Embedded Display Market

Embedded Display Market Size

The global Embedded Display Market was valued at USD 20.95 billion in 2023 and is projected to reach USD 34.52 billion by 2031, growing at a CAGR of 6.55% from 2024 to 2031. The rising demand for organic light emitting diode (OLED) displays is a significant trend driving the growth of the embedded display market. OLED technology offers several advantages over traditional LCDs, including better contrast ratios, faster response times, and thinner form factors, thereby gaining immense popularity.

The integration of digital signage represents a major factor supporting the growth of the embedded display market. Digital signage refers to the use of digital screens or displays to convey information, advertising, or interactive content in various environments such as retail stores, transportation hubs, corporate offices, and public spaces. The adoption of digital signage is driven by rising demand for digital displays that offer dynamic and eye-catching visuals that capture audience attention more effectively than traditional static signage. This enables businesses to enhance brand visibility, promote products or services, and engage customers in interactive experiences. Additionally, advancements in display technologies such as high-resolution screens, touch-enabled interfaces, and cloud-based content management systems have made digital signage more versatile and cost-effective to deploy. Moreover, the growing trend toward smart cities and connected environments has spurred demand for digital signage solutions that can deliver real-time information, wayfinding, and emergency notifications. As businesses and organizations increasingly recognize the value of digital signage in improving communication, customer experience, and operational efficiency, the integration of digital signage is expected to drive continued growth in the embedded display market.

An embedded display refers to a display technology that is integrated directly into a device or system, rather than being a standalone component. This type of display is typically integrated into the device during manufacturing, providing a seamless and compact user interface. Embedded displays utilize various technologies, including LCD (Liquid Crystal Display), OLED (Organic Light Emitting Diode), and E-paper displays, depending on the specific requirements of the device and application. These displays are available in a wide range of devices, including smartphones, tablets, smartwatches, automotive dashboards, medical devices, industrial control panels, and consumer electronics. The primary function of an embedded display is to provide visual feedback, information display, and user interaction capabilities within the device, thereby enhancing its usability and functionality. With the advancement of display technologies and increasing demand for connected devices, embedded displays are becoming increasingly prevalent across various industries and applications, thus driving the growth of the embedded display market.

Analyst’s Review

The embedded display market is experiencing robust growth, propelled by the increasing integration of display technologies into a wide range of devices and applications. With advancements in display technologies such as OLED, LCD, and E-paper displays, the market is witnessing a surge in demand from various sectors, including automotive, consumer electronics, healthcare, and industrial automation. The proliferation of IoT devices and smart appliances is supporting market growth, as embedded displays play a crucial role in enabling connectivity and user interaction in these devices. Additionally, embedded displays are utilized extensively across the automotive sector, impelled by the rising adoption of advanced infotainment systems, digital instrument clusters, and heads-up displays (HUDs). The embedded display market is poised to witness substantial expansion, fueled by technological innovations, increasing consumer demand for smart devices, and the emergence of new application areas in augmented reality (AR) and virtual reality (VR).

Embedded Display Market Growth Factors

The surge in automotive display applications is a notable factor contributing to the growth of the embedded display market. Modern vehicles are increasingly equipped with advanced display systems to enhance driver experience, safety, and connectivity. These displays serve various purposes, including infotainment systems, navigation, rear-seat entertainment, and digital instrument clusters. With the advent of electric vehicles (EVs) and autonomous driving technologies, there is a growing need for high-resolution, touch-enabled displays that can provide real-time information and intuitive user interfaces. Additionally, market progress is expected to be propelled by the rising demand for automotive displays, driven by safety features such as backup cameras and blind-spot monitoring systems aimed at enhancing safety standards. As automakers continue to prioritize in-vehicle technology and connectivity, the automotive display market is expected to witness significant growth, offering opportunities for display manufacturers to innovate and supply advanced display solutions tailored to the automotive sector.

The price volatility of display components poses a significant restraint to the expansion of the embedded display market. Display components, including LCD panels, OLED displays, and touch sensors, are subject to fluctuating prices due to several factors such as supply chain disruptions, changes in raw material costs, and market demand dynamics. These fluctuations are likely to impact manufacturing costs and profit margins for display manufacturers, as well as pricing strategies for OEMs and end-users. Moreover, price volatility makes it challenging for companies to forecast production costs accurately and maintain competitive pricing in the market. Additionally, sudden price hikes or shortages in display components are expected to disrupt supply chains and lead to delays in product launches or production setbacks for device manufacturers. To mitigate the impact of price volatility, industry players need to adopt proactive supply chain management strategies, diversify sourcing channels, and invest in R&D to develop cost-effective display solutions without compromising quality or performance.

Embedded Display Market Trends

The integration of touchscreen technology is a prominent trend fostering innovation in the embedded display market. Touchscreens have become prevalent in various applications, including consumer electronics, automotive dashboards, industrial control panels, and other applications due to their intuitive user interface and interactive capabilities. Touchscreens enable users to directly interact with digital content, navigate menus, input commands, and manipulate objects on the display surface using their fingertips or styluses. The growing adoption of touchscreen technology in embedded displays offers numerous benefits, including improved user experience, simplified user interfaces, and increased productivity. Moreover, advancements in touch panel technologies such as multi-touch, capacitive sensing, and haptic feedback are enhancing the functionality and responsiveness of touchscreen displays. As demand for touchscreen-enabled devices is growing steadily across various industries, the integration of touchscreen technology in embedded displays is expected to remain a key trend,. This trend is anticipated to drive market growth and foster innovation in user interface design and interaction.

Segmentation Analysis

The global embedded display market is segmented based on device, technology, application, and geography.

By Device

Based on device, the market is categorized into portable and fixed. The fixed segment dominated the market with a share of 58.92% in 2023. This growth is mainly attributed to higher demand for devices or applications requiring fixed displays, propelled by industries such as manufacturing, healthcare, and home automation. Advancements in display technologies, coupled with decreasing costs potentially encouraged manufacturers to integrate displays into a wider range of fixed devices, thereby enhancing market penetration. Additionally, the reliability, durability, and long lifecycle of fixed displays contributed to their popularity among industries seeking robust and dependable solutions. The dominance of the fixed segment underscores its importance in the embedded display market landscape, driven by the diverse needs and applications of static display solutions.

By Technology

Based on technology, the market is classified into liquid crystal display (LCD), light emitting diode (LED), organic light emitting diode (OLED), and others. The organic light emitting diode (OLED) segment is anticipated to witness the highest CAGR of 9.28% over the forecast period due to its numerous advantages over traditional LCDs, including superior picture quality, wider viewing angles, faster response times, and thinner form factors. These attributes make OLED displays highly desirable for a wide range of applications, from smartphones and televisions to automotive displays and wearable devices. Additionally, ongoing technological advancements and innovations in OLED manufacturing processes are contributing to the reduction of production costs, making OLED displays more affordable and accessible to consumers. Moreover, increasing consumer demand for premium devices with high-resolution displays and vibrant colors is boosting the adoption of OLED technology. Given these considerations, the OLED segment is projected to experience the highest growth rate over the forecast period, fueled by its superior performance characteristics and expanding market opportunities across various industries.

By Application

Based on application, the market is divided into automotive, consumer electronics, fitness equipment, industrial automation, and others. The automotive segment garnered the highest revenue of USD 6.50 billion in 2023 propelled by the rapidly growing automotive industry equipped with advanced display technologies into vehicles to enhance driver experience, safety, and connectivity. Features such as infotainment systems, navigation displays, digital instrument clusters, and heads-up displays (HUDs) have become standard in modern vehicles, thereby boosting the demand for embedded displays. Additionally, regulatory requirements for improved safety features, such as rear-view cameras and airbags have increased the adoption of displays in automobiles. Furthermore, the growing popularity of electric vehicles and autonomous driving technologies has created additional opportunities for display manufacturers to supply innovative solutions tailored to the automotive sector. The automotive industry's investment in embedded display technologies is contributing significantly to the growth of the segment.

Embedded Display Market Regional Analysis

Based on region, the global embedded display market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

Europe dominated the global embedded display market, securing the highest market share of 36.21% in 2023. The region boasts a strong automotive industry with leading manufacturers focusing on integrating advanced display technologies into vehicles to enhance user experience and safety. The growing demand for electric vehicles and autonomous driving technologies is fueling the adoption of embedded displays in the region. Additionally, Europe has a robust healthcare sector that utilizes embedded displays in medical imaging devices, patient monitoring systems, and diagnostic equipment. The increasing emphasis on digitalization and technological advancements in industries such as manufacturing, retail, and aerospace further contribute to the growing demand for embedded displays in Europe. Furthermore, supportive government initiatives, investment in research and development, and partnerships between industry players and academic institutions stimulate innovation and market growth in the region. Europe's favorable market dynamics position it for significant growth in the embedded display market in the coming years.

North America is likely to experience significant growth at a 5.97% CAGR between 2024 and 2031. This robust growth can be attributed to the high adoption rate of smart devices, IoT applications, and automotive display technologies. Moreover, favorable economic conditions, robust infrastructure, and increasing investments in research and development contribute to the region's prominence in the embedded display market. Furthermore, the presence of key players and strategic partnerships in North America is strengthening its position as a leading hub for embedded display manufacturing and innovation.

Competitive Landscape

The global embedded display market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions. Strategic initiatives, including investments in R&D activities, the establishment of new manufacturing facilities, and supply chain optimization, are foreseen to create new opportunities for market growth

List of Key Companies in the Embedded Display Market

• Avnet, Inc.
• Emerging Display Technologies
• Microsoft
• ANSYS, Inc
• STMicroelectronics
• EDT
• WINSTAR Display Co., Ltd.
• Planar

Key Industry Developments in the Embedded Display Market

• February 2024 (Launch): Planar unveiled upgrades to three LED video wall solutions tailored for indoor, outdoor, and on-camera applications, which include virtual production (VP) and extended reality (XR).

The global embedded display market is segmented as:

By Device

• Portable
• Fixed

By Technology

• Liquid Crystal Display (LCD)
• Light Emitting Diode (LED)
• Organic Light Emitting Diode (OLED)
• Others

By Application

• Automotive
• Consumer Electronics
• Fitness Equipment
• Industrial Automation
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • U.K.
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America