product extraction, and consumer preference for convenience & hygiene in packaging.
• By Capacity (Up to 50 ml, 51 ml to 100 ml, 101 ml to 150 ml, Above 150 ml): The up to 50 ml segment is projected to reach USD 2.41 billion by 2031, owing to the rising demand for smaller, portable packaging sizes in personal care, cosmetics, and pharmaceutical products, as well as increasing consumer preference for travel-friendly options.
• By End Use (Personal Care & Cosmetics (Skin Care, Oral Care, Hair Care, Body Care), Food & Beverages, Pharmaceutical, Others): The personal care & cosmetics segment is anticipated to grow at a CAGR of 4.11% during the forecast period, driven by the increasing demand for skincare, haircare, and beauty products that require convenient, durable, and esthetically appealing packaging solutions.

Tube Packaging Market Regional Analysis

Based on region, the global market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Asia Pacific accounted for a tube packaging market share of around 34.04% in 2023, with a valuation of USD 1.95 billion. This growth is primarily attributed to the region's rapid industrialization, expanding middle-class population, and increasing urbanization, particularly in countries such as China and India.

The region's robust manufacturing sector, coupled with the rising demand for consumer goods across personal care, food & beverage, and pharmaceutical industries, is expected to drive the market.

Furthermore, the burgeoning e-commerce sector in Asia Pacific has led to an increased demand for efficient, lightweight, and cost-effective packaging solutions. The growing emphasis on sustainability and the shift toward eco-friendly packaging materials are also contributing to the market development in the region.

• In November 2024, Amcor entered into a strategic collaboration agreement with Kolon Industries Inc., a prominent South Korean manufacturer of chemical materials, to co-develop and commercialize more sustainable polyester materials for specific applications within Amcor’s flexible packaging division.

The tube packaging industry in Europe is poised for significant growth at a robust CAGR of 3.73% over the forecast period, driven by a strong emphasis on sustainability, innovation, and increasing consumer demand for premium packaging solutions.

The region is undergoing a notable shift toward environmentally friendly materials, spurred by governmental initiatives and stringent regulations aimed at reducing plastic waste. The growing demand for high-quality packaging in sectors such as luxury cosmetics, pharmaceuticals, and organic food products is fostering market expansion.

The continued trend toward convenience and product differentiation, alongside the rising adoption of recyclable and biodegradable packaging solutions, is expected to further accelerate the growth of the market in Europe.

Regulatory Frameworks

• The World Health Organization (WHO) provides guidelines on the packaging of pharmaceutical products to ensure that medicines are properly protected from contamination, degradation, and other factors that could affect their quality.
• The Food Safety and Standards Authority of India (FSSAI) regulates the packaging of food products to ensure consumer safety by preventing contamination and preserving food quality. These regulations cover aspects such as material standards, labeling requirements, and storage conditions to guarantee that food products are safe and accurately represented to consumers.
• The World Packaging Organisation (WPO) outlines global legislation on food packaging materials to ensure that packaging does not compromise food safety or quality. These regulations include standards for the materials' safety, performance, and environmental impact, aiming to protect consumers while promoting sustainable packaging practices.
• The Bureau of Indian Standards (BIS) sets Indian standards for packaging and wrapping materials to ensure product safety, quality, and consumer protection. These standards cover a wide range of requirements, including material safety, labeling, and handling guidelines, to prevent contamination and ensure that packaged goods maintain their integrity throughout their lifecycle.

Competitive Landscape

The global tube packaging market is characterized by several participants, including established corporations and rising organizations, each vying to strengthen their market position through strategic initiatives such as mergers, acquisitions, and collaborations.

Leading companies are focusing on innovation by offering a wide range of packaging solutions that emphasize functionality, sustainability, and visual appeal, catering to the diverse requirements of various industries.

Manufacturers are increasingly investing in research and development to create eco-friendly alternatives, including recyclable and biodegradable tubes, in response to growing environmental concerns.

• In October 2024, Neopac introduced its new Polyfoil Mono-Material Barrier (MMB) mini tubes at CPHI Milan. Neopac’s Polyfoil MMB mini tubes provide an aluminum-free packaging solution for products requiring strong barrier properties, such as certain pharmaceutical, dental, and ophthalmic formulations.

List of Key Companies in Tube Packaging Market:

• Albéa Services S.A.S.
• Hoffmann Neopac AG
• ALPLA
• Pirlo Holding GmbH
• EPL Limited
• Berry Global Inc.
• CCL Industries
• Amcor plc
• ALLTUB
• Huhtamäki Oyj
• Montebello Packaging
• LINHARDT Group GmbH
• TUBAPACK, a.s.
• Tubex Aluminium Tubes
• Sonoco Products Company

Recent Developments (M&A/Partnerships/Agreements/New Product Launch)

• In February 2025, Hoffmann Neopac signed a sale and purchase agreement to sell the assets of its tin business to the Massilly Group that should be effective on April 1, 2025, marking a strategic shift toward its core focus on tube packaging. This acquisition aligns perfectly with its strategy to expand its expertise in metal packaging while maintaining the high-quality standards for which both companies are recognized.
• In November 2024, PackSys Global unveiled noSho, a groundbreaking advancement in tube packaging, at Paris Packaging Week in January 2025. This innovation represents a significant shift in the packaging industry by eliminating traditional shoulders and caps, reducing plastic usage, and streamlining the production process, offering a more efficient solution in the market.
• In April 2024, Huhtamaki announced its participation in the Tube Recycling Project led by Tubes Group, an initiative focused on driving significant change in the recycling environment for tube laminates. This initiative aligns perfectly with Huhtamaki's sustainability strategy and objectives for its blueloop tube portfolio.
• In June 2023, Albéa Tubes and Oriflame collaborated and launched the Duologi range. Oriflame selected Albea’s Reflex 2 technology for the packaging of its new hair care range. This innovative packaging solution, which combines sustainability with enhanced functionality, reflects the growing trend of eco-conscious packaging in the beauty industry.