Consumer Goods

Bath Bomb Market is Expected to Reach USD 35.9 Million by 2030

Mar 2024

Consumer Goods

As per the report published by Kings Research, the global Bath Bomb Market was valued at USD 24.7 million in 2022 and is projected to reach USD 35.9 million by 2030, growing at a CAGR of 4.87% from 2023 to 2030.

The changing lifestyle, rising disposable income, and adoption of the Western lifestyle have increased the demand for fancy personal care products. In addition, consumers are investing money and time in various self-care activities, such as mind-body rebalancing, visits to the spa, and others, which is expected to drive the demand for bath bombs over the forecast period.

In addition, the sales of bath bombs are escalating due to the growing influence of social media and advertising & marketing activities performed by the market players. Furthermore, the increased availability of bath bombs on various platforms also drives market growth.

Key Insights

  • Based on the scent type, the floral segment held the largest market share of 38.50% in 2022
  • Based on age group, the adult segment accounted for 66.30% of the segment’s share in 2022
  • Based on distribution channel, the hypermarkets and supermarkets segment dominated the market with a market value of USD 7.80 Million in 2022
  • On the basis of region, North America accounted for the largest market share of 36.44%

Lush launched a new environmental friendly bath bomb product in the market

January 2021 (Product Launch): Lush launched bath bombs called Lush Valentine’s Day, which is considered to be an environmentally friendly product.

Growing Focus on Personal Hygiene is Expected to Boost the Market Growth 

Consumers now-a-days are focusing on cleanliness, and personal hygiene owing to its positive effects on people’s life, and their mental and physical health. In addition, consumers are aware that the improvements in personal skill, practice, and knowledge modify consumer behavior towards healthy practices and personal hygiene.

Furthermore, personal hygiene includes a wide range of healthy behaviors such as handwashing, body hygiene, and others. Consumers are focusing on body hygiene, and thus, are demanding various fancy products such as bath bombs in order to maintain hygiene as well as to get an experience of new and innovative products.

Thus, the increased awareness about personal hygiene practices, along with growth in the adoption of Western culture, is increasing the demand for bath bombs across the globe, which is foreseen to drive market growth in the coming years.

Increasing Demand for Body Care and In-Shower Products is Expected to Augment Market Expansion

Consumers these days are focusing majorly on body care, or skin below the neck, owing to increased interest in health and wellness, which escalates the demand for bath bombs in the market. In addition, beauty brands are also focusing on providing or catering to these consumers which boosts the growth of the market in the forecast period.

For instance,

  • According to the NPD Group, U.S. prestige skincare sales totaled $1.6 billion in the first quarter of 2022 with an 11% year-over-year gain, while prestige skincare sales accelerated slightly to 12% in the second quarter of 2022, totaling $1.7 billion.

The increased adoption of more expensive and aesthetically appealing shower and bath products, with different scents, fragrances, and ingredients is propelling the growth of the market. Furthermore, various marketing strategies applied by market players in order to fulfill consumer demands is fueling the growth of the market.

North America is Dominating the Market with a Forecasted Market Value of USD 12.0 million

In 2022, North America dominated the global market in terms of revenue, accounting for USD 9.0 million and a 36.44% share of the global value. This is due to the increased inclination towards personal hygiene, and personal care, along with increased expenditure on bath & body care products among the consumers in North America.

Asia-Pacific is the Second Largest Market with a Forecasted Market Value of USD 9.3 million

Asia-Pacific is considered to be the second largest region in the bath bomb market, owing to increased awareness about health & wellness, cleanliness, and personal hygiene. This increases the demand for bath bombs in countries such as India, Japan, and others. Thus, manufacturers are also trying to fulfill consumer demands by introducing new products, which is impelling regional market growth.

Market Players are Focusing on Launching New Products to Gain a Competitive Edge in the Market

The global bath bomb market study is fragmented with significant players in the market, such as The Village Company, Biocrown Biotechnology Co., Ltd., Gingerly Naturals (P) Ltd, Napa Soap Company, Natural French Soap Company, Pearl Bath Bombs, Rocky Mountain Soap, Heavenly Bubbles Ltd, Swanky Sweet Pea, and Level Naturals, among others are concentrated on expanding their business through collaboration and partnership strategies.

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