Kings Research today announced the release of its latest market intelligence report, “Global Brain Training Apps Market: Size, Share, Trends & Forecast 2024–2031.”
The study offers a detailed analysis of the brain training apps industry. It covers segments such as app type, platform, business model, and geography. The report also provides deep insights into competitive trends and key growth drivers.
According to Kings Research, the global brain training apps market was valued at USD 4.52 billion in 2023. It is projected to reach USD 25.20 billion by 2031, growing at a CAGR of 24.38% between 2024 and 2031.
This strong growth is driven by several factors. Increased smartphone penetration is making brain training apps more accessible. There is also a rising interest in cognitive health. In addition, gamified learning is becoming more integrated into personal wellness and workplace programs.
Research by the U.S. National Institute on Aging shows that digital cognitive training programs can help slow age‑related cognitive decline. This finding is driving growing demand for brain training apps.
The World Health Organization (WHO) also points out that cognitive decline is a major global health challenge. By 2021, dementia affected 57 million people worldwide. This has prompted governments to promote preventive digital health solutions.
(Source: https://www.who.int/)
Brain training apps are designed to improve key cognitive skills. These include memory, attention, problem‑solving, language, and executive functioning. They use adaptive difficulty, gamification, and performance analytics to deliver personalized mental training programs.
Government health initiatives further support this trend. For example, the U.S. Department of Health and Human Services encourages the use of cognitive health apps for older adults. This reinforces the role of such platforms as part of preventive health strategies.
Kings Research highlights many reasons that are behind this notable market expansion. Few of them are:
- Subscription & Freemium Models: These models are becoming more popular because they help keep users engaged over time. They also provide steady revenue for developers. The U.S. Digital Health Innovation Action Plan highlights these models as a key factor in encouraging people to adopt digital health tools.
- AI‑driven Personalization: Research from the U.S. National Library of Medicine shows that training programs adapted to an individual’s needs deliver better results. Personalized training significantly improves cognitive outcomes compared to generic modules.
- Integration into Wellness Programs: In both Europe and North America, more organizations are adding brain training apps to employee wellness initiatives. The European Commission on Digital Health reports this trend as growing rapidly.
- Government Recognition: Cognitive training is increasingly seen as a preventative health strategy. The U.S. National Institute on Aging and the UK’s National Health Service (NHS) are starting to recognize its value. They have even begun funding research for app-based programs.
- Scientific Validation: Some companies, such as Synaptikon GmbH (NeuroNation), are publishing peer‑reviewed studies to prove the benefits of cognitive training. These studies align closely with ongoing government research initiatives.
For decision makers—CIOs, product managers, health‑tech providers, and investors—the Brain Training Apps Market offers:
- Scalable Monetization: Subscription models ensure predictable revenue streams.
- Differentiation: AI personalization and clinical validation create market leadership.
- Global Reach: Digital platforms allow rapid geographic scaling with low incremental cost.
- Data Insights: Aggregated cognitive health data can support research and product innovation while complying with GDPR and HIPAA.
- Engagement: Gamified experiences increase user retention and loyalty.
Regional Outlook
- North America: This region is the largest market, driven by early adoption of health technology, high smartphone penetration, and proactive health promotion programs. Approximately 91% of adults in the U.S. own a smartphone, signaling significant growth potential. (Source: https://www.pewresearch.org/)
- Europe: The aging population in Europe is driving demand. The European Commission’s Digital Health Strategy supports brain training apps, providing funding and guidelines for innovation in cognitive health. (europa.eu)
Competitive Landscape
Prominent players in the brain training apps market include Lumos Labs, Inc., Elevate Labs, LLC., POPREACH CORPORATION, CogniFit Inc., HAPPYneuron, Synaptikon GmbH, Posit Science, Coursera Inc., Duolingo, Inc., and Memrise Limited. These companies are competing through continuous innovation, AI-driven personalization, research partnerships, and regional expansion.
The full Kings Research report offers detailed segmentation by app type, platform, business model, and geography, alongside competitive benchmarking, trend analysis, and strategic recommendations. To request a sample or access the full report, visit https://www.kingsresearch.com/brain-training-apps-market-656.
About Kings Research
Kings Research is a global provider of syndicated research reports and advisory services. The company assists enterprises, investors, and policymakers in navigating emerging markets through credible data, authoritative insights, and actionable strategies.
All market data are sourced from Kings Research proprietary analysis, validated against credible government publications and peer-reviewed research papers. Examples cited include: U.S. National Institute on Aging, World Health Organization, U.S. Department of Health and Human Services, European Commission Digital Health Strategy, National Library of Medicine studies, and NHS digital health resources.