Mineralized Water Machine Market

Market Perspective

The global Mineralized Water Machine Market was valued at USD 4.21 billion in 2022 and is projected to reach USD 6.86 billion by 2030, growing at a CAGR of 6.42% from 2023 to 2030.

The increasing demand for mineralized water from the health-conscious population represents a growing opportunity for companies in the bottled water industry. As consumers continue to seek out healthier beverage options, there is a need for companies to differentiate themselves and innovate to meet the evolving needs of their target audience.

Companies like Evian, Fiji, and San Pellegrino have established themselves in the mineral water market, offering premium bottled water products to health-conscious consumers. In addition to these established brands, there has been a rise in the number of new players in the market, offering function products that cater to specific consumer needs.

The use of plastic in the manufacturing of water bottles has raised concerns about the possible presence of hazardous chemicals in the products. Despite a shift by many bottled water companies to eliminate BPA in plastic bottles, which is recognized as a potential threat to human health, other harmful chemicals may still be present in the plastic material. Although these chemicals are generally trapped inside the plastic, if the water is stored for a longer period or exposed to high temperatures, they may leach into the water, causing potential health risks, particularly in regard to the endocrine system.

These chemical concerns have hampered market growth, leading many consumers to consider alternative packaging options such as glass or aluminum bottles, and sparking interest in more environmentally friendly, sustainable manufacturing practices and packaging options.

Analyst’s Review on Mineralized Water Machine Market

A significant factor contributing to the increasing popularity of mineralized water machines is the growing concern regarding waterborne illnesses that can arise from consuming contaminated water. Concern for waterborne diseases has spurred global demand for solutions that provide clean, value-added water. Mineralized water machines purify water while simultaneously adding beneficial minerals, and as a result, their demand has been steadily increasing worldwide.

Additionally, according to the World Health Organization (WHO), an estimated 829,000 individuals die annually due to inadequate drinking water, sanitation, and basic hygiene. Insufficient or poorly regulated water and sanitation services place individuals at preventable health risks, which restrains the growth of the mineralized water machine market.

Market Definition

Mineralized water machines are gaining popularity, which can refer to either water purifiers with infused minerals or specific devices that operate as mineral water machines. Water purifiers have become a necessary addition to most households in towns and cities across the world. As a result, families are increasingly interested in water purifying systems, leading to more options and brands offering these services. Companies have introduced new and innovative technologies to maintain their market share, which provide not only water purification but also mineral infusion.

Water purifiers typically have a separate mineral cartridge, also known as an alkaline filter, installed after the RO membrane filter, which imparts a sweet and soothing taste to the water. Additionally, the mineral filter enhances the water quality by adding essential biominerals such as calcium, magnesium, and copper. The minerals also increase the water's pH value to above 7, providing additional health benefits.

Also, the mineral cartridge can serve as a substitute for a post-carbon filter that fits in several RO systems and water purifiers, which are typically wall-mounted. With the advent of new and innovative processes and technologies, mineralized water machines can also be directly fitted to the kitchen sink system to provide direct access to mineral water through taps. Presently, various companies, including HUL, Kent RO systems, Eureka Forbes, General Electric, and Flannel, amongst others, sell water purifiers with minerals to cater to the growing demand for these products.

Market Dynamics

The rising demand for safe drinking water, particularly in developing economies with large populations, coupled with inadequate water management in some residential areas, is a significant driver of growth in the bottled drinking water market. Bottled drinking water provides consumers with the convenience of easy access to a healthier option that helps to reduce the intake of calories, sugar, caffeine, and other potentially harmful ingredients. This shift in consumer preferences has contributed significantly to the growth of the bottled water market.

Additionally, the International Bottled Water Association (IBWA) promotes water consumption as a healthy choice for addressing the high incidence of obesity, diabetes, and heart disease in the U.S. by recommending water consumption from all sources to promote healthy hydration as an integral part of daily life. As such, these factors are expected to drive continued growth for mineral drinking water in the forecasted period.

Contaminated water and unsatisfactory sanitation practices have been observed to be strongly associated with the transmission of cholera, diarrhea, dysentery, typhoid fever, and polio. Furthermore, the hazardous effects of using plastic bottles, resulting from polyethylene terephthalate (PET) content, may disrupt the endocrine system, thereby altering hormonal functions. The inappropriate disposal of plastic bottles likewise poses a serious threat to the environment and human health, which also acts as an impeding factor in mineralized water machine market growth.

Segmentation Analysis

The global mineralized water machine market is segmented based on distribution channel, product, application, and geography.

Based on the distribution channel, the mineralized water machine market is bifurcated into online and offline. The offline segment dominated the market share of 63.12% in 2022. The offline distribution channels include retail stores, wholesaling, and supermarkets. These places primarily sell products to consumers for personal use. A retail sale takes place when a business sells its products or services to an individual consumer for their use. Retail markets and shops have been in existence since ancient times, and this is why customers prefer to purchase mineral water from retail stores rather than online platforms.

Based on the product, the market is bifurcated into wall-mounted mineralized water machines and pipeline mineralized water machines. The wall-mounted mineralized water machines dominated the market and generated the highest revenue at USD 2.20 billion in 2022. Wall-mounted systems were specifically created for kitchens that do not have pre-installed cabinets or built-in sinks. In these designs, water flows by gravity from the storage tank of the wall-mounted water purifier, resulting in slower pressure and flow rates, which take longer to fill. However, wall-mounted systems have limitations in design due to the need to fit all the water purifier parts and pure water storage tanks inside a cabinet of limited size.

Based on the application, the mineralized water machine market is categorized into residential, commercial, and industrial. The residential segment dominated the market share of 51.11% in 2022. Mineralized water machines, also known as water purifiers or water softeners, are commonly used in residential homes to improve the quality of tap water. They work by removing impurities, such as minerals and chemicals, and adding back essential minerals for drinking water. However, the specific reasons for their widespread use in residential settings may vary depending on factors such as local water quality, consumer preferences, and availability of alternative water sources.

Geographical Analysis

Based on regional analysis, the global mineralized water machine market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

North America dominated the market share at 34.74% in 2022 and is growing at a CAGR of 6.34% during the forecasted period from 2023 to 2030. The demand for water purifying products, such as Under-sink or pipeline mineralized water machines, in North America is rising due to changing and busy lifestyles of the population, as well as increasing awareness and preference for modular kitchens. Factors such as the growing consumer knowledge and awareness of the benefits of mineralized water machines, the aging population, the shift towards healthier lifestyles, and increased personal care spending are driving the growth of the water purifying machines market in the U.S., thereby propelling the mineralized water machine market's growth.

Competitive Landscape

The global mineralized water machine industry study report will provide valuable insight with an emphasis on the fragmented nature of the global market. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their respective market shares across different regions. Expansion & investments involve a range of strategic initiatives including investments in R&D activities, new manufacturing facilities, and supply chain optimization. The major players in the mineralized water machine market are

• Syntegon Technology GmbH
• Fairey Industrial Ceramics India Private Limited
• 3M
• Culligan Water
• Pentair
• Honeywell International Inc.
• General Electric
• Watts
• Great Eastem Retail
• Midea

Key Developments

• July 2021 (Acquisition): Primo Water North America, has acquired The Sweetwater Company, doing business as Earth2O, a bottled water company situated in Oregon, renowned for its dedication towards sustainable water practices and environmental responsibility. This acquisition will further strengthen Primo's presence in the water filtration and delivery industry.

The global Mineralized Water Machine Market is segmented as:

By Distribution Channel

• Offline
• Online

By Product

• Wall-mounted Mineralized Water Machines
• Pipeline Mineralized Water Machines

By Application

• Residential
• Commercial
• Industrial

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • U.K.
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America