Professional Hair Care Market

Professional Hair Care Market Size

The global Professional Hair Care Market size was valued at USD 32.46 billion in 2022 and is projected to reach USD 49.69 billion by 2030, growing at a CAGR of 5.58% from 2023 to 2030. The demand for luxury hair care products is being driven by the growing e-commerce retail market, with online selling techniques such as affiliate marketing and drop shipping expected to become more popular during the forecasted period.

Additionally, luxury hair care brands are shifting towards unisex packaging and are likely to see an increase in demand for gender-neutral and unisex products to reach a broader audience which is driving the professional hair care market growth.

The global professional hair care market is experiencing constrained growth due to the high cost of raw materials and limited availability of products through existing distribution channels. Additionally, the market is being hindered by the use of toxic chemicals in products like serums, shampoos, and cleansers, which cause allergic reactions in many people with sensitive hair.

Analyst’s Review

The market growth is being fostered by various factors, including higher consumer spending on personal care products, a growing demand for creative and innovative hair care products, a rise in online channel penetration, increasing demand for luxury and natural personal care products, and greater use of beauty products in everyday life. The introduction of highly specialized products in the shampoo and hair colorant category also boosts demand for professional haircare products, supported by rising disposable incomes. Furthermore, concerns over hair protection and the growing popularity of hair care services are expected to further boost professional hair care market demand in the forecast period.

In the long run, growth opportunities are generated by technological advancements in packaging technologies and innovative design options for personal care products, such as pumps, sprays, and various shapes and sizes. However, the market faces challenges related to the limited availability of professional hair care products through designated distribution channels.

Market Definition

The professional hair care market involves a range of products and services designed to maintain and enhance the health, appearance, and styling possibilities of various types of hair. This includes a variety of hair care products such as styling agents, shampoos, conditioners, and hair colorants, as well as professional hair care services like coloring, haircuts, and treatments.

The market serves a diverse range of end-user industries, including barbershops, beauty salons, and personal studios. It is also comprised of various distribution channels, including retail chains, hypermarkets, supermarkets, and online marketplaces. As the market continues to evolve, there is a growing focus on creating natural, high-quality, and sustainable hair care products that cater to the demands of consumers seeking environment-friendly products.

Market Dynamics

The growing trend among consumers towards organic and herbal-based hair care products due to increasing awareness of the negative effects of chemicals in traditional hair care products is driving the market growth for chemical-free hair care products. In response, numerous companies are now offering natural hair care products, which has benefited the professional hair care industry. However, for those companies that formulate their products with chemicals, this presents a challenge.

For instance, Aveda Corporation, an American cosmetics company, is an example of a company offering natural plant-based hair care products, including rosemary leaf extract and ginseng oil.

The professional hair care market faces several factors that may act as challenges to its growth. One such challenge is the prevalence of allergic reactions among people with sensitive hair, which can impact consumer demand. High costs involved in production and economic slowdowns also pose challenges to market growth. Additionally, the negative impact of traditional hair care products on hair health can discourage consumers from using them. While the professional hair care market has seen significant growth in recent years, these factors are potential hurdles that must be navigated to maintain this growth trajectory.

Segmentation Analysis

The global professional hair care market is segmented based on distribution channel, components, services, products, traditional, and professional, and geography.

By Distribution Channel

Based on the distribution channel, the professional hair care market is bifurcated into traditional and professional. The traditional segment held the largest market share of 62.70% in 2022 and is expected to grow at a CAGR of 5.94% from 2023 to 2030. The traditional distribution channel is further categorized into hypermarkets/supermarkets, specialty stores, drug store, pharmacy, online/e-commerce, and others. Professional hair care service providers rely on intermediaries to extend their geographic reach and product availability via third-party hypermarkets, malls, hair spas, and other retail stores. However, there has been a recent shift in the industry towards building brand awareness and fostering customer engagement through direct sales channels. This approach involves selling and distributing hair care products and services directly to consumers, rather than relying on traditional indirect sales channels.

By Component

Based on the component, the professional hair care market is bifurcated into products and services. The product segment is predicted to hold a significant CAGR of 5.96% from 2023 to 2030. Consumers are willing to invest their money in hair care products that are effective and capable of enhancing hair quality. The fundamental elements of basic hair care consist of three primary categories of hair care products comprising shampoos, conditioners, and hair oils containing potent ingredients.

Additionally, the most common hair concerns encountered by individuals in contemporary times include dandruff, frizzy hair, itchy scalps, dull and damaged hair, hair fall, hair loss, and greasy hair. To overcome all these hair care problems customers are ready to spend which is expected to propel the professional hair care market growth.

Professional Hair Care Market Regional Analysis

Based on regional analysis, the global professional hair care market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

The Asia-Pacific has dominated the market share at 41.51% in 2022 and is growing at the fastest CAGR of 7.02% from 2023 to 2030. This can be attributed to various factors, including evolving hair fashion trends, a surge in disposable income, population growth, and increasing air pollution levels. Furthermore, opportunities will arise for shampoo and hair coloring product manufacturers to expand their customer base due to the growing adoption of professional hair care products in developed nations and the widespread acceptance of organic ingredients.

Competitive Landscape

The global professional hair care industry study report will provide valuable insight with an emphasis on the fragmented nature of the global market. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their respective market shares across different regions. Expansion & investments involve a range of strategic initiatives including investments in R&D activities, new manufacturing facilities, and supply chain optimization.

List of Key Companies in Professional Hair Care Market

• Procter & Gamble
• Unilever
• Kao Corporation.
• Avon Products
• Revlon
• Shiseido Company, Limited
• Pai-Shau
• Johnson & Johnson Private Limited
• Godrej.com
• NNNOW

Key Industry Developments

• December 2022 (Expansion)- Henkel Consumer Brands, a company based in Germany, will be entering the Indian at-home hair care market with the release of a line of hair colorants under their Schwarzkopf brand.
• January 2023 (Acquisition)- Henkel, a conglomerate based in Germany that deals with consumer goods and chemicals, has successfully acquired Shiseido Professional's outlets in both Malaysia and Taiwan.

The global Professional Hair Care Market is segmented as:

By Distribution Channel

• Traditional
• Professional

By Component

• Products
• Services

By Services

• Hair Styling
• Hair Coloring
• Texturizing
• Others

By Products

• Shampoo
• Conditioners and Treatments
• Hair Colorants
• Heat Protectants
• Perm & Relaxants
• Others

By Traditional

• Hypermarket/Supermarket
• SSS Drug Store
• Pharmacy
• Online/E-commerce 
• Others

By Professional

• Hairdressing Salon
• Beauty Salon

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America