Kings Research today announced the publication of its new study, “Global Beta-Alanine Supplements Market: Size, Share, Trends & Forecast 2024–2031.” The report delivers an in-depth analysis of market size, growth opportunities, and competitive dynamics shaping the industry.
According to Kings Research, the global beta-alanine supplements market was valued at USD 1,390.2 million in 2023. It is projected to grow from USD 1,471.2 million in 2024 to USD 2,318.8 million by 2031, expanding at a CAGR of 6.72% during the forecast period. Growth is driven by surging demand for sports nutrition products, supported by increasing fitness awareness and adoption of performance-enhancing supplements.
Beta-alanine supplements are dietary products formulated to boost athletic performance and muscle endurance. Beta-alanine, a non-essential amino acid, helps increase muscle carnosine levels. This delays fatigue and enhances efficiency during high-intensity workouts. The supplements are widely used in pre-workout and sports nutrition categories to support strength training and endurance activities.
Key Trends Driving Growth
- Functional Foods Integration: Beta-alanine is being added to protein bars, meal replacements, and fortified snacks. This aligns with the global shift toward mindful and performance-focused nutrition.
- Innovation in Formulations: Sustained-release and patented technologies are improving absorption and consumer acceptance.
- Fitness Industry Influence: Gyms, wellness retreats, and influencer-driven campaigns are expanding the consumer base.
- Regional Expansion: Strong growth in North America (USD 543.8M in 2023, 39.12% share) and rapid adoption across Asia-Pacific (7.96% CAGR).
- Clean-Label Demand: Consumers prefer supplements with transparent sourcing, third-party testing, and regulatory compliance.
For sports nutrition brands, the market presents opportunities to
- Enhance product portfolios with bioactive, performance-driven ingredients.
- Leverage e-commerce and D2C sales to reach global consumers.
- Differentiate with clean-label, sustainable, and science-backed formulations.
- Build trust by aligning with evolving global regulatory standards.
Regional Outlook
- North America: Largest market share, supported by demand for pure and validated supplements. Strict FDA and Health Canada regulations ensure quality and safety.
- Asia-Pacific: Fastest-growing region, supported by rising gym memberships, e-commerce growth, and increasing participation in recreational sports.
Competitive Landscape
The industry is highly competitive, with key players focusing on product innovation, strategic partnerships, and clean-label sourcing. Leading companies include:
Natural Alternatives International, Anhui Huaheng Biotechnology, NOW Foods, Prinova, Spectrum Chemical, Wuxi Jinghai Amino Acid, Xinfa Pharmaceuticals, NutraBio Labs, Cellucor, MusclePharm, EVLUTION NUTRITION, GNC Holdings, MRM Nutrition, Hi-Tech Pharmaceuticals, and ALLMAX Nutrition.
Recent launches, such as Natural Alternatives International’s TriBsyn and Nutrabolt’s collaboration with Hershey, highlight industry momentum in functional innovation and brand partnerships.
The full Kings Research report provides segmentation by form, sales channel, and region, along with competitive benchmarking and regulatory insights. To request a sample or access the full report, please visit https://www.kingsresearch.com/beta-alanine-supplements-market-348.
About Kings Research
Kings Research is a global provider of market intelligence and consulting services. The company supports organizations in navigating emerging industries, identifying opportunities, and making informed business decisions.
Data validated through Kings Research proprietary analysis, supported by credible sources including the Global Wellness Institute, International Trade Administration, FDA, EFSA, and NMPA.