Air Purifier Market Size, Share, Growth & Industry Analysis, By Technology (High-Efficiency Particulate Air (HEPA), Activated Carbon Filters, Ionic Air Purifiers (Ionizers), Others), By Coverage Range, By Sales Channel, By End-User, and Regional Analysis, 2024-2031

Air Purifier Market Size

The global Air Purifier Market size was valued at USD 15.59 billion in 2023 and is projected to grow from USD 16.58 billion in 2024 to USD 26.75 billion by 2031, exhibiting a CAGR of 7.07% during the forecast period. Increasing air pollution levels, coupled with the rising demand for smart and connected air purifiers, are propelling market growth.

In the scope of work, the report includes services offered by companies such as Honeywell International, Inc., Dyson, Eureka Forbes, Xiaomi, Daikin Industries Ltd., Koninklijke Philips N.V., Huawei Device Co., Ltd., IQAir, SAMSUNG, SHARP CORPORATION, and others.

The growing demand for smart and connected air purifiers is a notable trend in the air purifier market, fueled by advancements in Internet of Things (IoT) technology and increasing consumer demand for convenience and real-time air quality monitoring. These devices are equipped with smart features such as Wi-Fi connectivity, mobile app integration, voice control, and advanced sensors that detect and respond to changes in air quality.

Users are able to monitor and control their air purifiers remotely, receive real-time updates on air quality, and automate settings based on their preferences. This trend enhances user experience significantly and boosts the efficiency and effectiveness of air purifiers. The expanding consumer base that prioritizes smart home technology and is willing to invest in products that offer enhanced functionality and ease of use presents a substantial opportunity for market expansion. Additionally, the development of smart air purifiers offers opportunities for manufacturers to introduce subscription-based services for filter replacements and maintenance.

An air purifier is a device designed to remove contaminants from the air in a room to improve indoor air quality. These devices typically use a combination of filters and technologies to capture and neutralize pollutants such as dust, pollen, smoke, pet dander, mold spores, and volatile organic compounds (VOCs). Common technologies employed in air purifiers include high-efficiency particulate air (HEPA) filters, activated carbon filters, ultraviolet (UV) light, and ionizers. HEPA filters are known for their ability to capture particles as small as 0.3 microns with 99.97% efficiency, which makes them highly effective in reducing airborne allergens and particulate matter.

Activated carbon filters are used to adsorb gases and odors, whereas UV light technology is effective in killing bacteria and viruses. Ionizers release negatively charged ions that attach to airborne particles, causing them to fall out of the air. Air purifiers find applications in residential, commercial, and industrial settings, with the growing adoption in homes, offices, hospitals, schools, and public spaces to ensure a cleaner and healthier indoor environment.

Analyst’s Review

The air purifier market is witnessing robust growth, mainly fueled by increasing awareness of air quality issues and the health benefits associated with clean air. Companies in this market are adopting various strategies to capitalize on the growing demand. Key players are heavily investing in research and development to innovate and introduce advanced air purification technologies that offer superior performance and efficiency.

Additionally, there is a strong focus on expanding product portfolios to include smart and connected air purifiers, which are gaining significant popularity due to their convenience and advanced features. Marketing strategies are evolving as companies increasingly leverage digital platforms and social media to educate consumers on the importance of indoor air quality while promoting their products.

Collaborations and partnerships with technology providers are becoming common to integrate IoT and smart home technologies into air purifiers. While the growth trajectory of the market shows promise, companies must navigate challenges such as high initial costs and maintenance expenses. A critical imperative for key players is to enhance the affordability and accessibility of air purifiers while maintaining high standards of performance and innovation.

Air Purifier Market Growth Factors

Increasing air pollution levels are boosting the expansion of the air purifier market, as deteriorating air quality directly impacts public health and living conditions. Rapid urbanization, industrial emissions, and vehicular exhaust are primary factors contributing to increased levels of particulate matter, nitrogen oxides, sulfur dioxide, and other harmful pollutants. This rise in air pollution has led to a rising awareness of its adverse effects, including respiratory problems, cardiovascular diseases, and reduced overall well-being.

• For instance, in December 2023, the world health organization (WHO) reported that approximately 2.3 billion people, or one-third of the global population, rely on open fires or inefficient stoves fueled by kerosene, biomass (such aswood, animal dung, and crop waste), and coal for cooking. This reliance leads to significant household air pollution. In 2020, household air pollution was estimated to contribute to 3.2 million deaths annually, including over 237,000 children under the age of five. Additionally, in 2021, indoor and outdoor air pollution collectively accounted for 8.8 million deaths globally.

As pollution levels continue to rise, both individuals and organizations are increasingly turning to air purifiers as a preventive measure to mitigate the health risks associated with poor air quality. This trend is further bolstered by regulatory frameworks and environmental policies aimed at reducing emissions and improving air quality.

Moreover, the demand for air purifiers is expected to grow, as consumers seek advanced filtration systems to ensure cleaner indoor environments. Companies in the market are responding to this demand by innovating and offering a wide range of air purifiers specifically designed to tackle specific pollutants and cater to various needs.

The high initial cost associated with air purifiers presents a notable challenge to the development of the market, thereby limiting accessibility for a segment of potential consumers. Advanced air purifiers, particularly those incorporating cutting-edge technologies such as HEPA filters, UV-C light, and smart features, often come with a substantial price tag. This deters price-sensitive consumers and impede adoption, particularly in developing regions where disposable income is lower.

To mitigate this challenge, companies are adopting several strategies such as offering tiered product lines with varying features and price points, implementing financing options or subscription models to distribute the cost, and prioritizing cost reductions through economies of scale and efficient manufacturing processes. By enhancing affordability and accessibility while maintaining product quality, companies are expanding their customer base and fostering market penetration.

Air Purifier Market Trends

Rising awareness of air quality issues is a key trend influencing the air purifier market, as individuals are becoming increasingly informed about the impact of indoor and outdoor air pollution on health. This growing awareness is fueled by increased media coverage, public health campaigns, and scientific studies that highlight the adverse effects of poor air quality, such as respiratory diseases, allergies, and cognitive impairments.

As consumers become more conscious of these health risks, they are more inclined to invest in air purifiers to create a cleaner and healthier indoor environment. This trend is further supported by an increasing focus on wellness and quality of life, which is boosting the demand for products that contribute to a healthier lifestyle. Manufacturers are responding to this notable shift by developing and marketing air purifiers with advanced filtration technologies and smart features that address specific air quality concerns. The increased awareness stimulates consumer interest and prompts regulatory bodies to implement stricter air quality standards, thereby boosting market growth.

Segmentation Analysis

The global market is segmented based on technology, coverage range, sales channel, end-user, and geography.

By Technology

Based on technology, the market is categorized into high-efficiency particulate air (HEPA), activated carbon filters, ionic air purifiers (ionizers), and others. The high-efficiency particulate air (HEPA) segment captured the largest air purifier market share of 42.37% in 2023, largely attributed to its superior filtration capabilities and widespread consumer preference. HEPA filters are renowned for their ability to capture 99.97% of particles as small as 0.3 microns, including allergens, dust mites, pollen, and smoke. This efficiency makes HEPA filters particularly effective in improving indoor air quality and addressing a broad range of airborne contaminants.

The demand for HEPA filters is spurred by increasing awareness regarding air pollution and its health impacts, prompting consumers to seek products that offer reliable protection against harmful particles. Additionally, HEPA filters are a standard feature in many air purifiers due to their proven performance and effectiveness, thereby supporting segmental growth.

By Coverage Range

Based on coverage range, the market is classified into below 250 sq. ft., 250-400 sq. ft., 401-700 sq. ft., and above 700 sq. ft. The below 250 sq. ft. segment is poised to record a staggering CAGR of 8.72% through the forecast period. As urbanization progresses, there is a rising trend of individuals residing in smaller apartments and homes, which is creating a growing need for compact and efficient air purifiers suitable for smaller spaces.

Additionally, the rising awareness of indoor air quality and the growing need for cleaner air in residential settings are prompting consumers to seek affordable and space-efficient air purifiers. The compact size of air purifiers designed for areas below 250 sq. ft. makes them accessible and easy to use in various settings, including small apartments, offices, and single rooms. Furthermore, technological advancements have enhanced the efficacy of these smaller units by incorporating features such as HEPA filters and smart connectivity, all while maintaining cost-effectiveness.

By End-User

Based on end-user, the air purifier market is divided into residential, commercial, and industrial. The residential sector garnered the highest revenue of USD 7.52 billion in 2023, mainly propelled by several factors such as increased consumer awareness of indoor air quality, growing health concerns, and rising disposable incomes. With the surging prevalence of respiratory issues, allergies, and other health problems related to poor indoor air quality, homeowners are increasingly investing in air purifiers to ensure a healthier living environment. The trend toward home wellness and the demand for cleaner indoor air have led to a surge in demand for residential air purifiers.

Additionally, advancements in air purifier technology, such as improved filtration systems and smart features, have enhanced the appeal of these products to consumers. Marketing efforts and educational campaigns have significantly enhanced awareness of the benefits of air purifiers, thus supporting segmental expansion.

Air Purifier Market Regional Analysis

Based on region, the global market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America.

Asia-Pacific air purifier market share stood around 37.81% in 2023 in the global market, with a valuation of USD 5.90 billion, making it the largest market for air purifiers globally. Rapid urbanization and industrialization in countries such as China and India have significantly contributed to deteriorating air quality, leading to increased health concerns and heightened awareness among consumers.

• For instance, in November 2023, Staywell Technologies advanced its product portfolio with the launch of its versatile Wristband Air Purifier Model. This 2-in-1 device functions as both a wristband and a pendant, offering functionality as well as style. The innovation underscores the company's dedication to combating air pollution while enhancing consumer convenience and fashion.

Additionally, the region’s large population and rising disposable incomes have facilitated the widespread adoption of air purifiers, as more households and businesses seek effective solutions to combat air pollution. This growth is further supported by favorable government initiatives and regulations aimed at improving air quality standards. Technological advancements in air purification and increased availability of various models catering to different needs have played a major role in boosting regional market growth.

Europe is anticipated to grow at a robust compound annual growth rate (CAGR) of 7.33% in the forthcoming years. This growth is further fostered by increasing awareness of indoor air quality and its health implications, coupled with a strong regulatory framework that supports environmental and public health initiatives. European countries are implementing stringent air quality standards and promoting policies to reduce air pollution, which fuels the demand for advanced air purification solutions.

Additionally, the rising incidence of respiratory conditions and allergies among the European population is resulting in a shift in consumer preference for high-performance air purifiers. Technological innovations and the growing availability of smart, connected air purifiers that offer enhanced features and functionality are further contributing to the growth of the regional market. The growing trend toward healthier living environments and increased investment in home wellness is expected to propel the Europe market.

Competitive Landscape

The global air purifier market report will provide valuable insight with an emphasis on the fragmented nature of the industry. Prominent players are focusing on several key business strategies such as partnerships, mergers and acquisitions, product innovations, and joint ventures to expand their product portfolio and increase their market shares across different regions. Manufacturers are adopting a range of strategic initiatives, including investments in R&D activities, the establishment of new manufacturing facilities, and supply chain optimization, to strengthen their market standing.

List of Key Companies in Air Purifier Market

• Honeywell International, Inc.
• Dyson
• Eureka Forbes
• Xiaomi
• Daikin Industries Ltd.
• Koninklijke Philips N.V.
• Huawei Device Co., Ltd.
• IQAir
• SAMSUNG
• SHARP CORPORATION

Key Industry Developments

• June 2024 (Launch): IQAir, a leading Swiss air quality technology company, launched its next-generation XE air purifiers in North America. These purifiers, whjch build on their best-selling high-performance models, are equipped with three smart modes. These modes utilize sensor-based operation, automatically adjusting purification levels based on real-time air quality measurements.
• February 2023 (Launch): Samsung Electronics unveiled a new air filter technology designed to capture particulate matter (PM) and decomposes volatile organic compounds (VOCs). This innovative filter has been prototyped for use in air conditioning systems in office buildings, bus terminals, and underground parking facilities at its semiconductor campuses.

The global air purifier market is segmented as:

By Technology

• High-Efficiency Particulate Air (HEPA)
• Activated Carbon Filters
• Ionic Air Purifiers (Ionizers)
• Others

By Coverage Range

• Below 250 Sq. Ft.
• 250-400 Sq. Ft.
• 401-700 Sq. Ft.
• Above 700 Sq. Ft.

By Sales Channel

• Direct Sales
• Hypermarkets/Supermarkets
• Specialty Stores
• Online Retailers

By End-User

• Residential
• Commercial
• Industrial

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • U.K.
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America.