Glamping Market to Reach USD 7,931.3 Million by 2031, Driven by Increased Focus on Wellness and Sustainability

As per the report published by Kings Research, the global Glamping Market was valued at USD 3,206.8 million in 2023. The market is projected to reach USD 7,931.3 million by 2031, growing at a CAGR of 12.17% from 2024 to 2031.

The glamping industry is experiencing a significant expansion driven by shifting consumer preferences and a growing demand for unique travel experiences. Across the globe, travelers are increasingly seeking adventure coupled with comfort, thereby leading to the rise in the popularity of glamping as a preferred choice for accommodation. This trend is evident across various regions, where glamping sites offer diverse experiences, ranging from luxurious cabins situated in scenic landscapes to eco-friendly treehouses suspended in natural surroundings.

The popularity of glamping is further fueled by its ability to cater to a wide range of demographics, including families and couples. Moreover, advancements in technology and design have led to the creation of innovative glamping accommodations that offer a blend of luxury amenities and sustainable practices, thereby contributing significantly to the growth of the industry.

Additionally, social media has played a significant role in surging the popularity of glamping, with influencers and travelers sharing captivating imagery and positive reviews, inspiring others, thereby drving the demand for glamping. This digital validation has contributed to industry growth, fostering travel activities and driving the growth of experiential travel.

Key Insights

• Based on accommodation type, the cabins and pods segment held the largest market share of 39.55% in 2023
• Based on age group, the 18 to 35 years segment generated the highest revenue of USD 1,397.5 million in 2023
• On the basis of region, North America accounted for the largest market share of 39.55% in 2023

Campanyon Strengthens its Foothold in Europe with an Acquisition

April 2024: Campanyon, a digital marketplace headquartered in Oslo and specializing in nature-related offerings, has revealed its recent acquisition of Owayy, a prominent Danish glamping brand. This strategic move reflects Campanyon's ambition to reshape the eco-tourism sector across Europe.

Increased Focus on Wellness and Sustainability to Propel Glamping Market Growth

The glamping market is experiencing notable growth driven by an increased focus on wellness and sustainability. Travelers are increasingly seeking experiences that prioritize their well-being and minimize their environmental impact, making glamping an appealing option. Key players are responding to this demand by offering amenities and activities that promote relaxation, rejuvenation, and connection with nature. From eco-friendly accommodations to organic dining options and wellness-focused activities such as yoga and meditation, glamping caters to travelers seeking a holistic travel experience.

Additionally, numerous glamping sites are implementing sustainable practices such as using renewable energy sources, minimizing waste, and supporting local conservation efforts. By aligning with these trends, the glamping market is poised to witness substantial growth over 2024-2031.

Integration of Technology for Wellness Enhancement to Present Lucrative Opportunities for Glamping Market Development

Technology presents an opportunity for glamping operators to enhance the wellness experience for guests. This involves incorporating wearable devices and mobile apps to track fitness activities, monitor sleep patterns, and provide personalized wellness recommendations. Furthermore, Virtual reality (VR) and augmented reality (AR) play a pivotal role in creating immersive wellness experiences, such as guided meditation sessions in natural settings or virtual nature walks.

Furthermore, glamping sites are leveraging technology to support sustainability initiatives, such as the implementation of smart energy management systems, and provide interactive education focused on environmental conservation. By integrating technology as a means to enhance wellness and sustainability, glamping operators are attracting tech-savvy travelers and maintaining a competitive edge in the market.

North America Dominated the Market with a Substantial Share of 39.55% in 2023

Based on region, the global glamping market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.

North America dominated the market, accounting for a valuation of USD 1,268.3 million in 2023. The dominance of this region is attributed to its well-established camping culture, supported by a strong infrastructure comprising national parks, campsites, and outdoor recreation companies. A 2023 survey by the National Park Service stated that more than 70% of American leisure travelers expressed interest in glamping experiences, highlighting the strong domestic demand for such accommodations.

Moreover, this present infrastructure is fostering the expansion of glamping businesses by allowing them to leverage existing facilities and serve a well-established clientele.  Additionally, the high disposable income of the consumers in the region has resulted in increased spending on premium travel experiences.

Furthermore, the growing popularity of wellness and eco-conscious travel is bolstering consumer interest in glamping. Numerous glamping operators in North America prioritize sustainable practices, utilizing eco-friendly materials in their accommodations and incorporating renewable energy sources. This commitment to environmental responsibility resonates with a significant portion of North American travelers seeking a balance between adventure and sustainability.

Moreover, social media is playing a crucial role in North America's glamping market. Travel bloggers and influencers are promoting glamping experiences through captivating imagery and positive online reviews, thereby expanding the market in the region. North America is poised to witness substantial expansion, driven by its established camping culture, consumer preferences, and a growing emphasis on experiential travel.

Market Leaders Concentrate on Collaborations and Acquisitions to Sustain Growth

The global glamping market is fragmented with key players such as Epiroc, The Weir Group PLC, Komatsu Mining Corp., Hitachi Construction Machinery Co., Ltd., Liebherr-International Deutschland GmbH, Metso, FLSmidth, ThyssenKrupp, Caterpillar, and others. Companies employ a variety of strategic measures such as acquisitions, mergers, partnerships, product introductions, and collaborations to expand their business globally and enhance their competitive position.