Food and Beverages

Infant Nutrition Market is Expected to Reach USD 183.76 Billion by 2031

May 2024

Food and Beverages

According to the report published by Kings Research, the global Infant Nutrition Market was valued at approximately USD 91.72 billion in 2023 and is projected to reach USD 183.76 billion by 2031, growing at a CAGR of 9.09% from 2024 to 2031.

The global infant nutrition market is experiencing robust growth due to several factors, including rising incomes, increased health consciousness among consumers, and the growing global population and birth rates. Infant nutrition comprises both infant formula and baby food, specifically tailored to meet the nutritional requirements of infants and toddlers. Ensuring that infants receive nutritionally balanced diets is critical to promote healthy development of the brain, metabolism, and overall wellbeing.

Key Insights

  • Based on sales channel, the online retail segment accounted for the largest market share of 14.9% in 2023
  • Based on type, the baby food segment is estimated to register a CAGR of 9.49% between 2024 and 2031
  • Based on sales channel, the specialty store segment held a significant market share of approximately 27.8% in 2023
  • On the basis of region, Europe recorded a notable valuation of USD 24.79 billion in 2023

Yogabars, Bangalore-based Nutritional Food Product Startup, Launches Baby Food Products

September 2023: Yogabars expanded its product portfolio by introducing its latest offering of baby food products, named Yogababy. These offerings include different powders, such as jaggery, dry fruit, and date, among others. Additionally, the company offers mixes containing ingredients such as oats and millets, ragi, and others. The launch of these products offers healthier alternatives for parents to fulfill their child's nutritional requirements. Innovation in the product portfolio enables the company to showcase innovation along with its commitment to meet evolving consumer demands.

Ongoing Focus on Personalized Nutrition for All Age Groups to Present Lucrative Opportunities for Market Development

The growing understanding regarding early childhood nutrition, tailored to meet the specific needs of an infant, presents a significant opportunity for market development. Personalized nutrition encompasses the development of novel formulas and food products tailored to address various dietary requirements, allergies, and health concerns. This customization can extend to products designed for different stages of infant development, recognizing the rapid evolution of nutritional needs during the initial years. The rapid advances in genomics and its related disciplines enable the incorporation of a nuanced approach and understanding, thus providing a conducive environment for personalized solutions.

Development of New Recipes Containing Plant-Based and Alternative Ingredients Designed to Fulfill Consumer Needs.

With an increasing number of consumers opting for vegan, vegetarian, and flexitarian diets, there is a growing demand for plant-based infant nutrition products. This demand is further driven by changing dietary preferences, along with rising concerns over allergies, environmental sustainability, and ethical considerations. Offering plant-based or alternative ingredient formulations allows manufacturers to attract a broader audience looking for options beyond traditional dairy-based infant formulas and foods. Utilization of alternative protein sources, such as rice, peas, almonds, or soy, facilitates companies to cater to this growing demand. Moreover, exploring less common ingredients that are high in nutrients enables product differentiation in a highly competitive market. Moreover, the development of formulations that meet the complete nutritional requirements of infants, including essential vitamins and minerals, using plant-based ingredients, is likely to  result in rapid innovation in food products. This is projected to enable companies to expand their presence and attract new customers.

Europe is Poised to Exhibit Significant Growth over the Forecast Period, Depicting a CAGR of 8.98% Between 2024 and 2031

Based on region, the global infant nutrition market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America. Europe is likely to experience significant growth in the infant nutrition market. This growth is mainly attributable to several factors, including demographic shifts, regulatory environments, consumer awareness, and lifestyle changes. Europe maintains stringent regulatory standards for infant nutrition products, ensuring the highest levels of safety and nutritional quality. These rigorous regulations foster consumer confidence and encourage innovation among manufacturers to develop new products that meet these standards. Products that successfully navigate these regulatory challenges are often perceived as premium, thereby contributing to market growth. Furthermore, the rising number of working mothers in Europe is fueling the demand for convenient, ready-to-feed infant nutrition products. There is a growing requirement for food products that are healthy and convenient to make, store, and eat while on the move. This shift in demographics presents promising opportunities for the development of products that cater to the specific needs of parents constrained by time.

Companies Focus on Launching Innovative Products to Expand Their Market Presence

The global infant nutrition market reveals a fragmented landscape, featuring prominent companies including Danone S.A., Nestlé S.A., Abbott Laboratories, FrieslandCampina, Mead Johnson & Company, LLC., Reckitt Benckiser Group PLC, AUSNUTRIA B.V., Perrigo Company plc, Arla Foods, HiPP GmbH & Co., Vertrieb KG, and others. Businesses utilize a range of strategic approaches, including acquisitions, mergers, partnerships, product launches, and collaborations, to expand their international presence and enhance their competitive standing.

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