Genealogy Products and Services: Ranking the Best Companies of the Year

Genealogy products and services such as DNA tests, family-tree platforms, and research tools are now a mainstream way people explore family history. About 15% of U.S. adults report having used a mail-in DNA testing service such as an ancestry kit (Source: www.pewresearch.org).

Academic estimates put the total number of people who have taken at-home ancestry or direct-to-consumer DNA tests in the tens of millions (roughly 26–30 million by recent counts) (Source: www.pew.org).

Public research efforts are also growing: the NIH “All of Us” program alone has enrolled more than 633,000 participants, adding large, diverse genetic and health datasets that support better ancestry and population studies (Source: allofus.nih.gov).

This combination of widespread consumer interest, growing research resources, and more usable online tools means 2026 is an important year for identifying the best genealogy products and services. As per King Research, the global genealogy products and services market is estimated to generate a revenue of 8.84 billion by 2030.

The convergence of technology, cultural interest, and accessibility has propelled the market into a thriving industry, meeting the universal human desire to uncover and celebrate our shared ancestry. Let’s learn about companies revolutionizing the industry landscape.

The Rise of Genealogy

Genealogy, the study of family history and lineage, has evolved from a niche hobby to a mainstream interest. Advances in technology, particularly the internet, have made it easier than ever to access historical records and connect with distant relatives. The advent of DNA testing has further revolutionized the field, offering insights into genetic heritage that were previously unimaginable.

Genealogy Software and Online Databases

One of the cornerstones of modern genealogy research is the use of specialized software and online databases. Platforms like Ancestry.com, MyHeritage, and FamilySearch offer vast collections of records, including birth, marriage, and death certificates, census data, immigration records, and more. These resources allow users to build comprehensive family trees, document ancestral connections, and discover previously unknown relatives.

Genealogy software programs, such as Family Tree Maker and Legacy Family Tree, provide tools for organizing and analyzing family data. They often include features for charting relationships, storing multimedia files, and creating detailed reports. Many of these programs also sync with online databases, facilitating seamless integration between personal research and publicly available records.

Top 10 Genealogy Products and Services in 2026

Listed below are the top 10 companies in the genealogy products and services market, making waves across the world:

1. Geneanet

Geneanet is a leading platform for genealogy research and family tree building. It offers access to a vast collection of historical records, collaborative family trees, and tools for DNA matching. Geneanet continuously updates its database with new records and enhances user experience through improved search functionalities and mobile app updates.

2. 23andMe, Inc.

Known for its direct-to-consumer DNA testing kits, 23andMe provides genetic ancestry reports and health insights based on DNA analysis. Recently, 23andMe has expanded its health testing capabilities, offering more comprehensive genetic health risk reports and ancestry composition updates based on the latest scientific research.

3. NewsBank, Inc.

NewsBank specializes in digitizing historical newspapers and periodicals, offering valuable resources for genealogists seeking to uncover family history through news archives. Recent developments include the digitization of additional newspaper titles and enhanced search features to facilitate easier access to historical news content.

4. MyHeritage Ltd.

MyHeritage is a global genealogy platform that combines family tree building with DNA testing services. MyHeritage has recently introduced advanced genetic tools for DNA matching and ethnicity estimates, along with updates to its mobile app to improve user accessibility and integration with social media platforms.

In October 2025, MyHeritage upgraded its at-home DNA testing service to use whole-genome sequencing (WGS), partnering with Ultima Genomics and Gene by Gene to process the data at scale. The move enables analysis of ~3 billion base pairs (versus ~700,000 previously), promising improved ethnicity estimates and DNA matching for new kits going forward.

5. Findmypast

FindmyPast focuses on British and Irish genealogy, offering access to extensive records including census data, parish records, and military records. Recent developments include the expansion of its record collections, particularly in niche areas such as British military history, and enhancements to its subscription services for genealogy enthusiasts.

In January 2025, Findmypast launched its new brand platform “Rooted in Culture,” developed by creative agency Above+Beyond. The initiative encourages users to go beyond names and dates in their family trees, offering richer context and programmes built around real-life ancestral stories.

6. Intellectual Reserve, Inc

Intellectual Reserve operates FamilySearch.org, one of the largest genealogy organizations in the world. It provides free access to billions of genealogical records, collaborative family trees, and educational resources. Recent updates include the addition of new indexed records and partnerships with international archives to expand its global genealogical offerings.

7. Gene by Gene, Ltd.

Gene by Gene operates the FamilyTreeDNA platform, specializing in genetic genealogy through DNA testing kits. Recent developments include updates to its DNA matching algorithms for improved accuracy in identifying genetic relatives and the introduction of health-related genetic testing options.

In August 2022, Verogen, Inc. and Gene by Gene, Ltd. launched a strategic collaboration to advance forensic investigative genetic genealogy (FIGG). Under the agreement, Gene by Gene — parent of FamilyTreeDNA — committed to accepting DNA uploads generated by Verogen’s ForenSeq Kintelligence kit, effectively doubling the number of profiles available for FIGG matching. The two organizations also pledged to co-develop enhanced algorithms and software to boost SNP-profile upload success and streamline workflows for forensic labs.

8. Ancestry

Ancestry is a prominent genealogy company offering a vast collection of historical records, DNA testing kits, and family tree building tools. Ancestry has recently enhanced its DNA testing services with more detailed ethnicity estimates and health insights, along with updates to its online family tree interface for easier navigation and collaboration.

In June 2023, Ancestry.com and its subsidiary Geneanet SA were sued in a class action (Shebesh v. Ancestry.com et al.) in Illinois, with plaintiff Ethan Shebesh alleging that his and others’ names and likenesses were displayed on free-preview profile pages linked to the Geneanet website to promote paid premium memberships without their written consent, in potential violation of the Illinois Right to Publicity Act.

9. Living DNA Ltd.

Living DNA provides DNA testing kits with a focus on ancestry and ethnicity estimates, particularly for individuals with British and Irish heritage. Recent developments include improvements to its ethnicity analysis algorithms and the introduction of tools for users to connect with genetic matches and explore family migration paths.

10. Illumina Inc.

Illumina is a biotechnology company that supplies genetic sequencing technology used by many genealogy companies for DNA testing services. Recent developments include advancements in sequencing technology to provide more accurate and detailed genetic information, benefiting companies offering DNA testing and analysis in the genealogy market.

These companies play pivotal roles in shaping the genealogy products and services market, offering a range of tools and resources that cater to both amateur genealogists and professional researchers seeking to uncover and preserve family histories.

Future Outlook

The genealogy products and services market shows no signs of slowing down. As technology continues to evolve, we can expect even more sophisticated tools and services to emerge. The integration of artificial intelligence, machine learning, and blockchain technology could further enhance the accuracy and security of genealogical research.

Moreover, the globalization of the market presents opportunities for companies to expand their reach and offer services tailored to diverse cultural and linguistic backgrounds. Collaborative efforts between genealogical organizations, historical societies, and academic institutions can also enrich the resources available to researchers and enthusiasts.

To Conclude

The genealogy market continues to grow because providers and related organizations are improving data quality, expanding reference databases, and investing in technology that makes research easier for everyday users. At the same time, the sector is responding to user concerns by strengthening privacy controls, offering clearer consent and data-use policies, and working with archives, libraries, and research programs to increase access to historical records. Together, these developments help make genealogy research more accurate, more inclusive, and safer for the people who use these services.