Consumer Goods

Dog Treats, Chews, & Toppers Market

Global Industry Analysis and Forecast 2023-2030

Pages : 120

Base Year : 2022

Released Year : February 2024

Format :Pdf Ppt Xls

Report ID:KR491

Author : Priyanka V.

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Base Year

2022

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Forecast Year

2023-2030

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Historical Years

2018-2021

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Market Value (2022)

USD 10.12 Billion

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Forecasted Value (2030)

USD 16.21 Billion

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CAGR (2023 - 2030)

5.9%

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Fastest Growing Region (2023 - 2030)

Asia Pacific

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Largest Region

North America

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By Product Type

Freeze Dried Treats, Training Treats, Dental Chews, Jerky Treats, Biscuits & Cookies, Others.

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By Ingredient Type

Plant-Based, Animal-Based.

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By Puppy Stage

Puppy, Adult Dogs.

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By Sales Channel

Hypermarkets/Supermarkets, Pet Specialty Stores, Drug Stores, Convenience Stores, Online Retail.


Market Perspective

The global Dog Treats, Chews, & Toppers Market was valued at USD 10.12 billion in 2022 and is projected to reach USD 16.21 billion by 2030, growing at a CAGR of 5.9% from 2023 to 2030.

The dog treats, chews, & toppers market is witnessing significant growth due to the increasing demand for natural and organic pet food products. Consumers are becoming more conscious of the ingredients used in pet food and are willing to pay a premium price for products that are free from artificial flavors, colors, and preservatives. This shift in consumer behavior is encouraging manufacturers to launch new products that cater to this demand. Additionally, the rising pet humanization trend, where pets are treated as family members, is contributing significantly to the growth of the dog treats, chews, & toppers market. Furthermore, pet owners are increasingly willing to spend on high-quality treats, chews, and toppers to ensure the health and well-being of their beloved pets.

Moreover, consumer behavior and convenience play crucial roles in shaping purchasing decisions. For instance, pet owners with busy schedules are looking for treats, chews, and toppers that are easy to serve and consume, allowing them to provide their dogs with a rewarding experience without compromising on their own time constraints. This has led to the rise of products that are individually packaged, portion-controlled, and portable for on-the-go consumption.

Overall, the global dog treats, chews, & toppers market is expanding rapidly due to the surge in demand for natural and organic pet food products and the pet humanization trend. As pet owners continue to prioritize the health and well-being of their pets, the market is expected to further expand in the forthcoming years.

 Analyst’s Review on Dog Treats, Chews, & Toppers Market

The global dog treats, chews, & toppers market has witnessed substantial growth in recent years. This growth is attributed to the increasing trend of pet humanization, where pets are considered family members and their owners are willing to spend more on their well-being. As a result, there has been a surge in demand for premium and natural dog treats, chews, and toppers that offer several health benefits. Additionally, consumers are becoming more conscious of the ingredients used in these products and are inclined towards purchasing those that are free from artificial additives and preservatives.

This shift in consumer preferences has prompted dog treat manufacturers to focus on developing products that are made with wholesome and nutritious ingredients. As a result, organic and grain-free options have become increasingly popular, catering to owners who prioritize their pet's dietary needs.

Market Definition

Dog treats, chews, and toppers are products specifically formulated for dogs, created to provide additional nutrition, dental care, and entertainment. In recent years, the dog treats, chews, & toppers market for these pet products has witnessed significant growth, driven by increasing pet ownership and the growing demand for premium and natural products. Consumers are becoming mindful of the health and well-being of their furry companions, leading them to seek high-quality and nutritious treats, chews, and toppers.

Furthermore, in a highly competitive dog treats, chews, & toppers market, companies are constantly introducing new and unique flavors, ingredients, and packaging to attract consumers. For instance, some companies are incorporating organic and natural ingredients into their products to cater to the increasing demand for healthier options. Additionally, the use of functional ingredients such as probiotics and antioxidants has gained significant traction in recent times, as pet owners seek treats that offer additional health benefits. Furthermore, the rise of e-commerce platforms has provided convenience for consumers, allowing them to explore a wide range of options and compare prices easily. As a result, with the ongoing evolution of the dog treats, chews, & toppers market, companies are staying alert to adapt to changing consumer preferences to maintain a competitive edge.

Market Dynamics

The humanization of pets has been a significant trend in recent years, with pet owners treating their furry companions more like family members than ever before. This shift in mindset has led to a growing demand for high-quality and nutritious pet products, including dog treats, chews, and toppers. Additionally, pet owners are looking for products that mirror their own dietary preferences and health-conscious choices, which is driving the growth of the dog treats, chews, & toppers market. Furthermore, with an increased focus on natural and organic ingredients, pet owners are willing to pay a premium for products that are not only tasty but also beneficial for their pet's overall well-being. Additionally, the increasing number of pet owners who regard their pets as emotional support companions has fueled the demand for treats and chews that provide comfort and entertainment.

Moreover, in terms of consumer behavior, pet owners are becoming more conscious of the ingredients and sourcing of products they purchase for their pets. They are actively searching for brands that align with their values and offer transparency in their manufacturing processes. This has created a competitive landscape in the dog treats, chews, & toppers market, with companies striving to differentiate themselves by offering unique and innovative products. For instance, some brands have introduced grain-free and limited ingredient options to cater to pets with specific dietary needs or allergies. Others have focused on incorporating functional ingredients, such as probiotics or joint-supporting supplements, to enhance the health benefits of their products. Thus, the humanization of pets has driven the growth of the dog treats, chews, and toppers market by influencing consumer behavior and creating a demand for high-quality, nutritious, and indulgent products.

However, the expansion of the dog treats, chews, & toppers market is being hindered by environmental and ethical issues as a result of the growing focus on sustainability and animal welfare. Customers are showing an increased awareness of the components and manufacturing processes associated with pet food items. This shift in consumer behavior has led to a demand for natural, organic, and eco-friendly options in the dog treats and chews segment. In order to thrive in this evolving landscape, industry players need to adapt their offerings, improve transparency, and invest in sustainable practices.

Segmentation Analysis

The global dog treats, chews, and toppers market is segmented based on product type, ingredient type, life stage, sales channel, and geography.

Based on product type, the market is bifurcated into freeze dried treats, training treats, dental chews, jerky treats, biscuits & cookies, and others. The freeze dried treats segment held the largest market share in 2022, as these products offer numerous benefits for both pet owners and their furry companions. The freeze-drying process preserves the nutritional content of the ingredients, thereby ensuring that dogs receive all the essential nutrients they need. Additionally, freeze-dried treats and chews have a longer shelf life compared to other types of dog treats, making them a convenient choice for pet owners. Moreover, it offers a wide range of flavors and options to cater to different dietary preferences and restrictions, making it a versatile choice for dogs with specific needs. Overall, these benefits make freeze-dried products a popular choice in the dog treats, chews, and toppers market.

Based on ingredient type, the dog treats, chews, & toppers market is bifurcated into plant based and animal based. The animal based segment accounted for the largest market share in 2022, as dogs are natural carnivores with a strong instinctual desire for meat. As a result, treats and chews made from animal-based ingredients are more appealing to their taste buds and satisfy their cravings. Additionally, animal-based treats often provide a higher protein content, which is essential for a dog's overall health and well-being. This has led pet owners to gravitate towards these products, as they prioritize providing their furry companions with a nutritious and balanced diet. Furthermore, animal-based treats and chews tend to have a longer shelf life compared to plant-based alternatives, thereby making them more convenient for pet owners to store and use.

Based on distribution channel, the market is bifurcated into hypermarkets/supermarkets, pet specialty stores, drug stores, convenience stores, and online retail. Hypermarkets and supermarkets are dominating the global dog treats, chews, & toppers market in 2022, driven by their wide reach and strong distribution networks, allowing them to easily stock and display a variety of dog treats and related products. This accessibility makes it convenient for pet owners to find and purchase these items in one place, rather than having to visit multiple specialty stores. Additionally, hypermarkets and supermarkets typically offer competitive pricing due to their bulk purchasing power, which makes them an attractive option for cost-conscious consumers. Moreover, supermarkets often invest in marketing and promotional activities, thus creating awareness and driving the demand for their dog treat products. This results in increased sales and customer loyalty, further solidifying their dominance in the dog treats, chews, & toppers market.

Geographical Analysis

Based on region, the global dog treats, chews, & Toppers market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

North America accounted for the largest market share in 2022. This dominance is attributed to several key factors, such as a significant shift in consumer behavior toward prioritizing the health and well-being of their pets. This has led to a growing demand for natural and organic dog treats, prompting North American manufacturers to capitalize on this trend. The increase in pet ownership in the U.S. has led to a rise in demand for pet products. For instance, in February 2024, PetKeen reported that there are roughly 5 million U.S. homes with one or more pets.  Additionally, the region boasts a strong competitive landscape with a wide range of innovative and high-quality products. North American companies have also been quick to adapt to emerging trends, such as the rise of grain-free and limited ingredient treats, further solidifying their position in the dog treats, chews, & toppers market.

Asia-Pacific is expected to be the fastest-growing region in the dog treats, chews, & toppers market through the projected period due to the growing trend of pet ownership, in countries such as China and India, where the middle-class population is expanding rapidly. With surging disposable incomes a greater number of individuals are willing to spend on their pets, which includes purchasing high-quality treats and chews. Additionally, there is a shift in consumer behavior toward more natural and organic products, driven by growing concerns regarding pet health and wellness. Overall, these factors contribute to the significant growth of the dog treats, chews, & toppers market in the Asia-Pacific region.

Competitive Landscape

The global dog treats, chews, & toppers market study will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their dog treats, chews, & toppers market shares across different regions. Expansion & investments are the major strategic initiatives adopted by companies in this sector. Industry players are investing extensively in R&D activities, building new manufacturing facilities, and supply chain optimization

The major players in the Dog Treats, Chews, & Toppers Market are:

  • General Mills Inc.
  • Merrick Pet Care
  • Zuke's
  • Mars, Incorporated
  • Plato Pet Treats
  • The Honest Kitchen
  • Canidae
  • Primal Pet Food
  • Redbarn Pet Products LLC
  • Natural Balance Pet Foods, Inc.

Key Developments

  • May 2022(Product launch): Wellness Pet Company introduced Good Dog by Wellness, a brand of all-natural treats for dogs with the mission to create a better life together between dogs and dog parents.

The global Dog Treats, Chews, & Toppers Market is segmented as:

By Product Type

  • Freeze Dried Treats
  • Training Treats
  • Dental Chews
  • Jerky Treats
  • Biscuits & Cookies
  • Others

By Ingredient Type

  • Plant-Based
  • Animal-Based

By Puppy Stage

  • Puppy
  • Adult Dogs

By Sales Channel

  • Hypermarkets/Supermarkets
  • Pet Specialty Stores
  • Drug Stores
  • Convenience Stores
  • Online Retail

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • UK
    • Spain
    • Germany
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • North Africa
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America.
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Frequently Asked Questions (FAQ's)
The global dog treats, chews, & toppers is projected to reach USD 16.21 billion by 2030, growing at a CAGR of 5.9% from 2023 to 2030.
The global dog treats, chews, & toppers market was valued at USD 10.12 billion in 2022.
The major driving factor for the market growth are increasing pet adoption, along with increased demand for premium quality pet food products across the globe.
Top manufacturers of dog treats, chews, & toppers market are General Mills Inc., Merrick Pet Care, Zuke's, Mars, Incorporated, Plato Pet Treats, The Honest Kitchen, Canidae, Primal Pet Food, Redbarn Pet Products LLC, and Natural Balance Pet Foods, Inc., among others.
Asia-Pacific is the fastest growing region in the forecasted period (2023-2030).
By product type, freeze dried treats segment will hold the maximum share in the dog treats, chews, & toppers market in forecast period.
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