Sports Nutrition Ingredients Market

Market Perspective

The global Sports Nutrition Ingredients Market was valued at USD 4.30 billion in 2022 and is projected to reach USD 10.36 billion by 2030, growing at a CAGR of 8.20% from 2023 to 2030.

Sports nutrition products offer various benefits such as optimal gains from training, improved recovery between events and workouts, maintenance of body weight, and consistency in performance, among others.

In addition, the increasing number of fitness centers, health clubs, increased guidance of dietitians to consume sports drinks is supporting the market. For instance, in 2021, according to the International Health Racquet and Sportsclub Association (IHRSA), there were 32, wherein, in 2022, there are 9.2 million health club consumers in Germany.

Thus, the growth in demand and consumption of sports nutrition products across the globe boosts the demand for sports nutrition ingredients, thereby driving the growth of the market. 

Analyst’s Review on Sports Nutrition Ingredients Market

The increasing preference for active, and healthy living is one of the primary factors that is driving the growth of the market. In addition, the inclination of young consumers towards health & fitness, change in lifestyle, and rising consumption of protein supplements is increasing the demand for sports nutrition products, that ultimately increases the demand for sports nutrition ingredients.

Furthermore, a rise in demand for natural, organic, plant-based, and nutritional products that can benefit consumers in terms for medicinal factors such as energy and immunity enhancement, which is contributing to the growth of the market.

Market Definition

Sports nutrition ingredients refer to the various components that are used to enhance the nutritional value of sports and fitness products. These ingredients are specifically formulated to provide athletes and fitness enthusiasts with the necessary nutrients to support their physical performance and recovery. The market for sports nutrition ingredients has witnessed significant growth in recent years, as more individuals are becoming health-conscious and actively participating in sports and fitness activities.

In addition, the products are made with sports nutrition ingredients such as protein powders, sports and energy beverages, and energy and nutrition bars, among others. These products are then purchased by various end users such as bodybuilders, pro/amateur athletes, recreational users, and lifestyle users in order to fulfill all their body requirements. Thus, the increased demand for sports nutrition ingredients is propelling the growth of the market.

Market Dynamics

The consistently increasing demand for sports nutrition products that can meet a variety of needs of fitness enthusiasts, and athletes, is driving the growth of the sports nutrition ingredients market.

In addition, the growing popularity of nutritional supplements that contain essential amino acids for any sports activity is bolstering sports nutrition ingredients market expansion. Furthermore, surging awareness about the benefits associated with sports nutrition products among consumers is driving the growth of the market.

Furthermore, as consumers become increasingly sensitive about the substances used in product formulation, the utilization of organic components in the creation of sports nutrition products is expanding. Moreover, the rising awareness about the importance of a healthy and balanced diet in improving athletic performance, and growing trend of active lifestyles, and the increasing number of gym-goers are also contributing to the market growth. However, stringent regulations and guidelines regarding the use of certain ingredients in sports nutrition products can limit the market expansion.

Segmentation Analysis

The global sports nutrition ingredients market is segmented based on ingredient, product, end user, and geography.

Based on product, the sports nutrition ingredients market is bifurcated into protein powders, sports and energy beverages, energy and nutrition bars, and others. The protein powder segment is expected to dominate the market. This is due to the growing health and fitness consciousness among consumers has led to an increased demand for protein-rich products. With more people becoming aware of the importance of a balanced diet and regular exercise, protein powder offers a convenient and effective way to meet their nutritional needs. In addition, protein powder is highly versatile and can be easily incorporated into various recipes and beverages, making it an attractive option for individuals looking to enhance their daily protein intake. Furthermore, powdered supplements are easy to consume, and have more stable constituents, as well as offer a longer shelf life, which is likely to impel product uptake.

Based on end user, the sports nutrition ingredients market is bifurcated into bodybuilders, pro/amateur athletes, recreational users, and lifestyle users. The pro/amateur athletes segment dominated the market owing to the growing trend of fitness among sports persons. In addition, the COVID outbreak raised awareness regarding a healthy lifestyle due to which a large population is engaged in various fitness activities, which is aiding the growth of the segment.

Geographical Analysis

Based on region, the global sports nutrition ingredients market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

North America is projected to dominate the market due to the growing awareness regarding health and well-being, along with the increased demand for sports nutrition in the region. In addition, the region has a large and growing population of health-conscious individuals who are actively seeking ways to improve their athletic performance and overall fitness. Furthermore, North America is home to a number of well-established sports nutrition brands and manufacturers, which gives the region a competitive advantage in terms of product development and innovation. Moreover, the region has a strong distribution network and retail infrastructure, making it easier for consumers to access and purchase sports nutrition products.

North America is also anticipated to register the fastest growth during the forecast period, as the region has a large population of health-conscious individuals who are increasingly focused on maintaining an active lifestyle. This has led to a growing demand for sports nutrition products and ingredients to support their fitness goals. Additionally, North America has a well-established sports culture, with a significant number of professional athletes, fitness enthusiasts, and sports teams. This has created a thriving market for sports nutrition ingredients as athletes and individuals seek to enhance their performance and recovery.  For instance, in November 2018, BASF launched a sports nutrition ingredient called PeptAIde, identified using artificial intelligence, which consists of a unique set of plant-based peptides that help in modulating inflammation.

Competitive Landscape

The global sports nutrition ingredients industry study will provide valuable insights with an emphasis on the fragmented nature of the global market. Prominent players are focusing on several key business strategies, such as partnerships, mergers & acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their respective market shares across different regions. Expansion & investments involve a range of strategic initiatives including investments in R&D activities, new manufacturing facilities, and supply chain optimization. The major players in the sports nutrition ingredients market are:

• Glanbia PLC
• NOW® Foods
• Nutiva Inc.
• The Simply Good Foods
• Kerry Group plc.
• Nature's Bounty
• Herbalife International of America, Inc.
• Danone S.A.
• Orgain Inc.
• True Nutrition

Key Developments

• January 2022 (Product Launch): Hydroxycut, a sports nutrition brand under its parent company, Lovate Health Sciences, launched "Cut", an energy drink that will help consumers reduce their body fat percentage.

• June 2020 (Product Launch): Nestlé Health Science acquired Vital Proteins, the market leader in collagen in the United States and a leading lifestyle and wellness platform offering supplements, beverages, and food products.

The global Sports Nutrition Ingredients Market is segmented as:

By Ingredient

• Proteins
• Carbohydrates
• Vitamins & Minerals
• Others

By Product

• Protein Powders
• Sports and Energy Beverages
• Energy and Nutrition Bars
• Others

By End User

• Bodybuilders
• Pro/Amateur Athletes
• Recreational Users
• Lifestyle Users

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America