Consumer Goods

Online Retail Market Report Cover

Online Retail Market

Online Retail Market Report Cover

Online Retail Market Size, Share, Growth & Industry Analysis, By Product (Groceries, Apparels & Accessories, Personal & Beauty Care, Footwear, and Others), By Portal (Third-Party Marketplaces and D2C Brands/Own Website), and Regional Analysis, 2024-2031

Author : Saket A.

Pages : 120

Base Year : 2023

Release : June 2024

Report ID: KR256

Online Retail Market Size

Global Online Retail Market size was recorded at USD 1,987.25 billion in 2023, which is estimated to be at USD 2,169.33 billion in 2024 and projected to reach USD 4,289.66 billion by 2031, growing at a CAGR of 10.23% from 2024 to 2031. The advancements in logistics and last-mile delivery technologies are revolutionizing the online retail market. In the scope of work, the report includes services offered by companies such as Albertsons Companies, Inc., Alibaba Group Holding Ltd,, Inc., Walmart Inc., Rakuten Rewards, eBay Inc., Inter IKEA Systems B.V., Otto Group, Taobao, The Kroger Co., and others.

Innovations such as automated warehousing, where robots and AI systems manage inventory and order fulfillment, are significantly reducing human error and processing times. Drone deliveries and autonomous vehicles are emerging as viable solutions for quick and contactless delivery, especially in urban areas.

Furthermore, real-time tracking and route optimization software enable retailers to provide accurate delivery windows and reduce delays. These technologies enhance the customer experience by ensuring timely deliveries and aiding in the reduction of operational costs for retailers. Companies are investing heavily in these technologies to gain a competitive edge, thereby addressing challenges related to last-mile delivery. This factor is critical as it directly impacts customer satisfaction and retention, which influences the overall success and growth of online retail businesses.

Online retail, often referred to as e-commerce, involves the buying and selling of goods and services over the internet. This modern retail format allows consumers to browse a wide variety of products, compare prices, read reviews, and make purchases from the comfort of their homes or on-the-go via mobile devices. Online retailers operate through dedicated websites or e-commerce platforms where they display a wide range of products, including electronics, clothing, groceries, and digital services. These portals are equipped with various functionalities such as shopping carts, secure payment gateways, customer accounts, and order tracking systems.

A key aspect of online retail is the ability to offer personalized recommendations and promotions based on customer data and behavior analytics. This sector further includes business-to-business (B2B) transactions, where companies buy and sell products or services in bulk. The rise of online retail has been facilitated by advancements in technology, logistics, and changing consumer preferences, marking a significant shift from traditional brick-and-mortar stores to digital shopping environments.

Analyst’s Review

The online retail market is witnessing robust growth, mainly driven by the continuous evolution of technology and shifting consumer behaviors. Key market players are strategically investing in advanced technologies such as AI, machine learning, and big data analytics to enhance customer experience and operational efficiency. These companies are further focusing on expanding their product offerings and geographic reach to tap into emerging markets with high growth potential.

Additionally, there is a significant emphasis on building robust logistics networks and last-mile delivery solutions to ensure faster and more reliable deliveries. Sustainability is another critical area where leading online retailers are making substantial efforts, integrating eco-friendly practices into their supply chains to attract environmentally conscious consumers. Moreover, partnerships and acquisitions are being leveraged to strengthen market positions and diversify product portfolios.

To sustain their growth and remain competitive, these companies must continuously innovate and adapt to the evolving market dynamics, while also addressing challenges such as cybersecurity risks and regulatory compliance. The ability to anticipate and respond to consumer needs swiftly is likely to be imperative for success in the online retail landscape.

Online Retail Market Growth Factors

The global increase in internet penetration and accessibility has been a significant factor boosting the expansion of the online retail market. With an increasing number of people gaining access to the internet, particularly in developing regions, the potential customer base for e-commerce is growing exponentially.

  • For instance, in May 2024, according to Adobe, Q1 2024, online consumer spending reached USD 331.6 billion, a 7% YoY increase. This growth is fueled by consistent spending in electronics and apparel, and a significant rise in online grocery shopping. Adobe projects over USD 500 billion in online spending for the first half of 2024, reflecting 6.8% YoY growth.

The availability of affordable smartphones and data plans have made it easier for people to connect to the internet, leading to a surge in online activities, including shopping. This trend is further bolstered by favorable government initiatives and private sector investments aimed at improving digital infrastructure and connectivity.

E-commerce platforms are tailoring their offerings to cater to diverse demographics, including localized languages and payment options. This increase in internet accessibility expands the market reach for online retailers and enhances the potential for personalized marketing and customer engagement. This factor is transforming the retail landscape by making online shopping a viable and attractive option for a broader audience, thus fueling the growth of the online retail industry.

Navigating the regulatory challenges and compliance requirements across different regions presents a significant restraint to the expansion of the online retail market. Each country is governed by its own set of rules and regulations that oversee e-commerce, including data protection laws, consumer rights, taxation policies, and import/export restrictions. This prompts online retailers to constantly adapt to a complex web of legal frameworks to ensure compliance, which is resource-intensive and costly.

  • For instance, the General Data Protection Regulation (GDPR) in Europe imposes stringent requirements regarding the collection, storage, and use of personal data by companies. This has a direct impact on online retailers that operate within Europe or engage with European customers.

Moreover, regulations regarding product standards and safety vary widely, which require companies to make adjustments in their product offerings and packaging. These regulatory hurdles significantly hinder the market entry and expansion plans, particularly for smaller businesses with limited resources. However, adhering to these regulations is crucial for maintaining consumer trust and avoiding legal penalties.

Online Retail Market Trends

The rise of social commerce, which integrates purchasing directly within social media platforms, is a significant trend reshaping the online retail industry landscape. Social media platforms such as Facebook, Instagram, and TikTok are evolving from mere social interaction spaces into dynamic marketplaces where users discover, engage with, and purchase products seamlessly. This trend leverages the high engagement levels and extensive user bases of social media to boost sales and enhance customer experiences. Features such as shoppable posts, live-stream shopping events, and in-app checkout options make the purchase process more intuitive and frictionless for users.

Influencers and user-generated content play a crucial role in this ecosystem, providing authentic product endorsements and reviews that resonate with followers. Social commerce provides retailers with a powerful avenue for targeted marketing, leveraging data and insights from social media interactions to tailor offerings and promotions. This trend is expanding the sales channels available to retailers, fostering a more integrated and engaging shopping experience for consumers, thereby fueling the growth of the online retail market.

Segmentation Analysis

The global market is segmented based on product, portal, and geography.

By Product

Based on product, the market is segmented into groceries, apparels & accessories, personal & beauty care, footwear, and others. The apparels and accessories segment captured the largest online retail market share of 41.55% in 2023. The widespread adoption of e-commerce platforms has made shopping for clothing and accessories more convenient and accessible, allowing consumers to browse a vast array of products from the comfort of their homes. Additionally, the rise of fast fashion brands and the continuous introduction of new styles and trends have fueled frequent purchases and high turnover in this segment.

  • For instance, in 2023, a report by BigCommerce, fashion and apparel brands achieved a 10.7% increase in gross merchandise value (GMV). Both the EMEA and APAC regions witnessed substantial growth, with EMEA GMV up by 25.3% and APAC GMV rising 24.6%. Order volumes also surged, increasing by 41.3% in EMEA and 24.3% in APAC.

Social media and influencer marketing further play a significant role, with fashion influencers and celebrities shaping trends and consumer preferences, leading to increased sales. Furthermore, advancements in technology, such as virtual try-on features and enhanced product visualization, have improved the online shopping experience, thereby reducing the hesitation associated with buying apparel without physical trials. Seasonal promotions, sales events, and discounts offered by online retailers further boost consumer spending, supporting the growth of the segment.

By Portal

Based on portal, the online retail market is classified into third-party marketplaces and D2C brands/own website. The D2C (Direct-to-Consumer) brands/own website segment is poised to record a staggering CAGR of 10.86% through the forecast period. The primary advantage of the D2C model is the ability for brands to build direct relationships with their customers, bypassing traditional retail intermediaries. This direct interaction allows for greater control over brand image, customer experience, and pricing strategies.

Additionally, the rise of digital marketing and social media has empowered D2C brands to reach and engage with target audiences more effectively. By leveraging data-driven insights, these brands are tailoring their marketing efforts and enhancing customer loyalty. E-commerce platforms and improvements in logistics and supply chain management have lowered the barriers to entry for new brands, enabling them to scale rapidly.

The increasing consumer preference for personalized shopping experiences and unique products, often offered by niche D2C brands, further fuels the expansion of this segment. Moreover, advancements in technology, such as AI and machine learning, facilitate better customer service, product recommendations, and inventory management, supporting segmental growth.

Online Retail Market Regional Analysis

Based on region, the global market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

Online Retail Market Size & Share, By Region, 2024-2031

The Asia-Pacific online retail market share stood around 36.38% in 2023 in the global market, with a valuation of USD 722.96 billion. The region boasts a massive population with a rapidly growing middle class, leading to increased disposable incomes and higher spending power. The widespread availability and adoption of smartphones and affordable internet access have significantly boosted online shopping activities.

Additionally, the presence of e-commerce giants such as Alibaba,, and Rakuten has contributed to regional market growth through extensive product offerings, competitive pricing, and robust logistics networks. The region's dynamic retail environment is further supported by favorable government initiatives aimed at promoting digital commerce, such as infrastructure development and regulatory reforms.

  • For instance, a report published by Tidio in March 2024, the Asia-Pacific region is experiencing the highest growth in the ecommerce sector, with a 26% increase in sales in 2022. This surge is driven by the rapid adoption of new technologies and a youthful, tech-savvy demographic more inclined to shop online than offline.

Additionally, cultural factors play a major role, as consumers in Asia-Pacific increasingly prefer the convenience and variety offered by online retail platforms. The integration of advanced technologies such as AI, VR, and blockchain in e-commerce is enhancing the shopping experience, contributing to the region's leading position in the online retail market.

North America is projected to grow at a staggering CAGR of 10.42% in the forthcoming years. The high level of internet penetration, combined with the widespread use of smartphones, has created a conducive environment for e-commerce growth.

  • For instance, in 2023, according to a report by yaguara, the United States boasts a robust online buyer population of 274.70 million, representing over 81% of the national demographic engaged in online shopping. Additionally, 93% of millennials consistently intend to make purchases during Black Friday or Cyber Monday sales events.

Consumers in North America are increasingly favoring online shopping due to the convenience, variety, and competitive pricing it offers. Furthermore, advancements in payment solutions and cybersecurity measures have enhanced consumer confidence in making online transactions.

The region's robust logistics infrastructure supports efficient order fulfillment and last-mile delivery, which is crucial for maintaining high customer satisfaction levels. Additionally, the growing trend of omnichannel retailing, where companies integrate their online and offline operations to provide a seamless shopping experience, is contributing to the growth of the North America online retail industry.

Competitive Landscape

The online retail market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions. Manufacturers are adopting a range of strategic initiatives, including investments in R&D activities, the establishment of new manufacturing facilities, and supply chain optimization, to strengthen their market standing.

List of Key Companies in Online Retail Market

  • Albertsons Companies, Inc.
  • Alibaba Group Holding Ltd
  •, Inc.
  • Walmart Inc.
  • Rakuten Rewards
  • eBay Inc.
  • Inter IKEA Systems B.V.
  • Otto Group
  • Taobao
  • The Kroger Co.

Key Industry Development

  • July 2023 (Acqusition): eBay completed its acquisition of Certilogo, an AI-driven digital ID and authentication provider for apparel and fashion goods. This strategic move enables eBay to offer brands secure, flexible, and interoperable product solutions, safeguarding against counterfeits and facilitating recommerce through counterfeit-proof digital product passports.

The global online retail market is segmented as:

By Product

  • Groceries
  • Apparels & Accessories
  • Personal & Beauty Care
  • Footwear
  • Others

By Portal

  • Third-Party Marketplaces
  • D2C Brands/Own Website

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • U.K.
    • Spain
    • Germany
    • Italy
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Middle East & Africa
    • GCC
    • North Africa
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Check Icon Additional Company Profiles
  • Check Icon Additional Countries
  • Check Icon Cross Segment Analysis
  • Check Icon Regional Market Dynamics
  • Check Icon Country-Level Trend Analysis
  • Check Icon Competitive Landscape Customization
  • Check Icon Extended Forecast Years
  • Check Icon Historical Data Up to 5 Years
Frequently Asked Questions (FAQ's)
The global market is projected to reach USD 4,289.66 billion by 2031, growing at a CAGR of 10.23% from 2024 to 2031.
The global market was valued at USD 1,987.25 billion in 2023.
Advancements in logistics and last-mile delivery technologies and increasing internet penetration are augmenting the market growth.
Top key players in online retail industry are Albertsons Companies, Inc., Alibaba Group Holding Ltd,, Inc., Walmart Inc., Rakuten Rewards, eBay Inc., Inter IKEA Systems B.V., Otto Group, Taobao, The Kroger Co., and others.
Asia-Pacific is the fastest growing region with the CAGR of 10.90% in the forecasted period (2024-2031) with the market value forecasted to reach at USD 1,652.21 billion.
By product, the apparels & accessories will hold the maximum share in the market with the revenue value of USD 1,630.56 billion in 2031.
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