Market Perspective

The global Baby Food Market was valued at USD 86.45 billion in 2022 and is projected to reach USD 143.65 billion by 2030, growing at a CAGR of 5.90% from 2023 to 2030.

The growing awareness about new & innovative baby products, along with organized retail marketing activities increases the demand for various types of baby foods in the market. In addition, the increasing number of working women, the rise in the concerns related to parenting propels the market growth.

Furthermore, during the pandemic, parents were concerned about the health of their babies, thus, even during the pandemic the sale of baby food saw consistent growth. This is to provide the babies, or the infants natural, organic, and healthy food products.

Moreover, the benefits associated with baby food such as softness, easily digestible nature, along with some health benefits, increase its demand in the market, that is expected to propel the growth of the market. However, high prices associated with some premium baby food products is expected to restraint the market.

Analyst’s Review on the Baby Food Market

The growth in demand for natural and organic food for infants and babies, owing increase in a number of working women in recent years. In addition, consumers are shifting towards packed baby foods, due to a lack of time to manage the household, and hectic work schedules. Thus, consumers prefer these baby food products as these are packed with nutrients and healthy content.

Furthermore, the baby food market is growing at a faster rate as it helps in saving time and also helps in maintaining work-life balance for women. Moreover, the health and nutritional requirements of children are at the utmost priority of mothers, thus, baby food manufacturers are also focusing on the greater quality and reasonable baby food, which is driving the growth of the market. Thus, the increasing population of infants and growing penetration of organic baby food is expected to propel the growth of the market in the forecast period. 

Market Definition

Baby food is a soft mash of cereals, vegetables, and fruits that is prepared for infants, babies, and toddlers. Baby food is considered as an ideal substitute for breast milk owing to the presence of essential nutrients that helps in the growth of infants.

As babies lack the necessary muscles and teeth to chew properly, baby food serves as the primary source of nutrients, thus, parents have also shifted towards packaged foods over the years owing to its convenience and the health benefits & nutrients that they provide.

Market Dynamics

The rising disposable income, and growing working female population, along with increased awareness about the benefits associated with baby food, is expected to drive the growth of the market. The hunger and malnutrition issues facing infants in many developing and underdeveloped countries, the market for baby food is also set to grow in the future. The busy work schedules of working women has shifted the preference of women towards convenience foods, ready-to-eat, and baby food products, due to lack of time is propelling the market growth.

In addition, the increased awareness about the benefits associated with baby food such as the development of muscles, brain, and nervous system has increased the demand for baby food products in the market. Furthermore, the growth in organized retail marketing, and malnutrition, rapid urbanization is positively impacting the baby food market.

For instance,

• December 2022:- Mother Nurture launched a new parent-tasted baby-approved range of baby foods. The product is nutritious, preservative-free, and delicious, the base ingredients in its baby food are sourced from high-quality farms and factories all over the world.

Manufacturers are also trying to fulfill the demands of consumers by introducing new products in the market that is boosting the growth of the market in the forecast period.

Segmentation Analysis

The global baby food market is segmented based on type, category, form, distribution channel, and geography.

Based on category, the baby food market is bifurcated into organic and conventional. The conventional segment held the largest market share. As conventional baby food products are widely available and easily accessible to consumers. They can be found in almost every grocery store, making it convenient for parents to purchase them. Additionally, conventional baby food often comes in a variety of flavors and textures, catering to the diverse preferences and dietary needs of infants.

Based on distribution channels, the baby food market is bifurcated into supermarkets/hypermarkets, drugstores/pharmacies, convenience store, and online channels. The supermarkets/hypermarkets segment is expected to dominate the market. This is due to the increased popularity and awareness about baby food across the globe. In addition, the aggressive marketing, various discounts, and offers provided by supermarkets/hypermarkets are boosting product consumption through these channels, thereby fueling the revenue growth of the segment.

Geographical Analysis

Based on region, the global baby food market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

The Asia-Pacific region is expected to lead the market due to the growing working women population, as well as rising awareness about various baby food items that give critical nutrition and safeguard the health of the babies. Furthermore, the market will expand throughout the projection period due to strong distribution and marketing channels and numerous distribution alternatives.

Furthermore, leading competitors in the region's infant food market are actively participating in mergers and acquisitions in order to obtain a competitive edge. In order to provide the recommended infant food, market players are also developing relationships with small- and medium-sized merchants or enterprises. These reasons are accelerating market expansion.

Competitive Landscape

The global baby food industry study will provide valuable insights with an emphasis on the fragmented nature of the global market. Prominent players are focusing on several key business strategies, such as partnerships, mergers & acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their respective market shares across different regions. Expansion & investments involve a range of strategic initiatives including investments in R&D activities, new manufacturing facilities, and supply chain optimization. The major players in the baby food market are:

• Nestle
• Danone S.A.
• Reckitt Benckiser Group PLC
• Abbott
• Heilongjiang Feihe Dairy Co., Ltd.
• HiPP
• The Kraft Heinz Company
• Hero Group
• Kewpie Corporation
• FrieslandCampina

Key Developments

• April 2022- Nestlé-owned Gerber launched a new line of carbon-neutral, plant-protein baby food, called Plant-tastic.
• November 2020- Abbott launched its most innovative infant formula yet, Similac Pro-Advance® with 2'-Fucosyllactose Oligosaccharide† (2'-FL†), which is the first product in Canada with this breakthrough ingredient in infant formula.

The global Baby Food Market is segmented as:

By Type

• Milk Formula
• Dried
• Ready-to-Feed
• Other

By Category

• Organic
• Conventional

By Form

• Powder
• Liquid

By Distribution Channel

• Supermarkets/Hypermarkets
• Drugstores/ Pharmacies
• Convenience Store
• Online Channel

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America