Fortified Yogurt Market Expected to Reach USD 10,296.5 Million by 2030 as Increased Health Consciousness Boosts Growth

As per the report published by Kings Research, the global Fortified Yogurt Market was valued at USD 6,485.9 million in 2022. The market is projected to reach USD 10,296.5 million by 2030, growing at a CAGR of 6.2% from 2023 to 2030.

The fortified yogurt market is experiencing rapid growth as a result of increasing awareness regarding the health benefits of consuming dairy products that are fortified with additional nutrients. This trend has gained significant traction among health-conscious consumers who are looking for convenient and delicious ways to incorporate more nutrients into their diet. Furthermore, the demand for fortified yogurt is being driven by the growing prevalence of digestive issues and the increasing significance placed on gut health.

Furthermore, with the increasing number of people suffering from digestive problems such as bloating and irritable bowel syndrome, consumers are turning to fortified yogurt as a natural solution. Additionally, the probiotics found in fortified yogurt are known to promote a healthy gut microbiome, leading to improved digestion and overall well-being. As a result, the fortified yogurt market is expected to continue its upward trajectory in the coming years.

Key Insights

• Based on type, the gluten free segment held the largest market share of 37.39% in 2022
• Based on distribution channel, the hypermarket & supermarket segment dominated the market with revenue of USD 1,660.15 million in 2022
• On the basis of region, Asia-Pacific accounted for the largest market share of 34.65% in 2022

Vitasoy Launches New Range of Fortified Oat Yogurts in Australia Nutrition-Rich Products Crafted with Locally Grown Oats

September 2023: Vitasoy International Holdings Limited launched its range of new plant-based products – Oat Yogurts in Australia. These yogurts are made with Australian grown oats at Vitasoy’s state-of-the-art facility in AlburyWodonga. This new oat yogurt range is available in three flavors, including Blueberry, Summer Fruits, and Vanilla.

Increased Health Consciousness Among Consumers to Boost Market Growth

Increasing awareness of health and wellness has driven consumers to seek food products with added nutritional benefits. Fortified yogurt is enriched with vitamins, minerals, and other functional ingredients, which appeal to health-conscious individuals. These fortified yogurts not only provide the essential nutrients that may be lacking in a regular diet but also offer the convenience of a grab-and-go snack. Moreover, the added vitamins and minerals in these yogurts can support immune function, improve digestion, and promote overall well-being.

Furthermore, with a wide variety of flavors and options available, fortified yogurts have become a popular choice for those looking to maintain a balanced diet while also satisfying their taste buds. Additionally, the functional ingredients found in fortified yogurts such as probiotics and omega-3 fatty acids have been linked to numerous health benefits. Probiotics, for instance, can help improve gut health and boost the immune system. Omega-3 fatty acids, on the other hand, have been shown to reduce inflammation and support heart health. As a result, consuming fortified yogurts can be a tasty and convenient way to enhance one's overall health and well-being.

Innovation in Product Formulations Drives the Growth of the Fortified Yogurt Market

Manufacturers are innovating their products by introducing new formulations of fortified yogurt, which incorporate a diverse range of nutrients such as vitamins (e.g., vitamin D, vitamin B12), minerals (e.g., calcium), and protein. This innovation attracts consumers seeking convenient and nutritionally enhanced options. Consumers are increasingly becoming health-conscious and are actively looking for ways to improve their overall well-being.

The inclusion of these nutrients in fortified yogurt not only provides added health benefits but also appeals to those who may have dietary restrictions or specific nutritional needs. As a result, the market for fortified yogurt is expanding, catering to a growing demand for convenient and nutritious food choices. In addition, the fortification of yogurt with these nutrients addresses common nutritional deficiencies in the general population.

• For instance, vitamin B12 is often lacking in vegetarian and vegan diets, making fortified yogurt an attractive option for those following these specific dietary lifestyles.

Furthermore, the inclusion of calcium in fortified yogurt helps meet the recommended daily intake for maintaining bone health, particularly for individuals who may be lactose intolerant or have difficulty consuming dairy products. Overall, the increasing popularity of fortified yogurt reflects a growing shift toward a more proactive approach to personal health and well-being.

Europe to Experience Substantial Growth, Garnering Revenue of USD 1706.30 Million by 2030

Europe is likely to emerge as the second-largest region in the fortified yogurt market. numerous European countries boast a strong cultural tradition of consuming yogurt, which makes it a staple in the diets of millions of people. Additionally, Europe has a well-developed dairy industry, with a wide variety of yogurt products available in the market. This has led to a high level of competition among manufacturers, resulting in constant innovation and the introduction of fortified yogurt options to cater to the growing health-consciousness among consumers.

Market Players Focus on Launching New Products to Gain a Competitive Edge

The global fortified yogurt market is consolidated with significant players in the market, such as Kite Hill, FAGE USA Dairy Industry, Inc., Nestle, Yakult Danone India Pvt Ltd., Stonyfield Farm, Inc., FIRST GRADE INTERNATIONAL LTD, Skyr Corporation, Chobani, LLC., General Mills, and Danone, among others. These major participants are working on expanding their business through collaboration and partnership strategies.