Market Perspective

The global Outdoor Kitchen Appliances Market was valued at USD 6.42 billion in 2022 and is projected to reach USD 10.21 billion by 2030, growing at a CAGR of 5.90% from 2023 to 2030.

The growing popularity of home appliances that are connected with cutting-edge features among customers accelerates the adoption of smart kitchen appliances. The increasing adoption of the internet and smartphones, along with the growing consumer electronics market, is likely to promote the use of intelligent outdoor cooking equipment and appliances. Innovations and technological improvements improve the usability and convenience of outdoor kitchen goods. Homeowners are investing in outdoor spaces to improve the aesthetics, functionality, and overall value of their property. Technological advances have greatly improved the functionality and comfort of outdoor kitchen products. 

Installing outdoor kitchens can involve a significant initial investment, including construction, equipment, decorating, and landscaping costs. Higher upfront costs can be a barrier for budget-conscious homeowners or those with limited outdoor space. The high initial cost of outdoor kitchen equipment may deter many consumers from purchasing these devices for use in their homes or businesses. Outdoor kitchens are often better suited for use in favorable weather conditions. Seasonal restrictions, such as extreme cold or rainy periods, can affect the usability of outdoor kitchens and limit their year-round functionality.

Analyst’s Review on Outdoor Kitchen Appliances Market

Recent innovations in outdoor kitchen equipment have brought about significant advancements that enhance the outdoor cooking and entertaining experience. Growing consumer interest in home appliances with innovative features is augmenting market growth. The cabinets are designed to withstand outdoor conditions such as rain, sun exposure, and temperature fluctuations, ensuring durability and longevity. Smart appliances such as grills, refrigerators, and ovens can be integrated with mobile devices or voice assistants, enabling remote control, monitoring, and even recipe recommendations. The availability of infrared burners, precise temperature control, and hybrid grill options that combine different cooking methods for versatility accelerate market expansion. The use of sustainable materials in worktops and cabinets, as well as devices designed to save energy and reduce environmental impact, creates a need for outdoor kitchen equipment. These innovations in outdoor kitchen equipment aim to provide outdoor enthusiasts with durability, comfort, advanced kitchen features, energy efficiency, and customization options.

Market Definition

Outdoor kitchen appliances refer to special equipment and furniture intended for use in an outdoor kitchen. These devices are specially designed to withstand outdoor conditions, including exposure to weather conditions such as rain, sunlight, and temperature fluctuations. They are usually made of durable and weather-resistant materials to ensure long life and functionality. Outdoor kitchen appliances can include a variety of cooking equipment, refrigeration units, sinks, and storage options. The cooking units are designed to keep food and drinks cool outside, are built to withstand temperature fluctuations, and can have features such as weatherproof construction and energy-efficient operation. The growth of the outdoor kitchen appliances market is driven by various factors, such as the growing need for aesthetic experience and functionality, which influence the configuration of appliances and the overall design.

Market Dynamics

The increasing focus on outdoor activities, which can be seen in many different aspects, such as outdoor design and the benefits of being in nature, is accelerating the growth of the market. Homeowners are increasingly focusing on their outdoor spaces, seeking more enjoyment, and expanding their living spaces outside of their indoor spaces. In recent years, the market has witnessed an increased consumer focus on prioritizing their outdoor living spaces, with an emphasis on the desire to create functional and enjoyable outdoor spaces. Emerging trends are emphasizing the significance of outdoor living, offering unique opportunities and experiences that can be enjoyed outdoors, and reflecting the growing interest in creating functional and stylish outdoor kitchen spaces.

The high initial cost of outdoor kitchen equipment may discourage customers from purchasing these products for home or commercial use. The high price of outdoor kitchen equipment is partly due to the quality of these products. Peripherals that offer customization options such as built-in settings, special finishes, or custom sizes can be more expensive than standard models. Additionally, the availability of luxury or high-end finishes such as stainless steel or high-quality stone can further increase costs. The total cost of peripherals may also include professional installation fees, accessories, and warranties, which is hindering market growth.

Segmentation Analysis

The global outdoor kitchen appliances market is segmented based on type, material, sales channel, and geography.

Based on type, the market is categorized into grills, range hood, refrigerators, sinks, faucets, and others. The grills segment dominated the market in 2022 owing to the growing popularity of barbeque, which has a lower fat and calorie content than cooked food in a fryer. Barbecues are frequently created with a focus on energy efficiency and durability in outdoor environments. They are equipped with various features designed to save energy, including insulated cabinets and efficient cooking systems.

Based on material, the outdoor kitchen appliances market is classified into polymer, stainless steel, wood, masonry, and others. The wood segment dominated the market in 2022, owing to a growing consumer focus on outdoor cooking spaces with shade or shelter and wood kitchen cabinets. An outdoor kitchen's natural appearance of solid wood gives it a comfortable, antique appearance. Wood is customizable and may be used in a variety of ways in terms of shape, design, and color, and the material's durability makes it the most suitable choice for remodeling plans.

Based on sales channel, the outdoor kitchen appliances market is bifurcated into online and offline. The online segment is expected to dominate the industry over the forecast period. The segment's growth is accelerated by the increasing utilization of digital technology and internet connectivity. As a result, online shopping is experiencing a surge, offering consumers a wide variety of products along with attractive deals and discounts.

Geographical Analysis

Based on regional analysis, the global outdoor kitchen appliances market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

North America had the highest share due to a number of variables, including customer desire for outdoor dining and entertainment and the expansion of outdoor areas. The implementation of strict government food safety and hygiene regulations has had an impact on the outdoor cooking equipment industry. The outdoor kitchen equipment market in North America is experiencing significant growth due to various factors, including shifts in consumer lifestyles, an emphasis on outdoor living spaces, and the availability of well-established brands and suppliers in the area.

The increasing product demand in the U.S. and Canada is due to the high preference of customers for the consumption of grilled meat and vegetables. The average disposable income of area residents is also increasing, giving them the financial freedom to splurge on high-tech outdoor kitchen equipment. Product innovations have become a significant trend in the region, attributed to the availability of large companies entering into the production of culinary and kitchen equipment, giving consumers a choice in designing and deploying pre-assembled external kitchens.

Competitive Landscape

The global outdoor kitchen appliances market study will provide valuable insights, with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies, such as partnerships, mergers & acquisitions, product innovations, and joint ventures, to expand their product portfolio and increase their respective market shares across different regions. The major players in the outdoor kitchen appliances market are:

• Blaze
• Coyote Outdoor Living, Inc.
• Danver Stainless Outdoor Kitchens
• Hi-Tech Appliance Inc.
• Konigstone Ltd.
• NewAge Products Inc.
• SharkNinja Operating LLC
• The Middleby Corporation
• Weber
• NEXGRILL INDUSTRIES, INC.
• RTA

Key Developments

• June 2023 (Launch): SharkNinja launched the small kitchen appliance brand Ninja, which helps consumers experience a world of flavor right from the backyard. The Ninja Woodfire Outdoor Oven transforms a space into an outdoor kitchen, offering premium flavors and textures with its eight-in-one functionality and temperature range of up to 700°F.
• May 2021 (Launch): RTA Outdoor Living launched the MOKS (Modular Outdoor Kitchen System) that allows consumers to choose from a variety of design options. MOKS' patented modular installation and design bring dream outdoor kitchens to life with an assembly process of 60 minutes or less, requiring only a screwdriver and two people.

The global Outdoor Kitchen Appliances Market is segmented as:

By Type

• Grills
• Range Hood
• Refrigerators
• Sinks
• Faucets
• Others

By Material

• Polymer
• Stainless Steel
• Wood
• Masonry
• Others

By Sales Channel

• Online
• Offline

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America