As per the report published by Kings Research, the global Authentication and Brand Protection Market was valued at USD 6.36 billion in 2022 and is projected to reach USD 12.79 billion by 2030, growing at a CAGR of 9.33% from 2023 to 2030.

The market for forged products is rapidly expanding and encompasses various sectors, including food and beverage, chemical, consumer electronics, automotive components, medical devices, pharmaceuticals, and agriculture. Consumers have suffered significant losses in the past due to the use of duplicate medical products. In contrast, end-users are becoming increasingly aware of the advantages of using authenticated products. Medical device manufacturers are capitalizing on this trend by adopting product authentication solutions to address customer demands for authenticated products, ultimately helping to retain long-term customer loyalty.

Key Insights

• Based on the type, the overt segment held the largest market share at 35.89% in 2022
• Based on technology, the OVDs and holograms segment generated the highest revenue of 1.67 USD billion in 2022.
• Based on application, the clothing, apparel, and cosmetics segment generated the highest revenue of 1.6 billion USD in 2022.
• On the basis of region, North America accounted for the largest market share of 34.33% in 2022.

WatchGuard Technologies To Aquire Panda Security

June 2020 - WatchGuard Technologies, a leading provider of network security and intelligence, secure Wi-Fi, and multi-factor authentication, has revealed the acquisition of Panda Security. Panda Security is a provider of advanced endpoint protection, and this acquisition will help WatchGuard Technologies to broaden its range of product offerings to better serve its clients.

Increasing Use of E-commerce Platforms to Propel Market Growth

The e-commerce industry has grown rapidly due to factors such as dependable internet infrastructure and consumers' increasing use of digital technology. This growth has led to more brands offering their products online and drawing in larger numbers of customers. However, this expansion has also brought forth new opportunities for counterfeiters and associated fraudulent activities. Consequently, there is an increasing demand for technologies and solutions that offer brand protection.

For instance, businesses may use anti-counterfeiting technologies that incorporate unique identifiers such as QR codes, holograms, and watermarks to prevent counterfeit goods from entering the market and damaging their reputation.

North America's Authentication and Brand Protection Market Thrives at a CAGR of 9.33% Due to E-Commerce Growth and Counterfeit Product Scare

The North America region dominated the market share at 34.33% in 2022 and is growing at a CAGR of 9.33% from 2023 to 2030. The rapid growth of e-commerce has led to an increase in instances of pirated and counterfeit products, creating a need for brand protection solutions. The increasing demand for such solutions is driving the growth of the authentication and brand protection market in North America during the forecasted period.

Major Players in the Market are Focusing on Collaborations and Acquisitions for Market Expansion

The market is fragmented with key players such as 3M, AlpVision SA, Authentic Vision, Applied DNA Sciences, Inc., Verdict Media Limited, Authentix, Avery Dennison Corporation, Centro Grafico DG, De La Rue PLC, and Eastman Kodak Company. Companies employ a variety of strategic measures such as acquisitions, mergers, partnerships, product introductions, and collaborations to expand their business globally and enhance their competitive position.