Consumer Goods

Interactive Children Book Market is Expected to Reach USD 962.8 million by 2030

Aug 2023

Consumer Goods

As per the report published by Kings Research, The global Interactive Children Book Market was valued at USD 660.1 million in 2022 and is projected to reach USD 962.8 million by 2030, growing at a CAGR of 4.95% from 2023 to 2030.

The market for interactive children's books has been growing steadily, driven by factors such as the increasing adoption of digital devices, the use of interactive features to engage children in reading and learning, and a growing interest in promoting early childhood literacy and inclusion. Publishers, authors, and organizations are actively creating new and innovative interactive children's books to cater to this evolving market. Some of the new developments in this space include the use of augmented reality, gamification, and interactive storytelling techniques. As technology and creative design continue to evolve, the market for interactive children's books will likely continue to grow and diversify.

The trend for interactive children's books has been growing in recent years, particularly in digital formats with the increasing adoption of smartphones and other mobile devices. Interactive elements such as animations, sound effects, and touch-screen interactions offer new and engaging ways to explore and learn. One advantage of interactive children's books is that they can help promote early childhood literacy and learning by actively engaging children in the reading process. They are also more accessible for children with disabilities, which promotes inclusivity. Additionally, interactive books are often more engaging and fun for children, which can encourage a lifelong love of reading. However, there are concerns about the effects of excessive screen time on children's cognitive development and attention spans, and some parents and educators advocate for limiting children's exposure to digital media. Nonetheless, the trend towards interactive children's books is likely to continue as technology improves and creativity in book design evolves.

Key Insights

  • Based on the product, the physical books segment accounted for the largest market share at 73.75% in 2022
  • Based on age, the baby-2 segment is anticipated to register a significant CAGR of 6.11% over the forecast period
  • Based on the distribution channel, the offline segment accounted for the largest market share in 2022
  • On the basis of region, Asia-Pacific is expected to exhibit the fastest CAGR at 6.24% during the forecast period

Scholastic Magazines has Announced the Availability of Digital Resource for Grades 3 to 6

April 2023: Scholastic Magazines has recently announced the availability of SuperSTEM, a comprehensive print and digital resource designed to meet the increasing demand for integrated materials that foster growth in science, technology, engineering, and mathematics (STEM) skills, and simultaneously support literacy development in classrooms. The SuperSTEM resource will be available to students for grades 3 to 6.

Increasing Adoption of E-books Among the Population is Propelling Market Growth

The adoption of smartphones has increased among people of all ages, including children, there has been a corresponding increase in the availability and popularity of interactive children's books in digital formats. Many publishers and authors are now creating interactive children's books that can be accessed through smartphones and other mobile devices, offering new and engaging ways to read and learn. Nonetheless, innovative technologies and interactive features are likely to continue driving the market for interactive children's books in digital formats, as it caters to the changing reading habits and preferences of children and adults alike.

Introduction of Physical Books for Physically Different Children Could Be An Opportunity for the Market Development

Interactive children's books can be particularly beneficial for physically different children as they can offer new and engaging ways to explore and learn that may be more accessible than traditional books. There are several publishers and organizations that specialize in creating interactive children's books specifically designed for children with disabilities. For example, the National Library Service for the Blind and Print Disabled offers a collection of accessible children's books that can be downloaded in audio or braille formats for free. Bookshare is another accessible online library of content for people with print disabilities that includes many interactive children's books. Organizations like Save the Children, also focus on promoting inclusive learning opportunities for children with disabilities. Overall, there are many resources available for families and educators looking to incorporate interactive children's books into the lives of physically disabled children.

Asia-Pacific is Anticipated to Emerge as the Fastest-Growing Region over the Forecast Period Acquiring a CAGR of 6.24% in 2022

Interactive children's books are also popular in India, with a growing number of publishers and authors producing high-quality content for children. Many major bookstores, such as Crossword and Landmark, have dedicated sections for children's books, including interactive ones. Additionally, online retailers like Amazon India offer a wide range of interactive children's books in both physical and digital formats. Many schools and libraries across India incorporate interactive children's books into their curriculum and reading programs to promote literacy development and early childhood education. Overall, the market for interactive children's books in India is vibrant and continues to grow.

Market Players Concentrating on Innovative Product Launches to Drive Market Development

The global interactive children book market is fragmented with significant players in the market, such as Albert Whitman & Company, Fathom Technologies (Arbordale Publishing), Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Buttercup Publishing, Corus Entertainment Inc., Koehler Books, Lerner Publishing Group, Scholastic Inc., Chronicle Books, Sourcebooks, LLC, Pearson, Workman Publishing Company, Usborne Publishing Limited, Tilbury House Publishers, and others, are concentrated on expanding their business through collaboration and partnership strategies.

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