Solikha S.

Solikha is a Senior Primary Research Analyst with experience in conducting and managing primary research across a range of industries and markets. She works closely with clients to understand their research needs, develop relevant approaches, and gather insights that help address key business questions. Her experience covers both quantitative and qualitative research, including questionnaire development, respondent engagement, fieldwork management, data analysis, and insight development. She has worked on research projects involving consumers, professionals, and senior business decision-makers across different geographies. Solikha brings a practical and detail-oriented approach to research, with a focus on understanding what the data means in the context of the business. She enjoys working on projects that involve exploring consumer behaviour, market trends, business challenges, and changing industry dynamics, and turning research findings into insights that can support informed decision-making.