Spirulina Powder Market Size, Share, Growth & Industry Analysis, By Source (Arthrospira platensis, Arthrospira maxima), By Nature (Organic, Conventional), By Process (Sun-Dried, Freeze-Dried, Spray-Dried, Others), End Use Industry, By Distribution Channel, and Regional Analysis, 2024-2031

Spirulina Powder Market Size

The global Spirulina Powder Market size was valued at USD 320.5 million in 2023 and is projected to grow from USD 337.9 million in 2024 to USD 516.0 million by 2031, exhibiting a CAGR of 6.23% during the forecast period. The growth of the market is driven by rising consumer demand for plant-based proteins, increased health consciousness, and a growing preference for organic and sustainable supplements.

In the scope of work, the report includes products offered by companies such as Aurospirul, Clos Sainte Aurore, Cyanotech Corporation., Far East Microalgae Industries, Co., Ltd., Fuqing King Dnarmsa Spirulina Co. Ltd., Medikonda Nutrients., NeutraLeaf, C.B.N. Bio-engineering Co., Ltd., DIC CORPORATION, ZHEJIANG COMP SPIRULINA CO., LTD, and others.  

The expansion of the spirulina powder market is fueled by increasing consumer awareness of health and wellness. Rising demand for plant-based proteins, along with spirulina's high nutritional content, such as vitamins, minerals, and antioxidants, supports market growth. Additionally, the growing shift toward organic and natural supplements is fueling interest in spirulina. The expansion of the fitness industry, coupled with the rising popularity of vegan and vegetarian diets, is boosting the growth of the market.

• According to a 2023 report by the U.S. Department of Agriculture (USDA), the vegetarian and vegan population in Germany is witnessing a significant increase. A 2022 survey revealed that nearly 8 million people follow a vegetarian diet, while 1.58 million identify as vegan. This marked a substantial rise from 0.1 million vegans a decade ago. Additionally, 55% of Germans identified as "part-time vegetarians" or "flexitarians," reflecting growing concerns over meat consumption and the pressing need for plant based food industries.

Additionally, government support and scientific endorsements highlighting spirulina's benefits contribute to its growing popularity. Furthermore, advancements in cultivation and processing technologies enhance product quality and availability, thereby influencing market dynamics.

The spirulina powder market is experiencing substantial growth due to increased health consciousness and surging dietary supplement consumption. The market is characterized by a diverse range of products, including organic and conventional spirulina powders. The North American region leads in market share due to high consumer awareness and well-established health food sectors. Moreover, emerging markets in the Asia-Pacific region are witnessing significant growth, driven by rising disposable incomes and changing dietary habits.

Spirulina powder is a dietary supplement derived from cyanobacteria, known for its high nutritional value and health benefits. It is commonly used as a source of protein, vitamins, and minerals, particularly in vegetarian and vegan diets. Spirulina powder is produced by drying and grinding spirulina algae, which are cultivated in controlled environments to ensure their purity and quality. It is utilized in various forms, including capsules, tablets, and smoothies, and is often marketed as a superfood due to its dense nutrient profile.

Analyst’s Review

The market is experiencing robust growth, mainly propelled by increasing health consciousness and a notable shift toward plant-based diets. Manufacturers are undertaking initiatives such as developing innovative product formulations and enhancing quality control measures to address consumer concerns regarding purity. New product launches are directed toward the development of organic and personalized spirulina powders to meet the growing demand for tailored nutritional solutions.

• A 2024 report by IFOAM & FiBL– Organics International highlighted a significant increase in global organic agriculture in 2022. Organic farmland expanded to over 96 million hectares, primarily due to growth in Australia. The number of organic farmers rose by over 20 percent, reaching 4.5 million. Despite slower growth and declines in some European countries, retail sales of organic products reached nearly USD 146.54 billion.

Furthermore, manufacturers are investing in advanced cultivation technologies to improve yield and reduce environmental impact. To capitalize on market opportunities, stakeholders are advised to focus on expanding distribution channels in emerging regions, leveraging digital marketing strategies, and maintaining transparency in product sourcing and production.

Spirulina Powder Market Growth Factors

Increasing consumer demand for plant-based proteins is significantly supporting the growth of the spirulina powder market. As an increasing number of individuals adopt vegan and vegetarian diets, the need for high-quality, plant-based protein sources continues to rise. Spirulina, recognized for its complete amino acid profile and high protein content, effectively meets this demand.

Health-conscious consumers are increasingly turning to spirulina powder to supplement their diets with essential nutrients and to support overall wellness. This trend is further supported by growing awareness of the benefits of plant-based diets and the increasing availability of spirulina products in various forms, such as powders, tablets, and capsules. The expansion of health food stores and online platforms is facilitating easier access to spirulina powder.

A significant challenge impeding the growth of the spirulina powder market is the variability in product quality and purity. Contaminants and inconsistencies in nutrient content undermine consumer trust and impact market growth. To overcome this challenge, industry stakeholders are focusing on improving quality control measures and standardizing production processes. Implementing rigorous testing procedures and obtaining certifications from reputable organizations help ensure product safety and consistency. Additionally, educating consumers about the importance of choosing certified and reputable brands enhances their confidence in spirulina products.

Spirulina Powder Market Trends

The growing trend toward personalized nutrition is significantly influencing the landscape of the market. Consumers are increasingly seeking dietary supplements that are specifically tailored to their individual health needs and goals. Spirulina powder is being marketed in customized formulations designed to address specific health concerns such as immune support or energy enhancement.

Companies are leveraging advanced technologies, such as AI and data analytics, to create personalized nutrition plans and products. This trend is fostering innovation in product offerings and enhancing consumer engagement, as personalized solutions are perceived to deliver more effective health benefits compared to standard supplements.

The rising emphasis on eco-conscious and sustainable consumption is shaping the spirulina powder market. Consumers are increasingly prioritizing products that are environmentally friendly and ethically produced. This trend is leading to a growing demand for spirulina powder that is certified organic, sustainably farmed, and packaged in eco-friendly materials. Companies are responding to this trend by adopting sustainable practices, including reducing water usage and minimizing carbon footprints in production processes.

Additionally, transparency in sourcing and production is becoming crucial for brand loyalty, as consumers increasingly seek to support businesses that align with their environmental values.

Segmentation Analysis

The global market is segmented based on source, nature, process, end use industry, distribution channel, and geography.

By Source

Based on source, the market is categorized into Arthrospira patensis and Arthrospira maxima. The Arthrospira patensis segment led the spirulina powder market in 2023, reaching a valuation of USD 196.6 million. This notable expansion is attributed to its superior nutritional profile and adaptability. This strain of spirulina offers a rich concentration of protein, vitamins, and antioxidants, making it highly appealing to health-conscious consumers.

Additionally, Arthrospira patensis is often cultivated under controlled conditions, which ensures higher purity and consistency, thereby enhancing its appeal. Its established reputation and widespread use in dietary supplements contribute to its leading position in the market. The expansion of the segment is further supported by ongoing research and development efforts aimed at improving cultivation techniques and product formulations, thus reinforcing consumer confidence and stimulating demand.

By Nature

Based on nature, the market is classified into organic and conventional. The organic segment is poised to witness significant growth at a robust CAGR of 7.09% through the forecast period (2024-2031), primarily due to rising consumer preference for natural and chemical-free products. As awareness regarding the benefits of organic supplements increases, a growing number of consumers are choosing organic spirulina powder over conventional options.

Organic spirulina is often perceived as more environmentally friendly and beneficial to health, which aligns with the growing trend toward sustainable and holistic health practices. Regulatory support and certification processes for organic products are further enhancing consumer trust and fostering demand.

By Process

Based on process, the market is segmented into sun-dried, freeze-dried, spray-dried, and others. The spray-dried segment secured the largest spirulina powder market share of 45.78% in 2023, primarily fueled its efficient and cost-effective processing advantages. Spray-drying technology preserves the nutritional integrity of spirulina while ensuring a long shelf life and a convenient powder form. This method allows for large-scale production and consistency in product quality, which are crucial factors for meeting growing consumer demand. Spray-dried spirulina powder offers ease of use and versatility, making it a popular choice for dietary supplements and functional foods.

Spirulina Powder Market Regional Analysis

Based on region, the global market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

North America spirulina powder market held a share of around 37.89% in 2023, with a valuation of USD 121.4 million. This dominance is attributed to high consumer awareness and a strong health and wellness sector. The region’s established dietary supplement industry and advanced distribution networks facilitate the widespread availability of spirulina products.

Additionally, North American consumers increasingly prioritize nutritional supplements due to rising health consciousness and an inclination toward preventive healthcare. The presence of major market players and ongoing innovations in product formulations further contribute to the region’s leading position. Furthermore, regulatory standards and certifications in North America enhance consumer trust and bolster regional market growth.

Asia-Pacific is poised to experience substantial growth at a CAGR of 7.74% over the forecast period. This rapid growth is boosted by increasing disposable incomes and changing dietary habits in emerging economies. As a growing number of consumers in the region adopt health and wellness trends, there is a rising demand for dietary supplements, including spirulina.

The region's expanding middle-class population and rapid urbanization are contributing to higher consumption of nutritional products. Additionally, advancements in cultivation and processing technologies are enhancing the availability and affordability of spirulina powder. Government initiatives promoting health and wellness further support the Asia-Pacific market growth.

Competitive Landscape

The global spirulina powder market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions. Expansion & investments are the major strategic initiatives adopted by companies in this sector. Industry players are investing extensively in R&D activities, building new manufacturing facilities, and supply chain optimization.

List of Key Companies in Spirulina Powder Market

• Aurospirul 
• Clos Sainte Aurore
• Cyanotech Corporation.
• Far East Microalgae Industries, Co., Ltd.
• Fuqing King Dnarmsa Spirulina Co.，
• Medikonda Nutrients.
• NeutraLeaf 
• B.N. Bio-engineering Co., Ltd.
• DIC CORPORATION
• ZHEJIANG COMP SPIRULINA CO., LTD

Key Industry Development

• June 2024 (Launch): MD Logic Health and AvalonX launched a spirulina-based new vegan dietary supplement. The launch combined advanced scientific research with established wellness insights, aiming to set a new industry standard. This event marked the fifth collaboration between AvalonX and MD Logic Health, highlighting their ongoing commitment to wellness innovation.

The global spirulina powder market is segmented as:

By Source

• Arthrospira platensis
• Arthrospira maxima

By Nature

• Organic
• Conventional

By Process

• Sun-Dried
• Freeze-Dried
• Spray-Dried
• Others

By End Use Industry

• Food and Beverages
  • RTD (Ready-to-Drink)
  • Confectionery
  • Baby Food
  • Ice-Cream & Frozen Desserts
  • Others
• Dietary Supplements
  • Nutritional Supplements
  • Functional Foods
  • Sports Supplements
  • Others
• Cosmetics and Personal Care
• Pharmaceutical
• Animal Feed
• Retail/Household

By Distribution Channel

• Business to Business
• Business to Consumer
  • Hypermarket/Supermarket
  • Convenience Store
  • Specialty Store
  • Online Retail
  • Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America