Moscato Wine Market Expected to Reach USD 4,173.6 Million by 2031, Boosted by Rapid Growth of Modern Retail

As per the report published by Kings Research, the global Moscato Wine Market was valued at USD 1,813.5 million in 2023. The market is projected to reach USD 4,173.6 million by 2031, growing at a CAGR of 11.00% from 2024 to 2031.

In the global wine landscape, consumers are looking for alternatives to conventional grape wine and are opting for a new variety of wines with low alcoholic content. Moscato, recognized for its fruity and floral notes, is an ideal low-alcoholic beverage that has gained significant traction in the past few years. Its inherent sweetness provides a natural flavor profile that is preferred by consumers and has played a key role in fueling market growth.

Moreover, the rise in popularity of flavored wines, and the boost of the growth of the moscato market can be attributed to a younger demographic of wine enthusiasts. Millennials and Generation Z, in particular, are more proactive in exploring innovative beverages. Moscato's sweet and flavorful profile makes it a favored choice in this demographic.

In addition, the versatility of moscato wine makes it suitable for various occasions, including casual gatherings and celebratory events, thereby making it highly preferred low-alcohol choice among consumers.

Key Insights

• By moscato wine types, moscato giallo is projected to show highest growth rate of 11.96% over the forecast period
• By nature, the conventional moscato wine segment is anticipated to grow at 10.66% CAGR in the forthcoming years
• Based on region, Europe held a substantial market share of 37.46% in 2023

MYX Beverage Added Watermelon Moscat to its Robust Portfolio

April 2022: MYX Beverage unveiled its latest addition, Watermelon Moscat, as part of its diverse product portfolio. With an alcohol content of 5.5% by volume (ABV), this wine is conveniently packaged in 4 packs of 187 ml single-serve bottles, with a retail price ranging from $9.99 to $10.99. Through this launch, the company aims to produce diverse flavors of moscato wine to meet consumer demand and gain competitive edge in the wine industry.

Rising Demand for Moscato Bianco Supports Market Growth

Moscato bianco, a popular moscato wine, is experiencing a surge in demand among consumers worldwide. Moscato Bianco possesses a distinctive and appealing flavor that has gained significant traction across the globe. The global demand for sweeter wine has further played a crucial role in the rising popularity of moscato bianco. As consumer preferences evolve, there is a growing inclination toward wines with natural sweetness, including moscato bianco. Its versatility serve as both a dessert wine and a delightful standalone option makes it well-suited for various occasions. Furthermore, moscato bianco's adaptability to different winemaking techniques has spurred its production in recent years. Surging sales of this type of moscato wine are set to positively influence the overall market outlook over the assessment period.

Rapid Growth of Modern Retail Set to Boost Moscato Wine Market Revenue

The boom of modern retail channels is poised to significantly impact moscato wine market expansion. This contemporary retail landscape, characterized by advanced technology and evolving consumer preferences, presents a promising avenue for market expansion. Modern retail platforms, encompassing online channels and specialized wine shops, have become instrumental in promoting and distributing moscato wines to a broader consumer base.

The convenience and accessibility offered by online platforms contribute significantly to the surge in demand for moscato wines. Retailers are leveraging data analytics and customer insights to implement personalized and targeted marketing strategies tailored to specific consumer segments, tapping into diverse demographics and expanding the consumer base for moscato wines. As a result, wine producers are extensively focusing on the development of modern trade channels to sell products at pocket-friendly prices to gain high-profit margins, which is impelling market progress.

Europe to Exhibit Substantial Growth at a CAGR of 10.66% Through 2031

Based on regional analysis, the global moscato wine market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America. Europe is anticipated to hold a substantial value share of the global moscato wine market over the forecast period. This growth is mainly driven by the highest per capita wine consumption and robust production of wine in the region. As per the EU wine market observatory, exports from the European Union had attained a value of USD 17.2 million by 2022. This substantial export volume is positively impacting the moscato wine market by fostering international trade and enhancing market presence. 

Moreover, European wine regulations often emphasize the concept of geographical indications (GI), which links certain wines to specific geographic locations. This is particularly important for traditional and quality wines, including many varieties of moscato that could benefit consumers by assuring the authenticity and quality of the wine they intend to purchase. Moreover, this safeguards consumers from misleading or deceptive practices and ensures that wines labeled with a particular GI meet the designated standards. These stringent wine regulations have positioned Europe as the major consumer and exporter of a wide array of wines across the globe.

Companies Focus on Launching Innovative Products to Expand Their Market Reach

The global moscato wine market is fragmented with key players, such as Sula Vineyards,  Stella Rosa, Barefoot Cellars, Castello del Poggio, Bartenura, and others. These industry leaders employ noteworthy strategies to fortify their market presence and competitiveness on a global scale. These strategies include initiatives such as production development, acquisitions, collaborations, and broadening of product offerings to expand their international presence and establish a strong foothold in the wine market.