Bio-Based Cosmetics Market Size

The global Bio-Based Cosmetics Market size was valued at USD 6.38 billion in 2023 and is projected to grow from USD 6.72 billion in 2024 to USD 10.21 billion by 2031, exhibiting a CAGR of 6.15% during the forecast period. In the scope of work, the report includes products offered by companies such as L’Oréal S.A., The Estée Lauder Companies, Shiseido Company, Limited, Amway Corp, Roquette Frères, DSM, Symrise AG, Burt’s Bee, Weleda, BASF SE and others.

Increasing shift toward vegan cosmetics and rising consumer demand for organic products are propelling market expansion. Eco-friendly packaging solutions represent a significant opportunity for the bio-based cosmetics market, aligning with the growing consumer demand for sustainable products.

By adopting packaging made from recyclable, biodegradable, or compostable materials, companies are reducing their environmental footprint in order to appeal to environmentally conscious consumers. This move not only supports the reduction of plastic waste but also reinforces the overall brand image of being environmentally responsible.

For instance, in October 2023, Gerresheimer and Rezemo forged a strategic partnership to provide innovative and sustainable closures for primary packaging solutions in cosmetics, food and beverages, and the pharmaceutical industry. This collaboration marks a significant advancement in environmentally friendly packaging, combining recyclable glass containers with bio-based closures.

Furthermore, innovations in packaging, such as reusable containers and refillable options, offer additional convenience and value to customers, enhancing their loyalty. Companies leverage eco-friendly packaging as a unique selling point, differentiating their products in a competitive market.

Moreover, collaborating with suppliers of sustainable packaging materials leads to cost efficiencies and ensures a steady supply of eco-friendly options. Emphasizing the use of minimalistic and sustainable packaging reduces transportation costs and carbon emissions. As the market continues to evolve, integrating eco-friendly packaging solutions can help companies meet regulatory requirements, address consumer preferences, and contribute to a more sustainable future.

Bio-based cosmetics are personal care products formulated with ingredients derived from natural sources such as plants, minerals, and marine resources, as opposed to synthetic chemicals. These products often prioritize the use of organic and sustainably sourced ingredients, ensuring minimal environmental impact and enhanced skin compatibility. Product types within the bio-based cosmetics market include skincare, haircare, makeup, and fragrances.

Skincare products may feature ingredients such as aloe vera, chamomile, and green tea, known for their soothing and rejuvenating properties. Haircare products often incorporate botanical oils and extracts that promote scalp health and hair vitality. Makeup products, including foundations, lipsticks, and eyeshadows, utilize natural pigments and moisturizers to achieve desired aesthetics without compromising skin health.

Distribution channels for bio-based cosmetics vary widely, ranging from traditional brick-and-mortar stores such as specialty organic shops and department stores to online platforms, where consumers conveniently explore and purchase a wide array of products. Additionally, subscription services offering curated boxes of bio-based cosmetics are gaining popularity, providing consumers with regular access to new and innovative products in the market.

Analyst’s Review

The bio-based cosmetics market is witnessing substantial growth driven by consumer preferences for natural and sustainable products. Key players in the market are adopting a multi-faceted strategy to capitalize on this trend. These strategies include significant investments in research and development to create innovative formulations using advanced biotechnology.

For instance, L'Oréal aims to ensure that 95% of its formula ingredients is bio-based, sourced from abundant minerals or derived through circular processes, by 2030.

Companies are also focusing on sustainable sourcing practices to ensure the availability and quality of natural ingredients, which helps in building a transparent and trustworthy brand image. In terms of marketing, leveraging social media and influencer partnerships has proven effective in reaching and engaging target audiences, particularly the environmentally-conscious millennial and Gen Z consumers.

Moreover, strategic collaborations and partnerships with biotechnology firms and packaging companies are enabling the development of superior products and sustainable packaging solutions.

For instance, in May 2024, Global Bioenergies achieved a milestone in its plant project for the cosmetics markets, completing the basic engineering phase. Scheduled for commissioning in mid-2027, this phase has detailed the units necessary for fully integrated production of cosmetic-grade isobutene derivatives.

Current growth trends indicate a positive trajectory, with increasing market penetration in emerging economies where rising disposable incomes are fueling the demand for premium bio-based cosmetics. However, maintaining product consistency and managing higher production costs remain critical challenges. It is imperative for companies to continuously innovate and optimize their supply chains to sustain long-term growth and maintain a competitive edge in the evolving market landscape.

Bio-Based Cosmetics Market Growth Factors

The increasing consumer demand for natural and organic products is a significant driver in the bio-based cosmetics market. As consumers become more aware of the potential health risks associated with synthetic chemicals, they are increasingly seeking out products that are perceived as safer and more environmentally friendly. This shift in consumer preferences is fueled by growing awareness of sustainability issues and a desire to support ethical and eco-friendly brands.

Natural and organic cosmetics are often formulated with plant-based ingredients, essential oils, and botanical extracts that are free from harmful chemicals, making them appealing to health-conscious consumers. This demand is also influenced by the rise of the clean beauty movement, which emphasizes transparency in ingredient sourcing and product formulation.

Companies are responding to this trend by expanding their product lines to include a wider variety of bio-based options, enhancing their marketing efforts to highlight the natural and organic aspects of their products, and obtaining certifications that validate their commitment to sustainability. The increasing consumer demand for natural and organic products is expected to continue driving innovation and growth in the bio-based cosmetics market.

Higher production costs present a significant challenge in the market. The production of bio-based cosmetics often involves sourcing high-quality natural and organic ingredients, which are more expensive than synthetic alternatives.

Additionally, the processes required to extract and preserve these natural ingredients are more complex and resource-intensive, further driving up costs. These higher production costs are often passed on to consumers in the form of higher retail prices, which limit the accessibility of bio-based cosmetics to a broader audience.

Companies must navigate the delicate balance between maintaining product affordability and ensuring high standards of quality and sustainability. To address this challenge, some companies are investing in advanced technologies and efficient supply chain management practices to reduce production costs without compromising on quality.

Moreover, scaling up production helps achieve economies of scale, making bio-based cosmetics more competitively priced. Despite these efforts, higher production costs remain a barrier to market growth, necessitating ongoing innovation and strategic planning to make bio-based cosmetics more accessible to a wider consumer base.

Bio-Based Cosmetics Market Trends

The growing trend toward vegan and cruelty-free cosmetics is a significant development in the bio-based cosmetics market. This trend is driven by increasing consumer awareness of animal welfare issues and a desire to support ethical and humane practices in the beauty industry. Vegan cosmetics are formulated without any animal-derived ingredients, while cruelty-free products are not tested on animals at any stage of their development.

This trend aligns with the broader movement toward sustainability and ethical consumption, as consumers seek products that reflect their values. Companies are responding by reformulating their products to eliminate animal-derived ingredients and obtaining certifications from recognized organizations that validate their cruelty-free claims.

This shift is not only meeting consumer demand but also opening up new market opportunities, particularly among younger consumers who prioritize ethical considerations in their purchasing decisions. Additionally, the rise of social media and influencer marketing has amplified the visibility and appeal of vegan and cruelty-free cosmetics, further driving their popularity.

Segmentation Analysis

The global market is segmented based on product type, ingredient, end user, distribution channel, and geography.

By Product Type

Based on product type, the market is categorized into skincare, haircare, makeup, fragrances, and others. The skincare segment captured the largest bio-based cosmetics market share of 45.65% in 2023, primarily attributed to the rising consumer focus on health and wellness, which has significantly driven the demand for natural and organic skincare products. The skincare segment is further classified into cream, oils, moisturizers, cleansers, and others.

As consumers become more conscious of the ingredients in their skincare routines, there is a marked preference for products that promise safety and efficacy without harmful chemicals. This trend is further being fueled by the increasing prevalence of skin conditions such as acne, eczema, and aging-related issues, which consumers seek to address with gentle, bio-based solutions.

The expanding availability of innovative skincare products featuring botanical extracts, essential oils, and other natural ingredients also plays a crucial role. Moreover, the influence of social media and beauty influencers promoting skincare regimens has elevated consumer awareness and interest in maintaining healthy skin.

Additionally, advancements in skincare technology and formulations, along with the growing popularity of holistic beauty approaches, contribute to the dominant market share of the skincare segment.

By Ingredient

Based on ingredient, the bio-based cosmetics market is classified into plant-based, mineral-based, and others. The plant-based segment is poised to record a staggering CAGR of 6.52% through the forecast period. Increasing consumer inclination toward plant-based ingredients, perceived as safer and more environmentally friendly, is a major contributor.

As awareness of the benefits of plant-based cosmetics grows, consumers are actively seeking products that align with their health and ethical values. The clean beauty movement, which emphasizes transparency and natural ingredients, is further boosting the demand for plant-based cosmetics. Technological advancements in extracting and formulating plant-based ingredients have enhanced product efficacy and appeal, leading to a broader range of innovative and effective products.

Additionally, regulatory support for natural and sustainable ingredients has created a favorable market environment, encouraging manufacturers to expand their plant-based offerings. The rise of veganism and the demand for cruelty-free products also play a significant role, as plant-based cosmetics typically meet these criteria.

By End User

Based on end user, the market is divided into specialty stores, hypermarket/supermarkets, pharmacies/drug stores, online retailers, and others. The specialty stores segment garnered the highest revenue of USD 2.23 billion in 2023, propelled by their focused approach to catering to the specific needs and preferences of consumers seeking bio-based cosmetics.

These stores offer a curated selection of high-quality, niche products, often featuring exclusive brands that are not readily available in mass-market retail outlets. This exclusivity and specialization attract discerning consumers who value personalized service and expert advice, enhancing the overall shopping experience.

Additionally, specialty stores often provide a more immersive and educational environment, with knowledgeable staff who guide customers through the benefits and uses of bio-based cosmetics. The growing trend toward experiential retail, where consumers seek more than just products but also a connection with brands and their values, further supports the success of specialty stores.

Moreover, these stores are adept at leveraging in-store promotions, sampling, and events to engage customers and drive sales. Their ability to create a loyal customer base through exceptional service and tailored product offerings significantly contributes to their leading revenue position in the market.

Bio-Based Cosmetics Market Regional Analysis

Based on region, the global market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

Bio-Based Cosmetics Market Size & Share, By Region, 2024-2031

North America bio-based cosmetics market share accounted for 38.15% and was valued at USD 2.43 billion in 2023, largely due to the region's high consumer awareness and demand for natural and organic products. The growing emphasis on sustainability and eco-friendliness among consumers has significantly driven the adoption of bio-based cosmetics.

The presence of major industry players and innovative startups in North America has also contributed to market growth, as these companies continually introduce new and effective bio-based products. Furthermore, stringent regulations by authorities, such as the FDA regarding cosmetic ingredients have pushed manufacturers to prioritize safer, natural formulations.

The robust retail infrastructure, including specialty stores and online platforms, facilitates easy access to a wide range of bio-based cosmetics for consumers. Additionally, the influence of social media and beauty influencers in North America plays a crucial role in educating and shaping consumer preferences toward natural and sustainable beauty products.

The region's strong economic conditions and higher disposable incomes also enable consumers to spend more on premium bio-based cosmetics, consolidating North America's leading market position.

Asia-Pacific region is poised to grow at the highest CAGR of 6.69% over the review period. The rapid economic development and rising disposable incomes in countries such as China, India, and Japan are significantly boosting consumer spending on premium personal care products, including bio-based cosmetics. The increasing urbanization and changing lifestyles in these regions are also contributing to a heightened demand for high-quality, natural beauty products.

Moreover, there is a growing awareness of the benefits of bio-based cosmetics, supported by extensive marketing campaigns and the influence of social media. The burgeoning middle-class population is becoming more health-conscious and environmentally aware, seeking products that align with their values of sustainability and wellness.

Additionally, the strong cultural emphasis on natural and traditional ingredients in beauty regimens provides a favorable backdrop for the growth of bio-based cosmetics. Local manufacturers are capitalizing on this trend by incorporating indigenous botanical ingredients into their products, further appealing to consumers.

The Asia-Pacific bio-based cosmetics market growth is also facilitated by the expansion of distribution networks, both offline and online, ensuring greater accessibility and reach of bio-based cosmetics across the region.

Competitive Landscape

The global bio-based cosmetics market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions.

Manufacturers are adopting a range of strategic initiatives, including investments in R&D activities, the establishment of new manufacturing facilities, and supply chain optimization, to strengthen their market standing.

List of Key Companies in Bio-Based Cosmetics Market

L’Oréal S.A.
The Estée Lauder Companies
Shiseido Company, Limited
Amway Corp
Roquette Frères
DSM
Symrise AG
Burt's Bee
Weleda
BASF SE

Key Industry Developments

July 2024 (Partnership): Debut announced a partnership agreement with L'Oréal to develop over a dozen essential, bio-identical ingredients. These ingredients will replace conventionally sourced ones currently used in L'Oréal's global beauty and personal care brands, encompassing skin, hair, color cosmetics, and fragrance.
April 2024 (Launch): Roquette Beauté announced the launch of its latest innovation, Beauté by Roquette ST 730 INCI Hydroxypropyl Starch, to the cosmetics market. This groundbreaking ingredient addresses the growing consumer demand for plant-based cosmetics, offering both sustainability and clinically proven efficacy in skincare and makeup products.
July 2023 (Partnership): Shiseido formed a strategic R&D partnership with CHITOSE BIO EVOLUTION PTE. LTD. to accelerate a circular business model by developing and mass-producing microalgae-based ingredients for cosmetics and containers.
May 2023 (Partnership): LUMENE unveiled a pioneering bio-based jar crafted from Finnish forest industry side streams. This advancement extends circularity beyond formulations, as all 50 ml moisturizer jars across its core product lines transition to this innovative wood-based material for both jars and labels. With this move, LUMENE became the first beauty brand to adopt such a bio-based packaging solution.

The global bio-based cosmetics market is segmented as:

By Product Type

Skincare
- Cream
- Oils
- Moisturizers
- Cleansers
- Others
Haircare
- Shampoo
- Oil
- Conditioner
- Others
Makeup
- Foundation
- Lip Balm
- Lipstick
- BB Cream
- Others
Fragrances
- Perfumes
- Body Mists
- Others
Others

By Ingredient

Plant-based
Mineral-based
Others

By End User

Men
Women
Unisex

By Distribution Channel

Specialty Stores
Hypermarket/Supermarkets
Pharmacies/Drug Stores
Online Retailers
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- France
- U.K.
- Spain
- Germany
- Italy
- Russia
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia-Pacific
Middle East & Africa
- GCC
- North Africa
- South Africa
- Rest of Middle East & Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America.