Consumer Goods

Hand Sanitizer Market

Global Industry Analysis and Forecast 2023-2030

Pages : 120

Base Year : 2022

Released Year : February 2024

Format :Pdf Ppt Xls

Report ID:KR443

Author : Priyanka V.

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Base Year


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Forecast Year


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Historical Years


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Market Value (2022)

USD 6.71 Billion

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Forecasted Value (2030)

USD 11.56 Billion

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CAGR (2023 - 2030)


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Fastest Growing Region (2023 - 2030)

Asia Pacific

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Largest Region


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By Type

Gel, Foam.

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By End User

Institutional, Household.

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By Distribution Channel

Hypermarkets/Supermarkets, Pharmacy Stores, Online, Others.

Market Perspective

The global Hand Sanitizer Market was valued at USD 6.71 Billion in 2022 and is projected to reach USD 11.56 Billion by 2030, growing at a CAGR of 7.15 % from 2023 to 2030.

The hand sanitizer market has experienced exponential boost in recent years, and this trend is expected to continue in the coming years. The global outbreak of the COVID-19 pandemic has significantly increased the demand for hand sanitizers, as individuals and organizations prioritize hygiene and cleanliness. Additionally, the growing awareness about the importance of hand hygiene in preventing the spread of infectious diseases has further boosted market growth.

Furthermore, the implementation of strict regulations and guidelines by governments and healthcare organizations regarding hand hygiene practices has also contributed to the growth of the hand sanitizer market. The increasing adoption of hand sanitizers in various sectors such as healthcare, hospitality, and food processing industries is also expected to drive market growth.

Moreover, the availability of a wide range of hand sanitizer products with different fragrances and formulations has also attracted consumers, further fueling industry expansion. Overall, the hand sanitizer market is projected to witness substantial growth in the forecast period, with a surge in product demand and advancements in product formulations and packaging.

Analyst’s Review on Hand Sanitizer Market

The market for hand sanitizers has experienced significant growth in recent years due to the increased focus on hygiene and the importance of preventing the transmission of infectious diseases. As a result of this increased demand, numerous companies have entered the hand sanitizer market, leading to intense competition. Additionally, many brands have introduced innovative and specialized hand sanitizers, such as those with moisturizing properties or natural ingredients, to cater to different consumer preferences.

Furthermore, governments and healthcare organizations worldwide have been promoting the use of hand sanitizers, further driving market growth. Overall, the hand sanitizer market is expected to thrive as individuals adopt long-term habits of regular hand sanitization, even beyond the pandemic.

Market Definition

Hand sanitizers are liquid or gel formulations that are designed to eliminate or decrease the presence of microorganisms on the hands. The main component of hand sanitizers is alcohol, such as ethanol or isopropanol, which acts as the active ingredient responsible for their sanitizing effect. Furthermore, with a growing emphasis on maintaining personal hygiene and preventing the spread of infectious diseases, the usage of hand sanitizers has experienced a significant surge in popularity and widespread adoption in recent times.

Furthermore, their convenience and effectiveness have made hand sanitizers an essential item in many households, schools, and workplaces. They provide a quick and convenient option for hand cleaning when soap and water are not easily accessible. Moreover, hand sanitizers are portable, making them well-suited for use on the go or in situations where traditional handwashing facilities are limited.

Market Dynamics

Increased awareness about hygiene practices is driving the growth of the hand sanitizer market as consumers are becoming more conscious of the importance of maintaining cleanliness and preventing the spread of germs. Additionally, the emphasis on hygiene in healthcare settings has also contributed to market growth, with hospitals and clinics implementing strict protocols to prevent infections and maintain a safe environment for patients. Furthermore, the increasing adoption of hand hygiene practices in industries such as food and beverage, hospitality, and manufacturing has also propelled industry expansion.

These sectors recognize the significance of maintaining a hygienic environment to ensure the safety of their products and the well-being of their employees. Moreover, the rising popularity of hand sanitizers with added moisturizers and skin-friendly ingredients has attracted a broader consumer base, including those with sensitive skin, further driving hand sanitizer market growth. The inclusion of moisturizers and skin-friendly ingredients in hand sanitizers has addressed the concerns of individuals with sensitive skin, making hand hygiene more accessible to a wider range of consumers. This has resulted in a surge in the demand for hand sanitizers, boosting industry progress.

However, the major factor restraining the growth of the hand sanitizer market is the increasing concerns over health and skin issues among consumers. With the rising awareness about the harmful effects of certain ingredients in beauty products, consumers are becoming more cautious about the products they use on their skin. For instance, the growing prevalence of skin allergies and irritations has led consumers to opt for natural and organic beauty products, which often come at a higher price point. As a result, many beauty brands are now investing in sustainable packaging and sourcing practices to cater to this growing market segment.

Segmentation Analysis

The global hand sanitizer market is segmented based on type, end-user, distribution channel, and geography.

Based on type, the hand sanitizer market is bifurcated into gel & foam. The gel segment held largest market share in 2022. The gel consistency allows for better control and coverage, ensuring that all areas of the hands are thoroughly sanitized. Additionally, gel hand sanitizers tend to have a longer shelf life compared to other forms, such as foam or spray. This makes them a more convenient option for consumers, as they can be stored for longer periods without the risk of expiring. Furthermore, gel hand sanitizers often contain moisturizing ingredients that help prevent the skin from drying out, making them a preferred choice for those with sensitive skin. Overall, gel hand sanitizers offer a reliable and efficient way to maintain hand hygiene. The ease of use, longer shelf life, and moisturizing properties make them a practical and preferred option for individuals looking to keep their hands clean and protected.

Based on Distribution Channel, the market is bifurcated into hypermarkets/supermarkets, pharmacy stores, online, and others. Hypermarkets/supermarkets acquired dominating share in 2022. These major retailers have an extensive presence with numerous stores in different areas, ensuring wide availability of hand sanitizers to a large customer base. Additionally, hypermarkets and supermarkets often offer a wide range of brands and product options, allowing customers to choose from a variety of hand sanitizers based on their preferences and requirements. Furthermore, the competitive pricing strategies employed by hypermarkets and supermarkets make hand sanitizers more affordable for the average consumer, further contributing to their dominance in the market.

Geographical Analysis

Based on region, the global hand sanitizer market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

Europe is expected to hold the highest market share in 2022 on account of, a strong tradition of prioritizing hygiene and cleanliness, which has created a high demand for hand sanitizers. Additionally, European countries have robust healthcare systems and stringent regulations regarding hygiene standards, which further drive the need for hand sanitizers. Furthermore, the European market benefits from a well-established manufacturing infrastructure and a wide range of innovative companies specializing in the production of sanitizing products.

The Asia Pacific region is projected to exhibit the highest growth rate in the coming years due to the presence of a substantial population, specifically in countries like China and India,. Consequently, there is a significant need for hand sanitizers to ensure personal hygiene and mitigate the transmission of diseases. Furthermore, the region has witnessed multiple instances of infectious disease outbreaks in the past, including SARS and H1N1, which have increased consumer awareness regarding the crucial role of hand hygiene and the utilization of sanitizers.

Competitive Landscape

The global hand sanitizer market study will provide valuable insights with an emphasis on the fragmented nature of the business. Prominent players are focusing on several key business strategies, such as partnerships, mergers & acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their respective hand sanitizer market shares across different regions. Expansion & investments are the major strategic initiatives adopted by companies in this sector. Industry players are investing extensively in R&D activities, building new manufacturing facilities, and supply chain optimization. The major players in the market are:

Key Developments:

  • May 2022(Expansion): GOJO Industries Inc. broadened its surface hygiene portfolio with the launch of PURELL® Healthcare Surface Disinfecting Wipes. These wipes are a type of hand sanitizers that eliminate 99.9% bacteria and viruses.
  • May 2022(Collaboration): Best Sanitizers Inc. collaborated with Saraya Co. Ltd., and the World Health Organization (WHO) to support World Hand Hygiene Day. to spread awareness about the benefit of a good hand hygiene, and educating people regarding the usefulness of hand sanitizer for reducing disease transmission in healthcare environments.

The global Hand Sanitizer Market is segmented as:

By Type

  • Gel
  • Foam

By End User

  • Institutional
  • Household

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Pharmacy Stores
  • Online
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • UK
    • Spain
    • Germany
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • North Africa
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
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Frequently Asked Questions (FAQ's)
The global hand sanitizer is projected to reach USD 11.56 billion by 2030, growing at a CAGR of 7.15% from 2023 to 2030.
The global hand sanitizer market was valued at USD 6.71 billion in 2022.
The major driving factor for the market growth are growing hygienic practices, and increased awareness about cleanliness.
Top manufacturers of hand sanitizer market are Reckitt Benckiser Group plc, Procter and Gamble, The Himalaya Drug Company, GOJO Industries, Inc., Henkel AG and Company, Unilever, Vi-Jon, Chattem, Inc., Best Sanitizers, Inc., and Kutol, among others.
Asia-Pacific is the fastest growing region in the forecasted period (2023-2030).
By type, gel segment will hold the maximum share in the hand sanitizer market in forecast period.
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