Consumer Goods

Kids Personal Care Market is Expected to Reach USD 137.11 Billion by 2030

Jun 2024

Consumer Goods

As per the report published by Kings Research, the global Kids Personal Care Market was valued at USD 81.81 billion in 2022 and is projected to reach USD 137.11 billion by 2030, growing at a CAGR of 6.99% from 2023 to 2030.

Sustainability is becoming an important consideration for parents when choosing personal care products for their children. There is a growing demand for eco-friendly packaging, recyclable materials, and cruelty-free products. Parents are becoming increasingly aware of the impact of their purchasing choices on the environment and aspire to instill sustainable values in their children from a young age. They are looking for brands that prioritize sustainability throughout the entire product lifecycle, from sourcing to disposal. This shift in consumer behavior is driving companies to innovate and develop more sustainable options, ensuring a brighter and greener future for generations to come.

Additionally, there is a rising preference for natural and organic personal care products for children. Parents are seeking products that are free from harsh chemicals, artificial fragrances, and allergens, thereby opting for ingredients derived from natural sources. These natural and organic personal care products provide parents with peace of mind, assuring them that they are using safe and gentle products on their children's delicate skin. Additionally, these products often contain nourishing ingredients such as botanical extracts and essential oils, providing added benefits for the skin. With the increasing availability of these products, parents now have a wide range of options to choose from, allowing them to prioritize their child's health and well-being.

Key Insights

  • By product type, the skin care segment is expected to register a significant revenue share of 30.08% in 2022
  • By nature, the organic/natural segment is projected to experience a CAGR of 8.32% through the projection period
  • Based on region, Europe held the largest market share of 32.30% in 2023.

Kimberly-Clark Partners with Biotech Innovator RWDC to Strengthen its Business

June 2021: In pursuit of its 2030 ambition to reduce the use of fossil fuel-based plastics by half before the end of the decade, Kimberly-Clark announced a partnership with the biotech company RWDC Industries. This collaboration aims to advance sustainable technology for consumer products that provides much-needed solutions to the world's single-use plastics problem.

Changing Parenting Trends to Support Kids Personal Care Market Development

Modern parenting trends, such as a focus on holistic well-being and a desire for natural and organic products, contribute to the growth of the kids personal care market. Parents are seeking products that align with their values and preferences. This has led to an increase in demand for kids' personal care products that are free from harmful chemicals and artificial additives. Additionally, parents are looking for products that promote sustainability and eco-friendliness, as they strive to raise socially-conscious and environmentally-aware children. In response to this, brands are developing a wide range of natural and organic options to cater to the evolving needs and expectations of modern parents.

Growing Demand for Natural & Organic Ingredients to Drive Market Growth

The trend toward natural and organic products extends to kids' personal care items. Parents are increasingly seeking products with natural and organic ingredients, which is driving the demand for such products in the market. This shift in consumer preferences is fueled by growing concerns about the potential harmful effects of synthetic chemicals and additives in conventional personal care products. As parents become more conscious of their children's health and well-being, they are willing to invest in safer alternatives. Consequently, companies are responding to this demand by introducing a wide range of natural and organic options specifically tailored for kids, ensuring that they can meet the needs of this discerning group of consumers.

Europe to Dominate the Market with a CAGR of 6.08% Between 2023 and 2030

Based on regional analysis, the global kids personal care market is classified into North America, Europe, Asia Pacific, MEA, and Latin America. Europe dominated the market, accounting for a valuation of USD 21.18 billion in 2022.  

This robust growth can be attributed to the region's well-established market for kids personal care products and the increasing focus on children's well-being. Additionally, Europe's stringent regulations regarding product safety and quality have boosted consumer confidence within the region. With a growing number of parents becoming increasingly conscious about the ingredients used in personal care products for their children, the demand for high-quality and natural products has surged in Europe, thereby driving regional market growth.

Companies Focus On New Product Launches and Collaborations to Fulfill Consumer Demands

The global kids personal care market is consolidated with key players such as Johnson & Johnson; Kimberly-Clark Corp; The Himalaya Drug Co, The Procter & Gamble Co, Me n Moms Pvt. Ltd., Burt’s Bees Inc., Unilever, Beiersdorf, Avon, and Babyganics. Companies employ a variety of strategic measures such as acquisitions, mergers, partnerships, product introductions, and collaborations to expand their business globally and enhance their competitive position.

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