Market Perspective

The global Egg Protein Powder Market was valued at USD 8.12 billion in 2022 and is projected to reach USD 13.45 billion by 2030, growing at a CAGR of 5.80% from 2023 to 2030.

The rising consumer demand and appeal for protein supplements are leading to the expansion of the egg protein powder market. In addition, the increasing number of athletes, fitness enthusiasts, and growing awareness about the advantages of healthy lifestyles have contributed to the higher demand for egg protein powder in recent years.

Furthermore, the use of egg protein in the food and beverage industry is highly versatile, as it can serve various functions such as emulsifying, solubilizing, foaming, and gelling which attracts consumer base and drives the market. As a result, market leaders are prioritizing meeting the growing demand and implementing strategic marketing initiatives to attract consumers and drive egg protein powder market growth in the future. However, the high cost of egg protein powder may hinder the market's expansion.

Analyst’s Review on Egg Protein Powder Market

The global market for egg protein powder is projected to experience significant growth in the upcoming years. One of the main drivers of this growth is the rising demand for protein supplements among fitness enthusiasts and athletes. In addition, the market is being fueled by the increasing awareness of the various health benefits offered by egg protein powder, including muscle building, weight management, and enhanced immune function.

Furthermore, egg protein powder market expansion is also attributed to the growing popularity of veganism and the preference for plant-based protein alternatives. Moreover, the introduction of new flavors and formulations in egg protein powder products is attracting a wider range of consumers, thereby boosting market growth. Overall, considering these factors, it is anticipated that the egg protein powder market will witness substantial growth in the future.

Market Definition

Egg protein powder is made by removing the yolks from eggs, thereby dehydrating and pasteurizing the whites. Egg protein and egg protein powder is considered as a highly digestible, high-quality, complete protein. In addition, egg protein contains various nutrients such as amino acids, dietary fiber, sugar, and carbohydrates, and is also rich in branched-chain amino acids. It is also considered similar to other proteins from animal sources.

Egg protein powder comes in  three types such as whole egg powder, egg white powder, and egg yolk powder and is used in various applications that include bakery products, meat products, ice cream, dietary supplements, and others. The increased awareness about the benefits associated with egg protein powder across the globe is set to drive the growth of the market in the coming years.

Market Dynamics

The growing demand for egg protein powder is being driven by the increasing awareness of its nutritional benefits. In response to the rising interest in health and alternative protein sources, more people are recognizing the advantages of using egg protein powder. It is packed with essential amino acids, vitamins, and minerals, making it an excellent option for muscle recovery and overall wellness.

This heightened awareness has resulted in a greater demand for egg protein powder, which in turn has fueled market growth. Moreover, egg protein powder is not limited to athletes and bodybuilders, it is also popular among individuals with specific dietary restrictions, such as vegetarians or those with lactose intolerance. Its versatility allows for easy incorporation into various recipes and smoothies, providing a convenient way to increase protein intake.

For instance,

• In November 2021, United Nations Food and Agriculture Organization (FAO) invested in piloting the project to manufacture egg powder from eggs in Rwanda. This this was done to address the growing demand the growing demand for egg protein across the globe.

Thus, the market is witnessing an increase in innovative products, including flavored and fortified egg protein powders that cater to evolving consumer preferences. However, allergenicity and high prices associated with egg protein powder is expected to limit the growth of the market

Segmentation Analysis

The global egg protein powder market is segmented based on type, application, and geography.

Based on type, the egg protein powder market is bifurcated into whole egg powder, egg white powder, and egg yolk powder. Egg white powder is expected to dominate the market in coming years, as it is a versatile ingredient that is beneficial for health-conscious consumers. With its high protein content, fat-free composition, low calorie count, and absence of cholesterol and common allergens, it offers a range of advantages which attracts the consumer base. In addition, it seamlessly blends into various culinary applications without overpowering the flavors of dishes due to its neutral taste and odor.

Moreover, the extended shelf life and convenience of egg white powder, along with strong scientific research support, further enhance its appeal. Thus, rising emphasis on health, fitness, and dietary preferences in current trends contributes to its growing popularity.                     

Based on application, the egg protein powder market is bifurcated into bakery, meat products, ice cream, dietary supplements, and other applications. The dietary supplements segment is expected to have the largest share the egg protein powder market. As, these dietary supplements provide a practical and potent way to fulfill consumers' protein needs. They offer a wide range of nutrients in concentrated form, making it more convenient for individuals to meet their nutritional requirements.

In addition, dietary supplements can be easily incorporated into daily meal plans or tailored dietary regimes which drives segment's demand, as it's portability and diverse formulations make it ideal for people with busy schedules and varied preferences. Furthermore, it's popularity is driven by their improved nutritional content, and clear labeling which drives the segment's growth.

Geographical Analysis

Based on regional analysis, the global egg protein powder market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

North America is expected to dominate the market in coming years, as the region has a strong emphasis on health and fitness, with a well-developed market for dietary supplements and nutrition products. In addition, consumer preferences for convenience, clean-label products, and high-quality protein align with the qualities of egg protein powder, making it a popular choice. Thus, North America's diverse dietary trends, strong regulatory standards, accessible retail channels, and effective marketing strategies further enhance the adoption of egg protein powder. 

Asia-Pacific is expected to dominate egg protein powder market in coming years. This is attributed to rising health and wellness awareness, a flourishing fitness and sports culture, and increasing disposable incomes are driving demand for high-quality protein sources.

In addition, various dietary trends and the expansion of the middle class contribute to the market's growth in the region. Furthermore, urbanization has created a need for convenient and accessible protein products, further boosting the popularity of egg protein powder, moreover, educational efforts and marketing campaigns have played a crucial role in raising awareness of the benefits of egg protein powder in the Asia-Pacific region.

Competitive Landscape

The global egg protein powder industry study will provide valuable insights with an emphasis on the fragmented nature of the global market. Prominent players are focusing on several key business strategies, such as partnerships, mergers & acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their respective market shares across different regions. Expansion & investments involve a range of strategic initiatives including investments in R&D activities, new manufacturing facilities, and supply chain optimization. The major players in the egg protein powder market are:

• Bouwhuis Enthoven
• Rose Acre Farms
• Taiyo International
• Taj Agro International
• Nutra Healthcare Private Limited
• NOW® Foods
• SANOVO TECHNOLOGY GROUP
• EUROVO S.r.l.
• IGRECA France
• BIOVEN INGREDIENTS

Key Developments

• January 2022 (Product Launch): Noblegen Inc., which is an advanced nutritional ingredient company, launched its first direct-to-consumer facing product, a plant-based “whole egg” powder.

The global Egg Protein Powder Market is segmented as:

By Type

• Whole Egg Powder
• Egg White Powder
• Egg Yolk Powder

By Application

• Bakery
• Meat Products
• Ice Cream
• Dietary Supplements
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America