Food and Beverages

Fitness Nutrition Drinks Market is Expected to Reach USD 58.71 Billion by 2030

Mar 2024

Food and Beverages

As per the report published by Kings Research, the global Fitness Nutrition Drinks Market was valued at USD 42.33 billion in 2022 and is projected to reach USD 58.71 billion by 2030, growing at a CAGR of 4.30% from 2023 to 2030.

The global fitness nutrition drinks market is expected to witness significant growth in the coming years. This growth can be attributed to the increasing health consciousness among consumers, growing awareness about the benefits of fitness nutrition drinks, and the rising number of gyms and fitness centers worldwide.

In addition, the rising trend of incorporating functional ingredients in these drinks, such as vitamins, minerals, and protein, is driving the growth of the market. Furthermore, the shift toward a healthier lifestyle and the rise in disposable income are contributing to the growth of the fitness nutrition drinks market.

Moreover, consumers are increasingly opting for fitness nutrition drinks as a convenient and effective way to meet their nutritional needs. Furthermore, the availability of a wide range of flavors and innovative packaging options is attracting more consumers toward these products. As a result, with continuous advancements in the fitness industry and the increasing focus on preventive healthcare, the demand for nutrition drinks is expected to continue growing in the foreseeable future.

Key Insights

  • Based on product type, the conventional segment held the largest market share of 90.51% in 2022
  • Based on packaging type, the bottle segment accounted for 46.00% of the segment’s share in 2022
  • Based on end user, the athlete segment dominated the market with a value of USD 34.38 billion in 2022
  • Based on distribution channel, the convenience stores/general merchandise segment led the market with a value of USD 14.34 billion in 2022
  • On the basis of region, North America accounted for the largest market share of 37.20% in 2022

Kirin Launched First FFC-Labelled Sports Nutrition Drink in Japan

April 2023: Kirin launched its first Food with Function Claims (FFC) sports nutrition drink with immune health benefits to accommodate active consumers’ demands for multifunctional products.

Growth of Fitness Industry to Boost Fitness Nutrition Drinks Market Growth

The expansion of the fitness industry is anticipated to positively impact the fitness nutrition drinks market in the coming years. As an increasing number of individuals prioritize their health and embrace a more active way of life, the demand for fitness nutrition drinks is increasing steadily.

In addition, these drinks offer convenient and quick solutions for individuals looking to replenish their energy levels and enhance their workout performance. Furthermore, the growing popularity of fitness centers, gyms, and sports clubs further contributes to the increasing sales and market expansion of fitness nutrition drinks. As the fitness industry continues to gain momentum, the variety and availability of fitness nutrition drinks are expected to increase.

Furthermore, companies are continuously engaging in innovation and the creation of novel offerings in order to meet the varied demands and growing inclinations of customers. This trend is anticipated to generate competition among manufacturers, resulting in enhanced product standards and a wider selection of appealing choices for fitness enthusiasts thereby contributing to the growth of the market.

Increasing Health & Wellness Trends to Drive Fitness Nutrition Drinks Market Expansion

The growth of the fitness nutrition drinks market is anticipated to be driven by the increasing health and wellness trends. As more individuals adopt healthier lifestyles and prioritize physical fitness, there is a growing demand for products that complement their workout routines.

Fitness nutrition drinks offer a convenient and effective way to improve performance, facilitate muscle recovery, and meet nutritional needs. With consumers becoming more conscious of their overall well-being, the fitness nutrition drinks market is expected to witness significant expansion in the forthcoming years.

Furthermore, this growth is projected to be fueled by the introduction of innovative and specialized fitness nutrition drinks that cater to specific dietary requirements and fitness goals. Moreover, advancements in technology and research are likely to result in the development of more efficient and personalized formulas, thereby supporting market development. Additionally, manufacturers are expected to focus on sustainable and eco-friendly packaging solutions to align with the increasing environmental awareness among consumers, driven by the rising demand for fitness nutrition drinks.

Europe Emerges as the Second Largest Market for Fitness Nutrition Drinks, Registering a Value of USD 13.77 Billion by 2030

Europe is emerging as a major region in the fitness nutrition drinks market. This growth is mainly attributable to a combination of cultural, regulatory, and market-related factors. In addition, the region boasts a health-conscious population with a strong focus on fitness, supported by a well-developed fitness industry and innovative product development, thereby increasing the demand for fitness nutrition drinks in the region.

Market Players Are Focusing on Launching New Products to Gain a Competitive Edge in the Market

The global fitness nutrition drinks market is consolidated with significant players in the market, such as Monster Energy Company, Mondelez International Group., Optimum Nutrition, INC, Nestlé, GNC Holdings, LLC, Abbott, Rockstar Sports Nutrition, Harvest Hill Beverage Company, Orgain, Inc., and Yakult U.S.A. Inc., among others. These companies are concentrating on expanding their business through collaboration and partnership strategies.

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