Kids Personal Care Market

Market Perspective

The global Kids Personal Care Market was valued at USD 81.81 billion in 2022 and is projected to reach USD 137.11 billion by 2030, growing at a CAGR of 6.99% from 2023 to 2030.

The kids personal care market focuses on products designed for children, including skincare, haircare, oral care, bath products, and toiletries. It is a growing industry influenced by factors like rising awareness of children's health and hygiene, changing consumer preferences, and increased disposable incomes. Products are formulated with gentle, hypoallergenic, and natural ingredients, adhering to safety regulations.

Parents are becoming more conscious about the ingredients used in personal care products and are seeking products that are free from harmful chemicals, allergens, and irritants. They are also looking for products that are specifically formulated to be gentle on children's sensitive skin and hair. In response to this growing demand, many brands have started to develop a wide range of natural and organic personal care products for children. These products are made with plant-based ingredients and are free from synthetic fragrances, parabens, and sulfates. Parents can now find gentle shampoos, conditioners, lotions, and soaps that not only protect their children's delicate skin but also promote a healthier and more sustainable approach to personal care. In addition, the growing influence of social media and advertising has led to increased awareness and demand for kids personal care products.

Many companies are currently placing emphasis on designing attractive and enjoyable packaging, along with integrating scents and colors that are appealing to children. These tactics are employed to cultivate brand loyalty from a young age and form positive connections with personal care habits. Additionally, the growing popularity of organic and natural products has impacted the evolution of personal care items for children. Nowadays, parents are actively seeking gentle and chemical-free options for their kids' skin, prompting brands to meet this demand by providing natural and environmentally friendly alternatives.

Analyst’s Review on Kids Personal Care Market

The kids personal care market is expanding beyond traditional products like shampoos and lotions. Brands are introducing specialized products such as natural toothpaste, sunscreen, hair styling products, and skincare items tailored to children's needs. These products are designed to be gentle, safe, and effective for young ones, taking into consideration their sensitive skin and developing bodies. With the growing awareness among parents about the importance of using natural and organic ingredients, these specialized kids' personal care products have gained popularity. Furthermore, the market is also witnessing the rise of eco-friendly and sustainable options, reflecting the increasing demand for environmentally conscious choices in the kids personal care industry.

Market Definition

Kids personal care products refer to the range of products and practices aimed at maintaining and promoting the hygiene, grooming, and overall well-being of children. It includes various activities and products such as bathing, hair care, skin care, dental care, and personal hygiene routines. Kids personal care products are specifically formulated to suit the needs of children, taking into consideration their sensitive skin, developing bodies, and unique requirements.

These products are designed to be safe, gentle, and age-appropriate, providing children with the necessary care and protection for their physical health and emotional well-being. They are made with mild ingredients that do not irritate the delicate skin of children and are free from harsh chemicals. From tear-free shampoos to hypoallergenic lotions, these products ensure that children's bodies are properly nourished and protected. Additionally, kid-friendly packaging and fun scents make personal care routines enjoyable for children, encouraging them to develop good hygiene habits from a young age. Overall, kids personal care products play a vital role in promoting the overall health and happiness of children, allowing them to grow and thrive with confidence.

Market Dynamics

Modern parenting trends, such as a focus on holistic well-being and a desire for natural and organic products, contribute to the growth of the kids personal care market. Parents are seeking products that align with their values and preferences. They want to provide their children with safe and gentle products that are free from harmful chemicals. This has led to an increase in the demand for natural and organic kids personal care products, such as shampoos, lotions, and soaps. As a result, manufacturers are responding to these preferences by developing and marketing a wide range of eco-friendly and organic options specifically tailored to meet the needs of young children.

The kids personal care products are subject to various regulations and safety standards. Companies need to ensure that their products comply with these regulations, which can involve additional costs and challenges in terms of testing, labeling, and packaging. Moreover, companies must also consider the potential health risks associated with certain ingredients commonly used in personal care products. They must carefully evaluate the safety and effectiveness of their formulations, especially when it comes to products specifically designed for children. Additionally, ensuring clear and accurate labeling is crucial to provide parents with the necessary information to make informed decisions about the products they choose for their kids. Overall, navigating the regulatory landscape of kids personal care products requires companies to prioritize safety and invest in thorough testing and compliance procedures.

Segmentation Analysis

The global kids personal care market is segmented based on product type, nature, sales channel, and geography.

By product type, the skin care segment registered a significant revenue share of 30.08% in 2022. This growth can be attributed to the increasing awareness among parents about the importance of proper skin care for their children. With rising pollution levels and exposure to harmful chemicals, parents are becoming more conscious about using safe and natural products on their kids' skin. This has led to a surge in demand for organic and chemical-free skin care products, driving the growth of the skin care segment in the kids personal care market. 

By nature, the natural/organic segment is expected to grow at a CAGR of 8.32% during the forecast period. This can be attributed to the increasing awareness among parents about the harmful effects of chemicals and synthetic ingredients in personal care products. Parents are becoming more conscious about the products they use on their children's delicate skin, leading them to opt for natural and organic alternatives. Moreover, the growing trend of eco-friendly and sustainable products is also driving the demand for natural and organic personal care products for kids. 

By sales channel, the online retailers segment is expected to grow at a CAGR of 8.20% through the forecast period. This growth can be attributed to the increasing popularity of e-commerce platforms and the convenience they offer to consumers in purchasing kids' personal care products. With a wide range of options available online, parents find it easier to compare prices, read reviews, and make informed decisions regarding the products they choose for their children. Additionally, online retailers often offer discounts and promotions, further driving sales through online retailers.

Geographical Analysis

Based on region, the global kids personal care market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

Asia Pacific held the largest market share of 31.94% in 2022. This can be attributed to the rising population and increasing disposable income in countries like China and India. Additionally, the growing awareness about child hygiene and the demand for organic and natural products have further fueled the growth of the kids personal care market in the Asia Pacific region. With the introduction of innovative and child-friendly products, the market is expected to witness significant growth in the coming years.

Whereas, APAC is expected to register the highest CAGR of 8.19% over the forecast period. This can be attributed to the increasing awareness about the importance of personal hygiene and grooming for children in countries like China and India. Moreover, the growing urban and middle-class populations in APAC are also fueling the demand for child hygiene products. Furthermore, kids personal care market growth in the region is anticipated to be boosted by widespread governmental efforts and promotional campaigns that emphasize the significance of personal hygiene within educational institutions and communities. It is worth noting that infants below the age of 1 are provided with free diaper supplies, which are conveniently delivered to their residences by midwives, regardless of their household income.

Competitive Landscape

The global kids personal care market study will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions. The major players in the kids personal care market are

• Johnson & Johnson
• Kimberly-Clark Corp
• The Himalaya Drug Co
• The Procter & Gamble Co
• Me n Moms Pvt. Ltd
• Burt’s Bees Inc.
• Unilever
• Beiersdorf
• Avon
• Babyganics

Key Developments

• September 2023 (Product Launch) - Himalaya Wellness Company, a prominent wellness brand in India, ventured into the children's toothpaste market by introducing Himalaya KIDS toothpaste. This new product line offers three flavors - Orange, Cool Mint, and Bubble Gum - specifically designed to appeal to children's taste preferences.
• July 2022 (Product Launch)- Johnson & Johnson introduced a new brand of skincare and haircare products exclusively designed for babies and toddlers called Vivvi & Bloom. The range includes the Vivvi & bloom 2-in-1 wash & shampoo cleansing gel, the Vivvi & bloom 2-in-1 face & body whip lotion, and the Vivvi & bloom 2-in-1 scalp & body massage oil. This collection was created to provide gentle and nourishing care for the delicate skin and hair of little ones, ensuring their well-being and comfort.

The global Kids Personal Care Market is segmented as:

By Product Type

• Skin Care Products
  • Powder
  • Lotion& Creams
  • Oils
  • Others
• Hair Care Products
  • Shampoo
  • Oil
  • Conditioner
• Body Care Products
  • Soap
  • Body Wash & Cleansers
  • Others
• Others

By Nature

• Natural/Organic
• Synthetic

By Sales Channel

• Wholesalers/Distributors
• Specialty Stores
• Hypermarket/Supermarket
• Online Retailers
• Other Sales Channel

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • U.K.
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America