Consumer Goods

Sanitary Napkin Market is Expected to Reach USD 37.79 Billion by 2030

Jan 2024

Consumer Goods

As per the report published by Kings Research, the global Sanitary Napkin Market was valued at USD 24.09 billion in 2022 and is projected to reach USD 37.79 by 2030, growing at a CAGR of 5.88% from 2023 to 2030.

The increased awareness about women's health and feminine hygiene is raising the demand for sanitary napkins in the market which is driving the growth of the market. Furthermore, the expanding working women population, as well as shifting purchasing habits for sanitary napkins, fuels market expansion.

Furthermore, the greater understanding of the multiple benefits connected with sanitary napkins has resulted in increased initiatives by various governments to create awareness among women about feminine hygiene, particularly in poor nations is boosting the demand for sanitary napkins in the market. For example, the government of various African countries started distributing free sanitary napkins to school girls in order to promote menstrual education.

Key Insights

  • Based on type, the menstrual pad segment held the largest market share in 2022
  • Based on product type, the disposable menstrual pads segment accounted for 54.32% of the market share in 2022.
  • Based on distribution channel, the supermarkets and hypermarkets segment dominated the largest share in 2022.
  • On the basis of region, North America accounted for the largest market share of 37.78%

Nua Launched a New Campaign in Order to Create Awareness About Sanitary Napkins

  • May 2022 (Campaign): Femtech startup Nua launched a new campaign called #GoWithYourFlow with the brand ambassador Deepika Padukone. The campaign aims to put a stop to stereotypes attached to menstrual health and portray a realistic depiction of women’s menstrual cycle. Conceptualized by Wondrlab, the campaign focuses on women from the age group of 22-28 years.

Growing Awareness About Female Health Is Driving the Growth of the Market

The growing understanding of the importance of women's health has raised market awareness of feminine hygiene. This has raised the demand for sanitary napkins.

In addition, the customers are also becoming aware of the mounting prevalence of diseases due to the unhygienic practices of women. For example,- unhygienic practices in the menstrual cycle can cause various infections such as fungal infections, urinary tract infections, bacterial infections, yeast infections, and many others.

Thus, in order to avoid these health related risks, women are becoming more aware of the benefits and the need to use sanitary napkins, which is driving the growth of the market.

Increasing Awareness About Eco-Friendly and Sustainable Products is Fueling Market Development

The growing awareness about sustainable and eco-friendly products and their benefits is contributing to the growth of the market.

There has been an increase in the demand for sustainable products that are gentler on the environment. As consumers become more aware about the side effects associated with disposable and conventional sanitary napkins such as pollution in the environment, as well as the side effects and risk factors they pose to the health of women.

North America is the Dominating Region with a Forecasted Market Value of USD 13.73 billion

In 2022, North America dominated the overall market in terms of revenue, accounting for USD 9.10 billion in revenue and a 37.78% share of the global value. This is due to the increasing disposable income of consumers, and growing awareness about feminine hygiene and women's health in countries such as the U.S., Canada, and Mexico.

In addition, the escalated demand for bio-degradable, sustainable, and less harmful sanitary napkins in order to reduce the side effects on the human body as well as on the environment, creates a lucrative opportunity for market growth. This is enabling manufacturers to introduce new products which drives the growth of the market in the region.

Competitive Landscape

The global sanitary napkin market study is consolidated with key players such as Procter and Gamble, Kimberly-Clark Corporation, Kao Corporation, Hengan International Group Company Limited, The Edgewell Personal Care Company, Unicharm Corporation, Johnson and Johnson Services Ltd., Ontex BV, Lil-Lets UK Limited, and Nobel Hygiene Pvt Ltd. Companies employ a variety of strategic measures such as acquisitions, mergers, partnerships, product introductions, and collaborations to expand their business globally and enhance their competitive position.

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