Event Management Software Market Size, Share, Growth & Industry Analysis, By Component (Software, Services), By Deployment (Cloud-based, On-Premises), By Enterprises (Large Enterprises, Small and Medium Enterprises), By End-User (Government, Corporate, Event Planners, Education, Others) and Regional Analysis, 2024-2031

Event Management Software Market Size

Global Event Management Software Market size was recorded at USD 7213.6 million in 2023, which is estimated to be at USD 7943.6 million in 2024 and projected to reach USD 16726.9 million by 2031, growing at a CAGR of 11.22% from 2024 to 2031. In the scope of work, the report includes solutions offered by companies such as Arlo, Stova, Eventdex LLC, RingCentral, Inc., Cvent Inc., Zoho Corporation Pvt. Ltd., Accruent, Eventbrite, Vconfex, ACTIVE Network, LLC. and others.

The rise of hybrid and virtual events marks a significant shift in the events industry, propelled by technological advancements and changing consumer preferences. These events blend elements of both in-person and virtual experiences, offering greater flexibility and accessibility to attendees worldwide. A significant factor supporting market growth is the increasing demand for remote participation options, which enable individuals to engage in events without facing geographical constraints. Moreover, the cost-effectiveness and scalability of virtual events appeal to event organizers seeking to reach larger audiences while minimizing logistical challenges.

Additionally, the need for implementing business continuity strategies in the face of disruptions such as pandemics or natural disasters has accelerated the adoption of hybrid and virtual event formats, ensuring that organizations continue to connect and engage with their stakeholders regardless of external circumstances. As technology continues to evolve and improve, hybrid and virtual events are expected to become even more prevalent, thereby reshaping the landscape of the events industry.

Event management software encompasses a range of digital tools and platforms designed to streamline the planning, organization, and execution of events across various industries. These solutions offer features such as attendee registration, ticketing, agenda management, venue selection, marketing automation, and attendee engagement tools. Event management software is typically deployed through cloud-based platforms, providing users with accessibility, scalability, and real-time collaboration capabilities from any location with internet connectivity.

This cloud-based deployment model eliminates the need for on-premises infrastructure and offers automatic updates and data security features, which enhance the overall efficiency and reliability of the software.

Event management software caters to a diverse array of industries, including corporate events, trade shows, conferences, festivals, non-profit events, educational institutions, and government agencies. Each industry possesses unique requirements and preferences, leading to the development of specialized event management solutions tailored to address specific needs and challenges within those sectors.

• Regardless of the industry, event management software plays a crucial role in streamlining processes, optimizing resources, and delivering memorable and successful events.

Analyst’s Review

Increasing digitization, rising demand for enhanced attendee experiences, and the proliferation of virtual and hybrid events are driving the expansion of the event management software market. Key players in the industry are strategically focusing on innovation, product differentiation, and strategic partnerships to gain a competitive edge and are further prioritizing the development of user-friendly interfaces, customization options, and robust analytics capabilities to meet evolving customer needs.

Moreover, the imperative to enhance security features, ensure regulatory compliance, and provide seamless integration with other business systems remains paramount for market leaders to sustain growth and profitability.

Event Management Software Market Growth Factors

Businesses are increasingly seeking streamlined event planning processes that leverage automated tasks and data-driven insights to enhance both efficiency and effectiveness. This trend is further fueled by the growing complexity of organizing events, coupled with the pressing need to optimize resources and achieve maximum return on investment. By automating repetitive tasks such as attendee registration, email communication, and budget tracking, organizations freed up valuable time and resources to focus on more strategic aspects of event planning.

Additionally, leveraging data-driven insights enables businesses to make informed decisions, identify trends, and personalize experiences to meet the needs and preferences of their attendees. With the rapid advancements in event management software and analytics tools, businesses are empowered to streamline their event planning processes, drive better outcomes, and execute more successful and memorable events.

Data privacy concerns represent a significant restraint in the event management software market, as organizations grapple with stringent regulations and increased awareness regarding data protection. With the rising digitization of event processes and the collection of vast amounts of attendee information, safeguarding sensitive data has become paramount.

Events often involve the collection of personal details such as names, contact information, and sometimes even financial data, raising concerns regarding unauthorized access, data breaches, and misuse. Failure to comply with data privacy regulations such as GDPR and CCPA results in significant penalties and reputational damage for businesses. Organizations face the challenge of balancing the need for collecting attendee data to personalize experiences with the imperative to protect individual privacy rights.

Event Management Software Market Trends

The event management software market is witnessing a major focus on artificial intelligence (AI), with organizations increasingly leveraging AI-driven capabilities to enhance event planning, execution, and attendee engagement. AI technology offers a wide array of benefits, including predictive analytics for better decision-making, personalized recommendations for attendees, and the automation of repetitive tasks to improve operational efficiency. With AI-powered chatbots and virtual assistants, event organizers aim to provide real-time support and information to attendees, enhancing their overall experience.

Moreover, AI-driven data analysis enables organizations to gain valuable insights into attendee preferences, behaviors, and trends, allowing for more targeted marketing strategies and content customization. As AI technology continues to evolve and mature, its integration into event management software is expected to foster innovation, improve operational efficiency, and deliver more engaging and successful events.

Segmentation Analysis

The global market is segmented based on component, deployment, enterprises, end-user, and geography.

By Component

Based on component, the market is bifurcated into software and services. The software segment captured the largest event management software market share of 75.32% in 2023, mainly attributed to the increasing adoption of digital solutions for event planning, organization, and execution, which has fueled the demand for event management software. Advancements in technology, such as cloud computing and software-as-a-service (SaaS) models, have made event management software accessible, scalable, and cost-effective for businesses of all sizes.

Additionally, the versatility and customization options offered by event management software solutions cater to a wide range of event types and organizational requirements, thereby contributing to the growth of the segment.

By Deployment

Based on deployment, the event management software market is classified into cloud-based and on-premises. The cloud-based segment is anticipated to witness the highest growth at a CAGR of 12.01% over the forecast period. The increasing adoption of cloud computing technologies across diverse industries has led to increased acceptance of cloud-based solutions for event management due to their scalability, accessibility, and cost-effectiveness.

The flexibility and agility offered by cloud-based event management software enable organizations to adapt quickly to changing business needs and market dynamics. Additionally, the rising demand for remote work capabilities and real-time collaboration tools boosts the adoption of cloud-based event management solutions.

By End-User

Based on end-user, the market is segmented into government, corporate, event planners, education, and others. The event planners garnered the highest revenue of USD 4,358.4 million in 2023, largely propelled by the increasing demand for professional event planning services, particularly for large-scale corporate events, conferences, and trade shows. Event planners leverage sophisticated event management software to streamline processes, coordinate logistics, and deliver seamless event experiences for their clients.

The trend toward outsourcing event planning activities to specialized professionals has contributed to the growth of the event planners segment. Organizations recognize the value of partnering with experienced event planners who possess the expertise, resources, and industry connections necessary to execute successful events. Additionally, the growing emphasis on creating unique and memorable event experiences to engage attendees and achieve business objectives has boosted the demand for professional event planning services, thereby supporting segment uptake.

Event Management Software Market Regional Analysis

Based on region, the global market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

The North America Event Management Software Market share stood around 33.45% in 2023 in the global market, with a valuation of USD 2412.7 million. It was primarily fueled by its robust economy, technological advancements, and widespread adoption of event management software solutions. The region's dominance is further attributed to the presence of a large number of established event management companies, as well as the strong demand for professional event planning services across various industries such as corporate, entertainment, and sports.

Moreover, North America hosts numerous major events and conferences annually, prompting the need for advanced event management tools and software platforms to ensure seamless organization and execution. Additionally, the region's proactive approach toward adopting innovative technologies and its well-developed infrastructure support its leading position in the event management software market.

Europe is poised to experience significant growth at a 10.23% CAGR over the forecast period due to the region's vibrant events industry, which includes a wide range of trade shows, exhibitions, festivals, and corporate events, thereby presenting ample opportunities for the adoption of event management software solutions.

The increasing focus on enhancing attendee experiences and optimizing event processes to maintain competitiveness in the market is boosting the demand for innovative event management technologies in Europe. Furthermore, the growing trend toward hybrid and virtual events accelerates the adoption of digital event management tools in Europe.

Competitive Landscape

The event management software market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions.

Companies are adopting lucrative measures, including broadening their range of services, allocating resources to research and development (R&D), establishing state-of-the-art service delivery centers, and streamlining their service delivery processes, to gain a strong foothold in the market.

List of Key Companies in Event Management Software Market

• Arlo
• Stova
• Eventdex LLC
• RingCentral, Inc.
• Cvent Inc.
• Zoho Corporation Pvt. Ltd.
• Accruent
• Eventbrite
• Vconfex
• ACTIVE Network, LLC

Key Industry Developments

• April 2024 (Partnership): Cvent collaborated with Maestro PMS, revealing an integration between Cvent’s room block management system, Cvent Passkey, and Maestro’s comprehensive Property Management System solution. The interface resulting from the integration of Maestro PMS and Cvent provides a self-serve planner portal, empowering event planners to efficiently manage their rooming lists and optimize occupancy rates.
• February 2024 (Launch): Stova unveiled BadgeNext, an upgraded self-service Badging solution engineered to streamline attendee check-in and badging processes for event marketers. This innovative solution is tailored to offer event leaders and marketers a versatile, do-it-yourself badging alternative suitable for their small- to medium-sized events.
• November 2023 (Launch): RingCentral unveiled RingCentral Events, a comprehensive solution catering to virtual, onsite, and hybrid events. Following the acquisition of Hopin in August 2023, RingCentral Events is meticulously designed to offer immersive and personalized experiences, allowing businesses to deliver engaging event experiences that enhance their offerings.

The Global Event Management Software Market is Segmented as:

By Component

• Software
• Services

By Deployment

• Cloud-based
• On-Premises

By Enterprises

• Large Enterprises
• Small and Medium Enterprises

By End-User

• Government
• Corporate
• Event Planners
• Education
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • U.K.
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America