Print On Demand Market

Market Perspective

The global Print On Demand Market was valued at USD 6.67 billion in 2022 and is projected to reach USD 39.40 billion by 2030, growing at a CAGR of 28.80% from 2023 to 2030.

The market has witnessed an upward trend owing to various business-related factors. Notably, the demand for personalized and customized products, including retail, home decor, apparel, drinkware, and accessories, has contributed to this growth. This demand is fueled by evolving consumer preferences and growing inclination towards fast fashion products for special events. Furthermore, the growth of the print on demand market can be attributed to factors such as increasing internet penetration, smartphone usage, distinct fashion apparel, and rising disposable income.

Analyst’s Review on the Print On Demand Market

The extensive adoption of 3D printing for prototyping and designing has contributed to the growth of the print on demand industry. 3D printing offers benefits such as rapid prototyping, home fabrication, and the ability to print functional parts, which has impelled the demand for 3D printers. Additionally, 3D printing is being used extensively in industries such as aerospace, construction, and manufacturing, which is also driving the demand for print-on-demand services.

Market Definition

Print on demand is a technology that allows for the production of customized and personalized products on a small scale, without the need for large-scale printing and storage. It is increasingly being used in various industries such as apparel, home decor, accessories, and drinkware, among others. This technology has revolutionized the printing industry by enabling businesses to produce products on demand, reducing waste and inventory costs. It works by allowing businesses to create and upload their designs to POD service providers who then print, package, and ship the products directly to customers. This enables businesses to offer a wide range of customized products without the need for large-scale production and storage. The benefits of POD technology are numerous. It offers businesses the ability to produce products on demand, reducing the need for large inventories and minimizing the risk of overstocking. Additionally, POD technology allows businesses to offer a wider range of customized and personalized products, increasing customer satisfaction and loyalty.

Print on demand technology offers several advantages for businesses, including reduced overprinting, minimal inventory, and low investment. Businesses can produce small quantities quickly and cost-effectively, which minimizes the risk of unsold stock and the associated costs. POD also enables businesses to offer a wide range of customized and personalized products, increasing customer satisfaction and loyalty. Additionally, service providers handle the printing, packaging, and shipping of products, streamlining the process and reducing workload for businesses. The quick turnaround times and lower costs associated with POD make it an attractive option for businesses looking to offer customized products to their customers while minimizing costs and inventory risk.

Market Dynamics

The expansion of the print on demand market can be attributed to several factors, including the dynamic nature of fashion trends, growing consumer purchasing power, and advancements in printing technology. Additionally, increasing e-commerce sales and widespread adoption of smartphones have contributed to the market's revenue growth. By leveraging services, businesses can offer a diverse range of customizable products, including apparel, shoes, and other goods. The ability to provide unique and personalized designs based on customer preferences has become a key competitive advantage for businesses operating in this market.

The lack of transparency and control for artists or creators is significantly restraining the growth of the market due to limited visibility and control over the production and distribution of artist's work, which can limit their ability to monetize their creations. The concerns pertaining to print on demand include quality control issues due to the use of different printing machines and potential inconsistencies in product quality. These factors are impacting the market growth substantially.

Segmentation Analysis

The global print on demand market is segmented based on offering, product, and geography.

Based on offering, the print on demand market is bifurcated into software and services. The software segment held the largest industry share in 2022. The expansion of the software segment can be attributed to the rising investments in technology by print-on-demand service providers. These service providers offer software solutions such as design-making tools and Application Programming Interface (API). The API enables print-on-demand sellers to seamlessly connect their online stores with the print-on-demand platform, thus enhancing convenience.

Based on product, the print on demand market is categorized into apparel, home decor, drinkware, accessories, and others. The home decor segment accumulated the largest market share in 2022. The surge in demand can be attributed to the growing trend of remote work culture worldwide due to the pandemic. With more individuals staying at home, there is a greater emphasis on enhancing one's home environment. The abundance of home and living products, including mats, cushions, posters, and other items, has provided customers with a diverse range of options, thereby fueling sales.

Geographical Analysis

Based on region, the global print on demand market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

North America dominated the global industry in 2022 due to the availability of robust technology infrastructure, stable economic conditions, and the presence of well-equipped manufacturing facilities for printing products in the region. The increasing inclination towards personalized fashion clothing and distinctive merchandise has significantly contributed to the expansion of the print on demand market. Print on demand platforms offer businesses a budget-friendly and convenient solution to generate and market one-of-a-kind, customized products. Moreover, the increasing levels of consumer disposable income in the United States are highly influential in fueling market growth. Jan 2023 data from Trading Economics reveals that personal disposable income in the U.S. reached approximately USD 19,594.7 billion. In other words, that consumers in the U.S. have more money to spend on non-essential products, leading to a significant boost in market growth.

Competitive Landscape

The global print on demand industry report will provide valuable insight with an emphasis on the fragmented nature of the global market. Prominent players are focusing on several key business strategies such as partnerships, mergers & acquisitions, product innovations, and joint ventures to expand their product portfolios and increase their respective market shares across different regions. Expansion & investments involve a range of strategic initiatives including investments in R&D activities, new manufacturing facilities, and supply chain optimization which could pose new opportunities for the market. The major players in the market are

• Printify, Inc.
• Printful Inc.
• Canva
• Cimpress plc
• CustomCat
• Gelato
• Gooten
• Teelaunch
• Zazzle, Inc.
• RedBubble Group
• PRINTED MIN

Key Developments

• March 2023 (Acquisition): HoneyComm, an e-commerce platform that caters to the health and wellness sector, declared the purchase of the advanced print-on-demand technology from Dropified LLC. This acquisition was worth more than USD 30 million and was expected to bring about a transformation in the health & wellness industry.
• November 2021 (Merger): Printful Inc. collaborated with Vexels to facilitate the seamless integration of designs into the Printful designing tool, thereby empowering customers to create and utilize top-notch designs.

The global Print On Demand Market is segmented as:

By Offering

• Software
• Services

By Product

• Apparel
• Home Decor
• Drinkware
• Accessories
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • UK
  • Spain
  • Germany
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America