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Egg Protein Powder Market Size, Share, Growth & Industry Analysis, By Product Type (Whole Egg Protein Powder, Egg White Protein Powder, Egg Yolk Protein Powder), By Application, By Distribution Channel, By End-User Industry, and Regional Analysis, 2024-2031
Pages: 148 | Base Year: 2023 | Release: January 2025 | Author: Siddhi J.
The global egg protein powder market size was valued at USD 1512.3 million in 2023 and is projected to grow from USD 1562.5 million in 2024 to USD 2123.9 million by 2031, exhibiting a CAGR of 4.48% over the forecast period.
The market is experiencing steady growth due to surging trend of fitness centers and health clubs. Strong demand from the bakery industry is further driving this growth. In the scope of work, the report includes products offered by companies such as Julian Bakery, Taj Agro International, NOW Foods, GF Ovodry S.p.a, Rose Acre Farms, IGRECA France, EUROVO S.r.l, Sharrets Nutritions LLP, Taiyo Kagaku Co., Ltd., Wulms Egg Group, and others.
The growing focus on health and wellness, coupled with the incorporation of egg protein powder in personal care products, is fueling market expansion. Renowned for its moisturizing, nourishing, and rejuvenating properties, egg protein powder has become a sustainable and versatile ingredient in haircare and skincare formulations. It is widely used in an extensive range of cosmetics products, including shampoos and facial masks.
Egg protein powder is a dietary supplement composed of egg whites. The whites are separated from the yolks before drying and processing them into a powder, which effectively removes the majority of the fat and cholesterol while preserving the protein.
Egg protein powder is a complete protein source that contains essential amino acids. It offers around 24 grams of protein per serving, though the exact amount may vary by brand and product. This powder is mainly utilized in sports and nutritional supplements for its digestibility and high branched-chain amino acid content.
Analyst’s Review
The growing emphasis on health and wellness and the increasing popularity of health clubs and fitness centers have led to increasing demand for egg protein powder. Made from pasteurized, spray-dried whole eggs, it serves as a natural ingredient in food processing and is often unflavored.
Companies such as Taj Agro International offer whole egg containing both egg yolks and whites. Leading market players are also concentrating on product innovation by introducing flavored varieties to cater to diverse consumer preferences.
Companies are actively engaging in mergers, acquisitions, and strategic partnerships to expand their product offerings. Favorable government regulations are anticipated to further support the growth of the market.
The growing demand for functional foods is fostering the growth of the egg protein powder market. Functional foods, which offers health advantages beyond basic nutrition, are increasingly popular among health-conscious consumers.
Egg protein powder, rich in high-quality protein, essential amino acids, and bioactive substances, is particularly favored by fitness enthusiasts. It is mainly used in protein shakes, meal replacements, and dietary supplements due to its high digestibility and nutritional content.
According to the USDA, consumer demand for eggs and egg-based protein powders is increasing. This highlights significant growth opportunities in the market, propelled by increasing consumer preferences for high-quality, protein-rich nutritional products.
The growing demand for functional foods among fitness enthusiasts, athletes, and individuals seeking protein supplements for health and dietary purposes is fueling market growth.
The global egg protein market faces challenges due to fluctuating egg prices and high production costs. These fluctuations are caused by supply chain disruptions, seasonal demand variations, feed price volatility, and disease outbreaks such as avian influenza, which lower egg production.
The high costs of transforming eggs into protein powder are due to the need for advanced machinery, energy-intensive drying procedures, and stringent quality control. To address these challenges, companies are investing in technological advancements, including automation and energy-efficient drying methods, to reduce production costs.
Consumers’ preference is shifting toward natural, high-quality, and functional protein sources, emerging as a notable trend in the egg protein powder market. Key players are emphasizing innovation to meet these demands, with some acquiring companies to strengthen their position.
Recent product launches include egg protein powders with increased solubility, primarily consumed by health-conscious individuals and fitness enthusiasts. These powders are further gaining traction in industries such as beverage, pharmaceutical, and animal feed due to their high digestibility.
Rising popularity of fortified foods and plant-animal protein blends is prompting key players to incorporate egg proteins into food and beverage applications. The expansion of the nutraceuticals and dietary supplement industries is further fueling market growth.
Egg protein powder, rich in high-quality amino acids, is widely used in dietary supplements targeting athletes, health-conscious individuals, and fitness enthusiasts. Additionally, rising consumer awareness of protein-rich meals, preventive healthcare, and a transition from synthetic to natural protein sources are further fostering market expansion.
Innovations in flavored powders and sustainable production processes are major factors contributing to this growing trend. Moreover, the rising prevalence of disorders such as diabetes and obesity boosted the demand for egg protein powder.
The global market has been segmented based on product type, application, distribution channel, end-user, and geography.
Based on product type, the egg protein powder market has been segmented into whole egg protein powder, egg white protein powder, and egg yolk protein powder. The whole egg protein powder segment captured the largest revenue share of 40.21% in 2023.
This powder is increasingly utilized in dietary supplements, functional food applications and sports nutrition due to its amino acid-rich profile, which supports muscle protein synthesis. Consumers are prioritizing natural and minimally processed protein sources.
Based on application, the egg protein powder industry has been bifurcated into food & beverages, and sports nutrition. The food & beverages segment is poised to record at a CAGR of 4.30% over the forecast period. This powder is widely utilized in various food products due to its beneficial properties, such as foaming and emulsification.
The growing demand for protein-rich foods has led to a rise in the adoption of egg protein powder in baking applications. Additionally, it serves as an ideal protein source for bars and shakes. Inclination toward clean-label food products is rising as consumers are increasingly opting for natural ingredients over artificial alternatives.
Based on distribution channel, the market has been segmented into online retail, supermarkets/hypermarkets, specialty stores, and direct sales. The supermarkets/hypermarkets segment is expected to garner the highest revenue of USD 767.2 million by 2031.
Supermarkets/hypermarkets offer customers convenient access to this powder for nutrition, weight management, and muscle building. These distribution channels offer a wide range of options, including plain egg and flavored varieties. These outlets enhance accessibility through promotions and discounts, providing added value to their customers.
Based on end-user the market has been categorized into households & individuals, food processing companies, nutraceutical companies, and cosmetics manufacturers. The food processing companies segment is expected to garner the highest revenue of USD 849.6 million by 2031.
Egg protein powder is utilized in the bakery industry for its foaming and emulsifying properties to improve texture and volume. In sports nutrition, it is gaining popularity due to the growing emphasis on fitness and wellness.
Additionally, it is being incorporated into plant-based and functional foods to meet specific dietary needs and health-conscious consumers. Food manufacturers are increasingly adopting egg protein powder as a cleaner alternative in response to the rising demand for clean labels and natural ingredients.
Based on region, the global market has been classified into North America, Europe, Asia-Pacific, MEA, and Latin America.
North America egg protein powder market accounted for the largest revenue share of 29.06% in 2023, valued at USD 439.5 million. This growth is largely attributed to the rising awareness of protein supplementation, particularly within the health and wellness sector.
The U.S. and Canada represent a substantial market for fitness products, reflecting the rising preference for convenient, protein-rich food products, such as meat and eggs, and innovative products like high-protein egg powder.
North America is home to leading companies and a well-established food processing industry. Regional firms emphasize high-protein product development and invest in research and development to support new product launches.
Asia-Pacific egg protein powder market is projected to grow at a CAGR of 5.37% in the forthcoming years. The region’s rapid urbanization and growing middle-class population in developing economies are creating a demand for functional foods and nutritional supplements.
Rising health awareness, increasing preference for protein-enriched dietary products, adoption of Western dietary habits, and rising disposable incomes are contributing to regional market expansion. Key players are prioritizing innovations in product formulations and expanding distribution channels across regions and countries, thus bolstering regional market expansion.
The global egg protein powder industry report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions.
Companies are implementing impactful strategic initiatives, such as expanding services, investing in research and development (R&D), establishing new service delivery centers, and optimizing their service delivery processes, which are likely to create new opportunities for market growth.
Key Industry Developments
By Product Type
By Application
By Distribution Channel
By End-User
By Region