Automation Testing Market is Expected to Reach USD 118.80 Billion by 2031

Jun 2024


As per the report published by Kings Research, the global Automation Testing Market size reached USD 34.11 billion in 2023 and is anticipated to be valued at USD 118.80 billion by 2031, exhibiting a CAGR of 17.09% between 2024 and 2031.

The integration of artificial intelligence (AI) and machine learning (ML) is revolutionizing various industries, including software testing. AI and ML technologies empower automation testing tools with advanced capabilities, such as predictive analytics, intelligent test case generation, and self-healing mechanisms. By analyzing vast amounts of historical testing data, AI algorithms identify patterns, predict potential issues, and optimize test coverage, leading to more efficient and effective testing processes.

Machine learning algorithms dynamically adjust test scenarios based on real-time feedback, thereby improving test accuracy and reliability. Moreover, AI-driven automation testing solutions automate repetitive tasks, freeing up valuable resources and enabling testing teams to focus on more strategic activities. As organizations increasingly recognize the benefits of AI-powered testing, the demand for such solutions is expected to soar, thus stimulating growth and innovation in the automation testing market.

Key Insights

  • Based on the component, the services segment is expected to witness a significant CAGR of 17.53% between 2024 and 2031
  • Based on organization size, the large enterprises segment generated the highest revenue of USD 19.58 billion in 2023
  • By vertical, the IT & telecommunications segment is expected to witness the staggering CAGR of 18.63% over the estimated timeframe
  • On the basis of region, Asia-Pacific is anticipated to emerge as the fastest-growing region with a CAGR of 18.21% over the forecast period

Keysight Technologies Launches Innovative Testing Capabilities to Reinforce Post-Quantum Cryptography

April 2024: Keysight Technologies introduced testing capabilities specifically tailored for assessing the resilience of post-quantum cryptography (PQC). This advancement enables device and chip vendors to pinpoint and rectify hardware susceptibilities effectively.

Rising Demand for Test Automation Consulting and Services to Present Lucrative Opportunities for Market Expansion

Organizations across various industries are realizing the strategic importance of automation testing in ensuring software quality, accelerating time-to-market, and reducing overall development costs. However, implementing automation testing requires specialized expertise and guidance to develop effective strategies, select appropriate tools, and integrate automation testing into existing processes seamlessly.

Test automation consulting firms offer valuable services such as test automation assessment, strategy development, tool evaluation, framework implementation, and training. These services help organizations overcome several challenges, maximize the benefits of automation testing, and achieve their quality assurance objectives efficiently. Additionally, as the complexity of software applications increases and the need for continuous testing grows, the demand for specialized consulting and advisory services in test automation is expected to rise, creating significant growth opportunities for consulting firms in the automation testing market.

Increasing Focus on Agile and DevOps Methodologies to Augment Automation Testing Market Growth

Agile methodologies emphasize iterative development and continuous feedback, enabling teams to respond quickly to changing requirements and deliver high-quality software. DevOps extends this approach by integrating development and operations teams, promoting collaboration, automation, and continuous delivery. As organizations adopt Agile and DevOps practices, there is a growing need for automation testing to support the fast-paced development cycles and ensure that software changes are thoroughly tested and validated.

Automation testing aligns perfectly with Agile and DevOps principles by enabling continuous testing throughout the software development lifecycle, from early code integration to production deployment. It helps teams to identify defects early, accelerate feedback loops, and maintain high levels of quality while keeping up with the rapid pace of development. The increasing focus on Agile and DevOps methodologies acts as a significant factor fueling the adoption of automation testing solutions.

Asia-Pacific to Reach a Significant Valuation of USD 43.70 Billion by 2031

Based on region, the global automation testing market is classified into North America, Europe, Asia-Pacific, MEA, and Latin America. Asia-Pacific is poised to grow at a robust CAGR of 18.21% through the forecast period. Several factors are contributing to this robust growth trajectory, including the rapid digital transformation across industries, increasing adoption of automation testing to enhance software quality and accelerate time-to-market, and expanding investments in IT infrastructure and technological innovation.

With the rise of emerging economies such as India, China, and Southeast Asian countries as major hubs for software development and outsourcing, there is a growing demand for automation testing solutions and services to support the burgeoning IT landscape. Moreover, government initiatives to promote digitalization, investments in smart cities, and the proliferation of mobile and internet technologies are fueling the widespread adoption of automation testing in the region. As organizations in Asia-Pacific strive to remain competitive in the global market and meet the evolving needs of digital consumers, the demand for automation testing solutions is expected to witness significant growthin the forthcoming years.

Companies Launch Cutting Edge Products to Expand Their Market Reach

The global automation testing market is fragmented with key players such as IBM Corporation, Apexon, Ranorex GmbH, Cigniti Technologies Limited, Capgemini SE, Microsoft, Tricentis, Keysight Technologies, SmartBear Software, Parasoft, and others. Companies employ a variety of strategic measures such as acquisitions, mergers, partnerships, product introductions, and collaborations to expand their business globally and enhance their competitive position.

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