Pet Monitoring Camera Market

Market Perspective

The global Pet Monitoring Camera Market was valued at USD 51.9 million in 2022 and is projected to reach USD 93.5 million by 2030, growing at a CAGR of 7.63% from 2023 to 2030.

The pet monitoring camera is growing rapidly owing to the increasing awareness of pet supplies and product tracking. The market for pet monitors and surveillance accessories, including trackers and cameras, is experiencing significant growth due to their ability to provide pet owners with remote control over their pets. This enhanced functionality is driving the expansion of the market. The increasing spending on monitoring devices and pet supplies and a growing trend for other exotic or specialty pets, including ferrets, hamsters, rabbits, turtles, poultry, snakes, and livestock, are fueling product uptake. In addition, the demand for pet cameras is growing as millennials are increasingly adopting shelter cats and dogs, as well as other rescued or abandoned animals. However, the high cost associated with pet security cameras is a key factor that may hamper product demand through the forecast period. Consumers, especially in developing countries, avoid buying expensive pet surveillance cameras due to a lack of proper infrastructure and support and high deployment and maintenance costs, which restrict market growth.

Analyst’s Review on the Pet Monitoring Camera Market

The increase in popularity of pet monitoring cameras can be attributed to the rising use of these devices for multiple purposes, including pet interaction, training, monitoring, management, and entertainment. This trend is largely driven by the growing number of dual-income households, which enables pet owners to allocate more financial resources towards their pets. In addition to this, the introduction of technologically enhanced products and the rising number of campaigns organized by vendors proliferate market growth. Technological advancements in pet monitoring cameras, such as Wi-Fi and cloud-based cameras for real-time monitoring, are expected to drive the demand for pet monitoring cameras over the forecast period.

Market Definition

Pet surveillance cameras have emerged as a popular solution for pet owners seeking to monitor and ensure the safety and well-being of their beloved furry companions. These innovative devices provide a range of features that offer peace of mind and convenience. With advancements in technology, pet surveillance cameras now offer features such as one-way video and two-way audio capabilities. This allows pet owners to not only see their pets remotely but also communicate with them, providing reassurance and comfort. Additionally, some cameras are equipped with automatic night vision, ensuring visibility even in low-light conditions.

Furthermore, certain pet surveillance cameras boast a 360-degree rotating camera, enabling pet owners to have a comprehensive view of their pet's surroundings. This feature is particularly useful for monitoring larger areas or multiple pets simultaneously. One notable feature that pet owners appreciate is the inclusion of a treat dispenser. This allows them to remotely reward their pets, reinforcing positive behavior or simply providing a treat as a gesture of affection.

Pet surveillance cameras cater to the growing demand for pet monitoring solutions, offering convenience and peace of mind for busy pet owners. They provide a valuable tool for checking in on pets while at work or away from home, ensuring their safety and happiness. Overall, pet surveillance cameras are revolutionizing the way pet owners monitor and interact with their pets, offering a range of features that enhance the pet ownership experience.

Market Dynamics

The surge in pet ownership, particularly among millennials, is driving the market's expansion and fueling the demand for pet monitoring. The growing number of pet owners and increasing focus on pet safety are projected to propel the growth of the market for pet surveillance cameras. The demand for advanced technology to safeguard and care for pets is a significant factor driving the market for pet monitoring cameras, and this trend is anticipated to persist in the foreseeable future.

The problems with pet cameras include power adapter and cable issues, as well as other technical issues with the camera. Certain pet cameras may have limitations when it comes to video resolution, resulting in lower image quality or pixelation. This can make it challenging to observe details or identify specific behaviors or movements of the pets. Pet camera manufacturers face technical difficulties in fine-tuning the motion detection settings and minimizing false alarms. Two-way audio communication is a common feature in pet cameras, which enables owners to interact with their pets remotely. However, the audio quality may vary across different pet camera models, and issues like background noise or audio delays can impact the clarity of communication. The technical challenges and the need to ensure the accuracy and reliability of the data collected are restraining market growth.

Segmentation Analysis

The global pet monitoring camera market is segmented based on video functionality, distribution channel, and geography.

Based on video functionality, the pet monitoring camera market is bifurcated into one-way functionality and two-way functionality. The one-way video segment accounted for the majority share in 2022 due to a number of useful features such as photo and motion recording, temperature monitoring, laser point hunting, automatic or scheduled treatment, built-in customizable ringtones, and voice recognition functions. The growth of this segment has resulted in the recent addition of innovative features such as laser dot hunting games, automatic candy dispensers, voice and motion recognition features, a customizable built-in bell, snapshot capture, and temperature monitoring.

Based on distribution channel, the pet monitoring camera market is segmented into online and offline channels. The offline sector is anticipated to maintain a significant portion of the market share, considering the rising number of retail stores in urban areas. As e-commerce continues to gain traction in attracting a substantial customer base, manufacturers are focusing on establishing brick-and-mortar stores and online platforms to bolster the growth of this segment.

Geographical Analysis

Based on region, the global pet monitoring camera market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

North America dominated the market in 2022 owing to the increasing number of pet owners and increased spending on pet technologies. Furthermore, the market offers a variety of pet security cameras with different features. These cameras range from options that provide one-way video and two-way audio capabilities to those that include automatic night vision, a 360-degree rotating camera, and even a sweet dispenser. The demand for pet wearables is increasing due to strict animal welfare laws in North America. This has encouraged pet trainers to use such devices effectively to prevent unwanted behaviors such as biting, barking, digging, and clawing. The 2021–2022 National Pet Owner Survey by the American Pet Products Association (APPA) revealed that around 90.5 million households in the United States, which is approximately 70% of all households, have a pet. This figure is growing gradually and reflects the increasing desire among pet owners to use cutting-edge technology in order to secure their pets' safety and overall health. This demand is projected to persist and contribute to the ongoing growth of the pet monitoring camera market.

Competitive Landscape

The global pet monitoring camera market study will provide valuable insights, with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies, such as partnerships, mergers & acquisitions, product innovations, and joint ventures, to expand their product portfolio and increase their respective market shares across different regions. The major players in the pet monitoring camera market are:

• Furbo
• Hangzhou Hikvision Digital Technology Co., Ltd.
• Shenzhen Skymee Technology Co. Ltd.
• SpotCam Co., Ltd.
• Vimtag Technology Co LTD.
• Wyze Labs, Inc.
• Xiaomi Inc.
• Zmodo
• PetChatz
• PETKIT

Key Developments

• June 2023 (Launch): SpotCam launched the cloud video surveillance solution SpotCam Mibo. It features 2K high-resolution video and automatic night mode and supports 360-degree horizontal panning and 90-degree vertical tilting with configurable preset points. The new product also has pet detection and tracking features designed specifically for pet care, allowing the camera to automatically pan and tilt when it detects movement.
• March 2023 (Launch): TOMMISMART TECHNOLOGY LTD. launched a high-definition camera made in-house for cute short pet videos. It is a high-definition homemade camera that captures every unique moment of a pet and integrates AI video generation into the pet camera.

The global Pet Monitoring Camera Market is segmented as:

By Video Functionality

• One-way Functionality
• Two-way Functionality

By Distribution Channel

• Online
• Offline

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America